Joel Zerbel
Joel Zerbel at Summit Automotive Ford

Joel Zerbel

Vice President

Summit Automotive Ford

100 Summit Drive
Beaver Dam, WI 53916

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13 Reviews

Joel is Vice President / General Manager at Summit Automotive. Joel has over 30 years of automobile experience. Joel and his wife Deb have 4 children, Sam, Sarah, Grace and Isaiah and a Golden Retriever Jasper. Deb is a Special Education teacher locally. In his spare time, he enjoys hunting, skiing and spending time in northern Wisconsin with his family. Joel believes it is important to give back to the communities that they serve. He is involved with several local organizations and charities that provide assistance and programs to local children and families in need. A strong belief if his is that you should give back to the communities they serve. Customer service and employee satisfaction are top priorities at Summit.

Dealership Experience

7 yrs, 8 mos

Industry Experience

38 yrs, 8 mos

Specialties & Trainings

Management

Sales

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13 Reviews

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13 Reviews of Joel Zerbel

July 31, 2026

Dealership Rating
Employee Rating

Very easy and simple process. Everything was explained to me well and made it a easy and comfortable buying experience. Would recommend to others! More

by Demetrius1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 17, 2026

Summit Automotive Ford responded

Thank you so much for your kind review! We’re thrilled to hear that the process was easy, simple, and comfortable from start to finish. Our goal is to make sure everything is clearly explained and that our customers feel confident throughout the buying experience. We truly appreciate your recommendation and thank you for choosing us!

February 07, 2025

Dealership Rating
Employee Rating

This dealership is amazing with all rockstars helping out any way they can. Got into a truck that met all my requirements and in no time at all. Brennon was great and helped me find what I was looking for an More

by Grastonz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael Berg, Rob Anderson, Danah Rosenmeier , Brennon Moul

Feb 24, 2025

Summit Automotive Ford responded

Thank you for the great review! We're so happy to hear you had a wonderful experience with Brennon and Danah and they got you in the truck that fits your needs. We appreciate you choosing Summit and if you ever need anything in the future, you know where to find us.

October 19, 2024

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Cody was a pleasure to work with! He was knowledgeable about the vehicles and yet didn’t pressure us in any way. It was a joy to work with him. More

by laufy7
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Cody Linzenmeyer

Oct 22, 2024

Summit Automotive Ford responded

Thank you for the great review! We hope you're enjoying your Ford and we're happy Cody got you in the vehicle you wanted.

January 08, 2024

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Employee Rating

Joel and team as always delivered exceptional service! I would not hesitate to recommend them. More

by L.LANGE
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Lexi Martin, Danah Rosenmeier , Jamie Hansen

Jan 09, 2024

Summit Automotive Ford responded

It was an absolute pleasure working with you here! Thank you for your business we will look forward to seeing you back!

December 02, 2023

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Tim was a great salesperson! We had an amazing experience. We would definitely come back. More

by lyk2scrap
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael Berg, Danah Rosenmeier , Timothy Cwirla

Dec 04, 2023

Summit Automotive Ford responded

Tim had a great time working with you both! Thank you for the 5 star review. Let us know if you need anything down the road!

September 11, 2023

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Employee Rating

We, husband and wife planned not to go for the first vehicle 🚗 seen. Oops, many goals were met and looking forward to future growth with Summit Automotive ! ! More

by d-rode-t
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Danah Rosenmeier , Brennon Moul

Sep 11, 2023

Summit Automotive Ford responded

Here at Summit Ford, we are proud to have helped you into the first vehicle you looked at. We are grateful to have met your goals, and we welcome you to the Summit Ford family! Congratulations!

December 11, 2021

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Employee Rating

Everyone was so great to work with from the beginning to the end! Great team at Summit… thank you! More

by kallieogi
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Jay Lichman, Adam Olig

February 22, 2021

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Employee Rating

Great to work with had small issue with the truck but the service center fixed it quickly. Would definitely buy from there again. Very happy More

by kauffman
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Daniel De Vries, Michael Berg, Mike Berg , Char Bambrough, Josh Boersma, Dylan Lindegarde, Mary Randell, Brett Schmitz

February 21, 2021

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Employee Rating

What a wonderful team to work with.... kept me updated and moved the process along quickly. Found the truck online and came in to take it for a test drive. Daniel found the truck and had it warming up bef More

by Michelle R
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Daniel De Vries

January 06, 2021

Dealership Rating
Employee Rating

A seamless process! The entire transaction worked smoothly from the just browsing stage to the closing of the deal. Everyone we worked with there was friendly and resourceful. It is a very well run a More

by Richie
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Adam Olig

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