Jim Berlin | Page 58

Jim Berlin is a family man who treats his customers the way he would like his family treated when bringing their cars in for service. Getting to the cause of a problem is the best way to resolve the issue and leads to the possibility of a warrantied service item. Either way, finding the “why” of a service problem leads to the proper actions being taken and a satisfied customer. Jim is a “car guy” and has been in the car business almost as long as he has been married, 35 and 36 years respectively. With 3 girls of his own and 3 grandchildren, it is easy to see why some of Jim’s hobbies involve flowers, plants and home repair. He balances it all with cruising, because Jim’s a cool grandfather. Between the Florida Gators and Tampa Bay Buccaneers, Jim has staked out his sporting interests and enjoys a business career where he wins the respect of employees and customers alike.