Carl Dyson
Carl Dyson at Checkered Flag Honda

Carl Dyson

Elite Sales and Finance Consultant

Checkered Flag Honda

6541 E Virginia Beach Blvd
Norfolk, VA 23502

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56 Reviews

4 Times Checkered Flag Honda Salesman of the Year for units sold. 3 Times Silver Level Honda Sales Consultant of the Year for customer satisfaction. I am here to help you purchase the vehicle you want with our New Fast Simple Smart buying process. Checkered Flag went hassle free in 2014 because our customers asked us to. We put the FUN back into the joy of buying a vehicle. Come on by to our SHOWROOM, and see for yourself what buying a car hassle free feels like, you will leave here very satisfied. Ask for me, and when you purchase a vehicle, I will give you a free Checkered Flag key ring!

Dealership Experience

27 yrs, 2 mos

Industry Experience

27 yrs, 2 mos

Specialties & Trainings

Elite Honda Specialist

Certified Honda Specialist

not yet
rated

56 Reviews

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56 Reviews of Carl Dyson

November 23, 2025

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Employee Rating

I bought a new 2026 HRV Sport for my granddaughter. Carl was our salesman. He did an excellent job telling us about the HRV and getting a trade in value. I didn't feel pressured to buy any addit More

by Cliff
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Nov 23, 2025

Checkered Flag Honda responded

Thank you so much for your wonderful review, Cliff! We're thrilled to hear that you had a great experience purchasing the 2026 HR-V Sport for your granddaughter. It's fantastic to know that Carl was able to assist you without any pressure and that you found value in the 5-year maintenance plan. We truly appreciate your loyalty to Checkered Flag Honda over the years and look forward to serving you again in the future. Please don't hesitate to reach out if you need anything else! Sincerely, Chad Frick - General Manager - chad.frick@checkeredflag.com

December 05, 2023

Dealership Rating
Employee Rating

We called Carl after my wife had an accident with our current 2022 Honda Odessey, which was later totaled. Carl and I set up a date to talk and as usual he was extremely helpful and ready to do what was More

by RETIRED GUY
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Dec 06, 2023

Checkered Flag Honda responded

Thank you for writing such a great review about your experience at our dealership! I appreciate the feedback and am pleased that your experience with Carl and our team was so positive. We do our best to make sure all of our customers leave with the right vehicle and we're glad that your wife is enjoying hers. I look forward to seeing you again. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

June 10, 2022

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Employee Rating

Great Customer Service with all options on the table before you sign anything and the no hassle options has brought me back to Checkered Flag for 2 vehicles in the last two years. I will definitely be More

by Ryan A
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Jun 15, 2022

Checkered Flag Honda responded

Thank you so much for taking the time to share your feedback with us, Ryan! We work hard to make sure our guests have a wonderful experience. We will share your comments with our team and we look forward to seeing you at our dealership in the future. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

May 02, 2022

Dealership Rating
Employee Rating

Excellent response during my research period. .. great turn around once my decision was made. Carl is a SME on all phases of the process. This is my 2nd purchase this year with Carl and the CFH te More

by Rtleguy
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Marquis

May 05, 2022

Checkered Flag Honda responded

Thank you for reaching out! Reviews like these mean the world to us here at our dealership and I will be sure to relay to the team. Take care and have a great day. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

November 13, 2021

Dealership Rating
Employee Rating

Fair price for new Honda CR-V. Nice people here. They explained everything about finances, features etc More

by Flossy412
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Nov 17, 2021

Checkered Flag Honda responded

Your kind words and fantastic review are greatly appreciated! I am elated to hear that our team was able to provide you with the pressure-free and knowledgeable service we strive to deliver to each of our guests. Thank you for spreading the word about your excellent experience; we look forward to working with you, your family, and your friends in the future. Sincerely, Amanda Haslett - Service Manager - amanda.hayslett@checkeredflag.com

October 25, 2021

Dealership Rating
Employee Rating

I recently purchased a 2022 HR-V Sport I had spotted on their website that was due to arrive at Checkered Flag Honda. When I contacted the dealership, Carl was able to take my deposit over the phone to sec More

by Pcogitoergosum
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Oct 28, 2021

Checkered Flag Honda responded

Thank you so much for taking the time to share your feedback with us! We work hard to make sure our guests have an awesome experience. We will share your comments with our team and we look forward to working with you again down the road. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

October 15, 2021

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Employee Rating

We concluded our purchase of a 2022 Honda Pilot today. We had to await its arrival but were pleased with the information about the en route vehicle. Carl Dyson is our go-to salesman at Checkered Flag. More

by Forrest C.
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Oct 28, 2021

Checkered Flag Honda responded

Thank you for taking the time to write this 5-star review. We strive to provide courteous service to all our guests and are glad to hear that we helped you find the car you were looking for. Please keep us in mind for your future auto needs, as our team is always here to assist you. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

August 30, 2021

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Employee Rating

Carl Dyson is the best! He sold me a car many years ago. It was nice to deal with him again all these years later. It was a pleasure and the best part was the quick process. Carl was on it! Got the price an More

by star113328
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Sep 02, 2021

Checkered Flag Honda responded

Thank you so much for taking the time to share your feedback with us! We work hard to make sure our guests have an awesome experience. We will share your comments with our team and we look forward to working with you again down the road. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

July 12, 2021

Dealership Rating
Employee Rating

Carl was a pleasure to work with! We had already identified exactly what we wwere looking for and he helped us make it a quick and very smooth process. More

by OBXRyan
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Jul 15, 2021

Checkered Flag Honda responded

Thank you for your review and business as a customer. It is our goal to provide every one of our customers with the kind of excellent service you described and we're glad we achieved that. Once again, we appreciate your business and hope you'll keep in touch for your future car needs. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

December 28, 2020

Dealership Rating
Employee Rating

First off he was VERY professional and kind. During this pandemic I did everything online!! Made it a smooth transition! Very knowledgeable definitely will be back! More

by maleakia
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Dec 30, 2020

Checkered Flag Honda responded

We're pleased to hear that our team took care of you and that everything went very smoothly. We hope to see you again in the future. Sincerely, Rebecca Wilson - General Manager - rcarter@checkeredflag.com

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