Darren Rocha
Darren Rocha at Sun Toyota

Darren Rocha | Page 3

Internet Sales Manager

Sun Toyota

3001 US-19
Holiday, FL 34691

Contact Me
4.3
36 Reviews

Dealership Experience

4 yrs, 11 mos

Industry Experience

9 yrs, 7 mos

4.3

36 Reviews

Write a Review

36 Reviews of Darren Rocha

March 01, 2023

Dealership Rating
Employee Rating

Darren was amazing to work with… answered all of our questions and was extremely patient with me and my teen. He wasn’t pushy at all and really genuinely cared about our experience! I will definitely be More

by Shelby
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

January 25, 2023

Dealership Rating
Employee Rating

Darren Rocha was freaking awesome to do business with. First new new car and he made it a fun experience and absolutely easy! Definitely recommend! More

by dthreadgill
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

December 05, 2022

Dealership Rating
Employee Rating

Sun Toyota is great dealership to do business with! Darren Rocha was a great salesman to work with! We would definitely buy from them again! More

by Cedrick
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

November 27, 2022

Dealership Rating
Employee Rating

Excellent, straight forward, friendly and fast service. Highly recommend this dealership. I’m a customer for life! More

by Kericedvin82
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

November 27, 2022

Dealership Rating
Employee Rating

Excellent service! We ended up buying 2 cars instead of 1. Darren was able to get us great deals and was very helpful!!!! More

by Rachiecakes01
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: John Dill

November 18, 2022

Dealership Rating
Employee Rating

It was a pleasure working with Darren Rocha at Sun Toyota. He made the entire car buying process easy and quite frankly, did most all negotiating over the phone prior to picking up our vehicle. I have More

by D. Berg
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

October 14, 2022

Dealership Rating
Employee Rating

This was the easiest purchase of a vehicle I have ever made. It was a quick and hassle free process. More

by kdeleonard
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Jose Galindo, Paul Perry

October 12, 2022

Dealership Rating
Employee Rating

***UPDATE*** Was told a manager would call me about this issue and still haven't heard from anyone. Extremely poor customer service. Purchased a car Saturday October 8th from Sun Toyota. Was told th More

by Brandon P.
Customer Service
Friendliness
Price
Recommend Dealer
No

Other Employees Tagged: Pat Chaban, Greg Holland, John Marazzi

Oct 13, 2022

Sun Toyota responded

Brandon Thank you for taking a moment to share your experience. I spoke Darren and he explained the issues with the delivery and the delays. I apologize for the frustration and lack of follow up from a manager, we should have done a better job communicating with you. Darren said you will be today for the delivery - we look forward to seeing you. If I can do anything to assist please reach out to me personally, my contact information is below. Christine Conley Internet Director Sun Toyota cconley@brandonhonda.com 727-310-3070 Store

Oct 13, 2022

Sun Toyota responded

Brandon, I am not acknowledging the lack of follow up from a different manager, I am taking you at your word that you didn't get the call you were promised. Darren stated you are scheduled to come in today to pick up because it's getting the tint completed on it and that he has been in contact with you consistently. I do apologize for the car not being here when it was promised, unfortunately we can't always control those things. Christine

Oct 13, 2022

Brandon P. responded

So you acknowledge the lack of manager follow up yet I still haven't heard from a manager. That's impressive customer service. I'm not very happy with how things are going. I was told we would have the car by Monday, then Tuesday, then Wednesday, and it's now Thursday. I understand the port issues but when someone says the latest I'll receive my car is Monday that's not acceptable when it's Thursday and I still haven't received the car. On top of that the lack of communication from management is mind boggling. Now I have to come out of my way to get the car which further upsets me.

Oct 13, 2022

Brandon P. responded

Consistently in contact with me? Really? I'm the one having to engage him mostly. Why would a manager not leave a voicemail when calling if they supposedly called? Is that standard practice for Sun Toyota? At this point just have them leave the keys in the car when finished. I have no desire to speak with anyone at the dealership other than a manager. How absurd this whole ordeal has been. Why would you sell me a car I can't bring home for nearly a week?

September 23, 2022

Dealership Rating
Employee Rating

Darren Rocha and the team he works with at Sun Toyota are absolutely top notch! Went in to look at a used vehicle that needed a little bit of attention, and their team pulled together to deliver and impeccab More

by Hagerty0609
Customer Service
Friendliness
Price
Recommend Dealer
Yes

September 22, 2022

Dealership Rating
Employee Rating

Darren was awesome! He helped us purchase a vehicle all the way from northwest Arkansas! So happy that he helped make the purchase easy and had everything ready for us w More

by Crogers
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Dealership Inventory (1381 Vehicles)

used 2025 Toyota Camry car, priced at $27,390
2025 Toyota Camry
used
Midnight Black Metallic exterior
CVT
Front-wheel Drive
new 2026 Toyota Tacoma car, priced at $42,519
2026 Toyota Tacoma
new
Underground exterior
Automatic
Rear-wheel Drive
new 2026 Toyota Crown Signia car, priced at $46,881
2026 Toyota Crown Signia
new
Oxygen White exterior
CVT
All-wheel Drive
new 2026 Toyota Prius Plug-In Hybrid car, priced at $37,675
2026 Toyota Prius Plug-In Hybrid
new
Cutting Edge exterior
CVT
Front-wheel Drive
new 2026 Toyota Tacoma car, priced at $40,598
2026 Toyota Tacoma
new
Celestial Silver Metallic exterior
Automatic
Rear-wheel Drive
new 2026 Toyota RAV4 car, priced at $41,046
2026 Toyota RAV4
new
Ice Cap exterior
CVT
Front-wheel Drive