Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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5.0
31 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 1 mo

Industry Experience

19 yrs, 4 mos

Languages Spoken

English English

5.0

31 Reviews

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31 Reviews of Richard Ayala

July 25, 2025

Dealership Rating
Employee Rating

Lied about a deal pending on the car when it had actually been sent to auction. Did not find this out until we were already into a deal. Had I known the vehicle status along with all the repairs needed I mig More

by dfbunce
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Matt Laster

Jul 25, 2025

Vanguard GMC of Sherman responded

Hello Sir, I have tried to call a couple of times. If I remember right you made an offer based on needing to fix a few things. and we accepted the offer that you made. As far as the battery we would be more than happy to help you with that if you call us and talk to us.

July 24, 2025

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Employee Rating

The service and professionalism at this dealership is exceptional. Matt Laster is both caring and knowledgeable. He made our car purchase the most pleasant we’ve experienced at any dealership. More

by WLROBERTSTEXAS
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster , Mike Baker

July 21, 2025

Dealership Rating
Employee Rating

This was hands down the easiest car purchase we have every done, and working with finance was a breeze. Would recommend considering this deal for your next purchase. We were in and out in just a couple More

by CNE
Sales Price Transparency
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Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

July 16, 2025

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They were the best , they really care about us vets, thank yall for being the best !! More

by crittergitter2016
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Hogan Campbell

July 05, 2025

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Kevin, Richard and Blake were excellent. Their professionalism was top notch in working with me on the purchase of a new 2025 Yukon xl Denali. I couldn't be more pleased with the service th More

by curtis bauer
Sales Price Transparency
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes , Blake

July 05, 2025

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Experience was great and nice to shop local. They had the car exactly how we wanted it. More

by david75092
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

July 04, 2025

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Great experience. This is my second purchase through Kevin Hayes!! He listened & got it. Thanks to Vanguard. More

by joydbuttrill
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

July 03, 2025

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Everything was very good and dealing with the purchase and a few things I want it upgraded. I am in Pennsylvania at this time. I am having serious problems with the vehicle, shutting down on the middle of More

by garyd.moran46
Service Price Transparency
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Recommend Dealer
Yes

July 03, 2025

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Both great guys and easy to work with when you are purchasing a new vehicle. More

by jwall16737
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

July 02, 2025

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Employee Rating

Everybody was professional and courteous and great ‼️I would definitely purchase another vehicle when I need it. More

by troysilva950
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

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