Bill Scarbrough

With over 33 years of success in the automotive industry, Bill Scarbrough is a seasoned leader known for his strategic vision, deep industry insight, and proven ability to drive dealership growth. As Traffic and Marketing Director, Bill is the driving force behind brand visibility, digital engagement, and lead generation. His expertise spans traditional advertising, digital marketing, media buying, and customer acquisition strategies that bring measurable results. Bill’s passion for automotive retail, combined with his ability to adapt to the ever-evolving marketing landscape, has made him a trusted advisor and key contributor to the dealership’s continued success. His leadership ensures that every campaign not only brings in traffic—but the right traffic.