From Los Angeles California, with a passion to help and teach. I started a career in education that quickly moved to the auto industry. I'm a fan of art, modified vehicles, and skateboarding. I work on cars for fun and to challenge myself.
Read more21 Reviews
Write a ReviewDealership Experience
10 yrs, 3 mos
Industry Experience
10 yrs, 3 mos
Specialties & Trainings
I Performance Specialist
M Performance Specialist
Garage Door Opener Specialist
BMW Genius Training
M Performance Driving School
21 Reviews of Fernando Santiago
June 30, 2017
Kevin and Fernando know good Old School Customer Service Both Geniuses were really great! They were both extremely helpful and very knowledgeable. Kevin helped me move my belonging from my trade in to my ne Both Geniuses were really great! They were both extremely helpful and very knowledgeable. Kevin helped me move my belonging from my trade in to my new car, and showed me some of the new features in my car. Fernando, on a separate day gave me detailed instructions, and demonstrated the self parking feature. He stayed with me until I got it right. Thank you to the both of you. In addition, my purchase experience was handled professionally and smoothly by Mike, despite encountering a few hiccups. More
Other Employees Tagged: Kevin Soto-Martinez, Mike Yoakim
May 26, 2017
Extraordinary customer service We had an exceptional customer experience from the initial test drive through the lease signing process. It was a painless process to put together a l We had an exceptional customer experience from the initial test drive through the lease signing process. It was a painless process to put together a lease working with Bob Hogan's straightforward accommodating approach, Justin Skoll's detailed explanations of the X5 product line and options and Fernando Santiago's expert instruction of the operation of vehicle including navigation, phone and media capabilities. These folks were extremely knowledgeable and professional. More
Other Employees Tagged: Justin Skoll, Bob Hogan
December 14, 2016
5 stars for Mr Fernando Santiago. I want to take this opportunity to thanks mr Santiago for his patience to show me how to handle my X5M. He was really help full to me specially beca I want to take this opportunity to thanks mr Santiago for his patience to show me how to handle my X5M. He was really help full to me specially because this is the first time I have a BMW, thanks to mr. Santiago for showing me how to enjoy my X5M to a 100%. He really provide me with a BMW attitude and professionalism. I can't wait to go back to learn more about my car. 5 star for mr. Fernando santiago. Exelence. More
December 11, 2016
Great Dealership People at the dealership were friendly, knowledgable and made the buying experience pleasurable. They were not pushy, listened to questions, and were People at the dealership were friendly, knowledgable and made the buying experience pleasurable. They were not pushy, listened to questions, and were inviting. The BMW genius and salesperson were terrific. More
Other Employees Tagged: Al Asghari
December 02, 2016
BMW X1 I had a great experience working with Justin and Fernando. Fernando took the time to walk me through the features of the car and made me feel very co I had a great experience working with Justin and Fernando. Fernando took the time to walk me through the features of the car and made me feel very comfortable. He was friendly and extremely professional. Although I came in close to closing I never felt rushed. Overall, the visit was top notch and I am enjoying the car. Thank you very much. More
Other Employees Tagged: Justin Skoll
December 01, 2016
2016 BMW X3 Rich Clark made the car purchase experience wonderful. He was knowledgeable, pleasant and thorough. I would recommend him as a salesperson. We also me Rich Clark made the car purchase experience wonderful. He was knowledgeable, pleasant and thorough. I would recommend him as a salesperson. We also met with BMW Genius Fernando Santiago the day we purchased the X3. He answered our many questions completely. We had a follow-up meeting with Fernando to cover even more of the vehicles features. He really knows the features and explains them efficiently and effectively. It is comforting to know the support the staff at South Bay BMW provides to their customers. More
Other Employees Tagged: Rich Clark
November 28, 2016
Excellent Support from the SouthBay BMW Genius Crew! Wonderful Experience! I was having problems programming my new BMW X5 to my garage. Fernando came to my home and fixed it in 5 minutes! Wonderful Experience! I was having problems programming my new BMW X5 to my garage. Fernando came to my home and fixed it in 5 minutes! More
November 21, 2016
BMW Friendly Experience The staff at South Bay BMW was friendly and knowledgeable. TRACY took the time to provide me with not only great service with a personal touch, but he The staff at South Bay BMW was friendly and knowledgeable. TRACY took the time to provide me with not only great service with a personal touch, but he also got me a terrific deal on my 528i ! FERNANDO explained all the working features of my new car and welcome my return for any future questions I might have. In all, I had a memorable experience and would recommend this dealership to my friends and family. Thanks! More
Other Employees Tagged: Tracy Lee
November 21, 2016
Nice people Fernando was a great help! He was very knowledgeable about the car and took his time to really explained how the car works to me. Thanks Fernando! Fernando was a great help! He was very knowledgeable about the car and took his time to really explained how the car works to me. Thanks Fernando! More
November 19, 2016
Wonderful service! Fernando was great in every way. He helped me with all my questions about my new car. He was patient and helpful throughout the entire appointment. If Fernando was great in every way. He helped me with all my questions about my new car. He was patient and helpful throughout the entire appointment. If you need a genius appointment or follow up I would highly recommend Fernando. More

