
Luis Plaza
Sales Manager/ Master Certified
Hoffman Toyota
36 Albany Turnpike
West Simsbury, CT 06092

12 Reviews
Write a ReviewDealership Experience
4 yrs, 9 mos
Industry Experience
18 yrs
Languages Spoken
Spanish
12 Reviews of Luis Plaza
June 23, 2025
I had an outstanding experience at Toyota West Simsbury thanks to Luis, Jamal, and Jose. From the moment I walked in, they were friendly, professional, and genuinely helpful. Luis was knowledgeable and thanks to Luis, Jamal, and Jose. From the moment I walked in, they were friendly, professional, and genuinely helpful. Luis was knowledgeable and took the time to explain everything clearly, making sure I was comfortable with each step of the process. Jamal made financing easy and stress-free, offering great options and answering all of my questions with patience. Jose ensured the vehicle was in perfect condition and walked me through all the features before I drove off the lot. Their teamwork and customer-first attitude made the whole experience smooth and enjoyable. I highly recommend this team if you’re looking for top-notch service and a dealership you can trust! More
Other Employees Tagged: Jose Rivera, Jamal Alkatib
June 18, 2025
ENGLISH- ESPAÑOL Beware of Hoffman Toyota. Worst car-buying experience I've ever had After taking my down payment, the salesperson (Jose Rivera) went MIA, never updated me on the status. I Worst car-buying experience I've ever had After taking my down payment, the salesperson (Jose Rivera) went MIA, never updated me on the status. I had to constantly chase him down, he never answered his phone, and getting in touch was extremely difficult. When the car arrived, Jose and the finance guy tried to sneak in a higher monthly payment than we agreed on (not an upsell, just a flat-out switch). I caught it in the moment, and they backed off. In my first statement I realized the car had been sold to me for $1,100 more than the agreed price. The manager, Luis Plaza, tried to pin the mistake on the bank (Hoffman's own bank, btw). But the bank only sent the amount the dealership asked for, so yes, they tried to scam me again. They refunded the $1,100, but by then I had completely lost trust. I decided to return the car and trade it in for the one I originally wanted. They knew they messed up, so they gave me good deal. But there is more. When the new car arrived, it had been damaged during unloading. I was given two options: either send the car back and wait 3+ months for another, or accept a repaired "new" car. I didn't have time to wait, so I had no choice but to accept the repair. I asked for a discount but the manager refused and just got attitude from him. 6 months after, and my car got towed because of an insurance lapse... and that's when I found out I'd been driving an uninsured car the whole time because the paperwork they gave me had the wrong VIN number. I had been paying insurance on a completely different vehicle. If I'd gotten into an accident, the consequences would've been devastating. To top it off, the bank that financed the new loan didn't receive the title, due to the wrong paperwork from Hoffman. All of this ended up costing me: $400+ in DMV fines and towing fees + $1,000 in insurance payments for a car I didn't even own. They never took responsibility, just blamed the bank, the insurance, anyone but themselves. They only refunded $200 of the DMV fine "as a favor" even though they caused the issue. Sloppy, dishonest, and dangerous. Avoid this place at all costs. --------------- La peor experiencia que he tenido. Después de dar la cuota inicial, el vendedor (Jose Rivera) desapareció. Nunca me actualiazaba sobre el estado del auto. Tuve que estar detrás de él todo el tiempo, no contestaba el teléfono, y fue casi imposible comunicarme con él. Cuando llegó el auto, Jose y el señor de finanzas trataron subirle el precio a la cuota mensual que habiamos acordado y cuando me di cuenta intentaron enredarme y se echaron para atrás. En mi primer estado de cuenta, vi que el auto me habían cobrado $1,100 más de lo acordado. El manager, Luis Plaza, intentó culpar al banco (el banco de Hoffman). Pero el banco solo desembolsó lo que el concesionaria solicitó, me intentaron estafar otra vez. Me devolvieron los $1,100, pero ya no confiaba en ellos. Decidí devolver ese auto y cambiarlo por el que originalmente quería. Como sabían lo que habían hecho, me dieron un buen precio. Pero eso no es todo. Cuando llegó el segundo auto, se dañó durante la descarga. Me dieron dos opciones: devolverlo y esperar más de 3 meses por otro, o aceptar el auto nuevo reparado. No podía esperar tanto, así que no tuve otra opción que aceptarlo. Pedí un descuento, pero el gerente se negó y me fue grosero. Pasan 6 meses y la grúa se llevó mi auto porque la registración estaba suspendida, ahí descubrí que había estado manejando sin seguro todo ese tiempo. Porque Hoffman Toyota me dio un número de VIN equivocado, estuve pagando seguro por otro carro. Si hubiera tenido un accidente, las consecuencias habrían sido gravísimas. Ademá, el banco que financió el segundo préstamo no recibió el título del auto, por el error en la documentación entregada por Hoffman Toyota. Todo esto me costó más de $400 en multas del DMV y la grúa, más $1,000 del seguro que pagué por un auto que ni siquiera era el More
Other Employees Tagged: Jose Rivera
August 19, 2024
Hoffman Toyota Simsbury We had warm welcome and excellent customer service at toyota Simsbury that the staff were knowledgeable and patient. Jose and Luis guided us through the process, providing excellent customer service at toyota Simsbury that the staff were knowledgeable and patient. Jose and Luis guided us through the process, providing transparent information and answering all our questions. We had the best car buying experience Thank you for always being so patient and helpful. This is my Fourth time coming here and will continue coming here for any car buying. Thank you a million ^^ More
Other Employees Tagged: Jose Rivera
May 13, 2022
Tyrell, Sonia and Luis were outstanding to work with in the purchase of our new RAV4 Hybrid. Sonia followed up with me routinely giving me updates on my order status, and made sure I was all set before dri the purchase of our new RAV4 Hybrid. Sonia followed up with me routinely giving me updates on my order status, and made sure I was all set before driving off their lot. I’d recommend this team every day! More
Other Employees Tagged: Sonia Barazarte, Tyrrell Dabrowski
March 12, 2022
Dream team! To anyone considering buying a new car, before you read the rest of this review, do yourself a favor and buy with Hoffman Toyota! We had purchased To anyone considering buying a new car, before you read the rest of this review, do yourself a favor and buy with Hoffman Toyota! We had purchased our first Toyota vehicle with another dealer and had a deplorable experience (**cough cough – Middletown**). Hoffman Toyota was close-by, so when it came time to purchase another vehicle, we gave it a chance and went to them knowing exactly what we wanted. Julio Sosa (Brand Specialist) was the smiling face that greeted us and walked us through the whole process. He was friendly, professional, knowledgeable, and most importantly – honest. He kept us informed every step of the way and maintained open communication throughout. We also had the pleasure of working with Luis Plaza (Sales Manager) on our trade-in vehicles and he was equally charming, professional, knowledgeable, and again – honest. What he offered us for our trade ins was fair – and that’s all you can ask for when trading in a used car. He was upfront with us, listened to us, and was willing to work with us on a fair offer. The entire time, we felt so comfortable and everyone we interacted with was friendly, welcoming, and warm. We also worked with Jamal Alkatib (finance), who was so warm, kind, and knowledgeable; he explained everything so clearly. It was such a pleasure from beginning to end, that saying bye and driving away in our beautiful new car was bitter-sweet. The process was seamless, painless, and quick. We have already recommended Hoffman to family and friends looking for vehicles, new or used. You will not regret it – they will take care of your like family! More
Other Employees Tagged: Julio Sosa, Jamal Alkatib
January 20, 2022
Everyone was super helpful and kind! I got my dream car in a matter of days. Thank you Luis and Leslie! in a matter of days. Thank you Luis and Leslie! More
Other Employees Tagged: Jamal Alkatib , Leslie
August 20, 2021
Sonia and Luis were extremely helpful ajs resourceful. They met my needs and their customer service exceeded my expectations. They met my needs and their customer service exceeded my expectations. More
Other Employees Tagged: Jamal Alkatib , Sonia Barazarte
August 14, 2021
Sonia me ayudo a escoger mi carro fue paciente y me explico todas mis dudas y el manager Luis Plaza me ayudo con el aprobamiento incluso aprueban con TIN numbers explico todas mis dudas y el manager Luis Plaza me ayudo con el aprobamiento incluso aprueban con TIN numbers More
Other Employees Tagged: Sonia Barazarte
August 14, 2021
From start to finish, the process was painless and worth the wait. Luis Plaza and his crew made sure that my experience was a good and positive one. He came through with everything he said he would do and h the wait. Luis Plaza and his crew made sure that my experience was a good and positive one. He came through with everything he said he would do and he kept me updated throughout the whole process. Great job everyone. I will definitely be returning here for my next toyota and I'll be telling all my friends and family as well. Again good job Hoffman Toyota. More
Other Employees Tagged: Eddie Crouse, Julio Sosa, Jose Rivera, Jamal Alkatib , Sonia Barazarte
May 20, 2021
thank you Sonia and Luis, for helping me get my first car Toyota CHR 2021 , excellent service, they are very patient and good people, I recommend them!! car Toyota CHR 2021 , excellent service, they are very patient and good people, I recommend them!! More
Other Employees Tagged: Sonia Barazarte



