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Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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5.0
6 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

3 yrs, 10 mos

Industry Experience

19 yrs, 1 mo

Languages Spoken

English English

5.0

6 Reviews

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7 Reviews of Richard Ayala

May 29, 2025

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Employee Rating

Vanguard delivered exceptional service. From the time I entered the dealership to the time I left, their staff was courteous and professional. Jesse Conger was great to work with. Befor More

by Bruce Williams
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper, Jesse Conger , Ricky Thomas - 5 Stars

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May 27, 2025

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Kevin Hayes found what I wanted and got it ready to sell. Richard was low key on the upsell, which I appreciated. Bought my first GMC truck here in 1988. Dealers come and go, but Kevin is always here. More

by bobstoolfire
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

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May 27, 2025

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The experience was great from my salesman to the finance dept. I would highly recommend Vanguard. More

by jmac7797
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

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May 27, 2025

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Richard always offers me the best customer! I will not go anywhere else to get a GMC! More

by GCHARLTON
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Yes
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May 19, 2025

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We love this dealership, the guys are amazing. Only place we take our business. Rich is great More

by Jmoralez1027
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

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May 17, 2025

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Absolutely the best hassle free dealership! The best customer service experience and got us the vest deal. More

by Moralezgmelissa
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

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March 31, 2025

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We bought 2 new trucks from Vanguard GMC. We did our homework and we definitely got the best deal at Vanguard GMC of Sherman. More

by City of Tom Bean
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Recommend Dealer
Yes

Other Employees Tagged: Hogan Campbell , Ricky Thomas

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