In August, 2025,I attempted to purchase a BMW M2 from BMW - Staind781
In August, 2025,I attempted to purchase a BMW M2 from BMW of Westbrook (Bill Dodge Auto Group). The dealership provided me with a signed build sheet and confirmed the order. I also provided my payment information for the deposit. The next day, I was told that the order could not be processed unless I added a $2,600 option. This requirement was not enforced by BMW’s official configurator or the dealer’s system, and neither the sales representative nor management flagged it when approving the build.
When I asked the dealership to honor the agreement or absorb the additional cost, they declined, offering only to cover part of the sales tax. I filed complaints with the Better Business Bureau and the Maine Attorney General’s office. The AG noted they could not mediate since the transaction did not complete, but they have forwarded the matter to the FTC for review.
While this particular issue no longer appears with the 2026 BMW configurator, my experience with the dealership was disappointing. Even with signed paperwork, written confirmation, and my payment details on file, they would not stand behind the agreement. I believe they engaged in unfair trade practices. I encourage future buyers to proceed cautiously and confirm all build requirements in advance.
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