Luis Becerra

I began my automotive career in October 1999 as a sales consultant while attending Arizona State University. What started as a part-time job quickly grew into a lifelong passion for the car business. Over the years, I’ve developed a strong foundation in team building, customer service, and delivering top-tier customer satisfaction—values that continue to drive me every day. Today, I’m proud to serve as the General Manager of the newest store in the Courtesy Automotive Family. At Courtesy, we live by the core values of F.A.M.I.L.Y.—Fun, Attitude, Mastery, Integrity, Loyalty, and You—which align perfectly with my personal values and leadership style. I'm excited to lead a team that shares a commitment to creating outstanding experiences for every guest who walks through our doors. Remember - "If you see our sign, it's a good sign!"