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Charlene Barber
16 Reviews
Born and raised in Las Vegas, Nevada, I bring both deep local knowledge and over two decades of automotive experience to my role as General Sales Manager at Jim Marsh Chrysler Jeep. I specialize in the “X’s and O’s” of dealership success — from digital marketing strategy and lead management to inventory, pricing, and process execution. My focus is on running a transparent, customer-first operation where technology, data, and people work together to create a smooth, efficient, and pressure-free buying experience. Whether you’re shopping online or in the showroom, my goal is to make sure every customer feels informed, respected, and confident in their decision.
Read moreDealership Experience
7 yrs, 11 mos
Industry Experience
23 yrs, 1 mo
Specialties & Trainings
Trade-In Valuation & Appraisal Strategy
Finance & Compliance Fundamentals
Team Leadership, Training & Performance Development
Operational Efficiency & Workflow Optimization
Ethical Sales Practices & Transparent Pricing
Customer Experience (CSI) & Reputation Management
Sales Process Development & Execution
Dealership Operations & Performance Management
CRM Strategy, Process Design & Accountability
Inventory Management & Market-Based Pricing
New & Used Vehicle Sales Operations
Jeep Brand Strategy & Product Expertise
Variable Operations & Sales Forecasting
Data-Driven Decision Making & KPI Management
16 Reviews of Charlene Barber
August 10, 2022
Very unprofessional dealership. The dealership had the only SUV in town with the color and options I wanted. I had to put down a non-refundable deposit since the SUV was not on th The dealership had the only SUV in town with the color and options I wanted. I had to put down a non-refundable deposit since the SUV was not on the lot. I was forced to accept dealer financing with a higher APR and longer terms if I wanted to keep the below MSRP price. I already had private financing approved and the salesman knew of this and was provided a copy of the approval/financal draft. This new deal was sprung on me at the last minute while in financing. If I walked away from the deal, I would have lost the deposit. The dealership has never responded with anything other than it's internal pricing. Watch out for this dealer and it's financing options. Those are more expensive. More
by Dave.Smith
Other Employees Tagged: Tony Bowler, John in Financing
January 03, 2022
This dealership is excellent! They bend over backwards to make sure you are happy and that the numbers that you want or as close as they can get. Very happy with the whole experience, and I know you will be make sure you are happy and that the numbers that you want or as close as they can get. Very happy with the whole experience, and I know you will be too. More
by Mimorg
Other Employees Tagged: Aaron Alexander, Jeannie Converse
October 31, 2021
The service was great, there was no BS. I told them where I stood, they did the same. It is the way car buying should be. where I stood, they did the same. It is the way car buying should be. More
by Jfishe08
Other Employees Tagged: Jeannie Converse, Daniel Drezner, Johnny Manglona, Aija was very instrument in the start of the process all the way until the final payment. Johnny dug out the car shortly after it got of the truck. They were great all the way around.
May 10, 2021
The best experience ever buying a new car. Charlene Barber and her team made the whole process a delightful experience. Thank you so much to Johnny Manglona. Barber and her team made the whole process a delightful experience. Thank you so much to Johnny Manglona. More
by Vegassister2001
Other Employees Tagged: Jeannie Converse, Mark Grim, Johnny Manglona
May 03, 2021
Initially worked with Aija Villate. She was superb! Made my distance purchase so easy as well as Charlene Barber. Great buying experience. Thanks to your team. my distance purchase so easy as well as Charlene Barber. Great buying experience. Thanks to your team. More
by gretch.f48
Other Employees Tagged: Johnny Manglona
April 29, 2021
Best car buying experience ever. Johnny, Charlene, and Joe are the best team. No pressure and extremely helpful and knowledgeable. Will definitely recommend this dealership Joe are the best team. No pressure and extremely helpful and knowledgeable. Will definitely recommend this dealership More
by marywalsh001
Other Employees Tagged: Johnny Manglona, Joe in Finance
February 25, 2021
Very helpful and Very polite. Very Pleasant experience. I would recommend anyone to this exact location. Really Great staff. Very helpful and sweet. Thank you. I would recommend anyone to this exact location. Really Great staff. Very helpful and sweet. Thank you. More
by Sr6699
Other Employees Tagged: Troy Brown, Jeannie Converse, Daniel Drezner, Pedro Fernandez, Mike Foley, Johnny Manglona, James Nolan, Nate Sugarman, Jade Torres
November 03, 2020
This is the second time we have purchased a vehicle from Jim Marsh, you always treat us like family and you do all you can to get us what we want. Thank you Jim Marsh, you always treat us like family and you do all you can to get us what we want. Thank you More
by jlorriv
Other Employees Tagged: Jeannie Converse, Mark Grim, Johnny Manglona
October 11, 2020
Johnny, Charlene, Karissa, and Jeannie were great!!! First but definitely not last Jeep. My wife is now wanting a Gator Green Gladiator. We will also use this as a toad for our RV. Can't wait to get er First but definitely not last Jeep. My wife is now wanting a Gator Green Gladiator. We will also use this as a toad for our RV. Can't wait to get er dirrrrty! Thanks Jim Marsh!!! Go Rancho Rams, Rebels, Golden Knights, Raiders, Aces, Lights, Aviators, Silver Knights!!! VEGAS ALL IN!!! More
by acmee73
Other Employees Tagged: Jeannie Converse, Johnny Manglona, Karissa
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