

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
3 yrs, 11 mos
Industry Experience
19 yrs, 2 mos
Languages Spoken
English
14 Reviews
Write a Review14 Reviews of Richard Ayala
June 14, 2025
My favorite dealership to do business with. I refer all of my friends here as well. Richard always takes good care of me when purchasing a vehicle from him I refer all of my friends here as well. Richard always takes good care of me when purchasing a vehicle from him More
Other Employees Tagged: Kevin Hayes
June 05, 2025
Jesse and Richard were and still are very professional, as well as courteous and friendly. This was the best car buying experience I have had to date. Their service goes well beyond the initial sell. as well as courteous and friendly. This was the best car buying experience I have had to date. Their service goes well beyond the initial sell. More
Other Employees Tagged: Jesse Conger
June 04, 2025
They were all super friendly and listened to what I liked and wanted and now i have a beautiful truck thanks guys and wanted and now i have a beautiful truck thanks guys More
Other Employees Tagged: Matt Laster
June 03, 2025
Everyone so easy to deal with. Went in just looking and comparing and walked out with a new truck! Go see them!! Went in just looking and comparing and walked out with a new truck! Go see them!! More
Other Employees Tagged: Matt Laster
June 02, 2025
They always do an amazing job with whatever I come in with, all my family vehicles are bought and serviced here and there is no other place I’d take them. with, all my family vehicles are bought and serviced here and there is no other place I’d take them. More
Other Employees Tagged: Jon Fealy
May 29, 2025
It was a very clean, friendly environment. Everyone was very helpful with the entire process. Everyone was very helpful with the entire process. More
Other Employees Tagged: Michael Roper
May 29, 2025
Vanguard delivered exceptional service. From the time I entered the dealership to the time I left, their staff was courteous and professional. Jesse Conger was great to work with. Befor From the time I entered the dealership to the time I left, their staff was courteous and professional. Jesse Conger was great to work with. Before, during and after the sale, he never failed to answer a call or provide any information I requested. More

Other Employees Tagged: Michael Roper, Jesse Conger , Ricky Thomas - 5 Stars
May 27, 2025
Kevin Hayes found what I wanted and got it ready to sell. Richard was low key on the upsell, which I appreciated. Bought my first GMC truck here in 1988. Dealers come and go, but Kevin is always here. Richard was low key on the upsell, which I appreciated. Bought my first GMC truck here in 1988. Dealers come and go, but Kevin is always here. More
Other Employees Tagged: Kevin Hayes

