With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
5 yrs, 1 mo
Industry Experience
20 yrs, 4 mos
Languages Spoken
English
108 Reviews
Write a Review108 Reviews of Richard Ayala
June 21, 2025
My husband and I knew in summer 24 that we wanted a diesel engine for our next vehicle. When we saw GMC was making the Yukon with a diesel option we reached out to Vanguard. Matt and Richard let us kno diesel engine for our next vehicle. When we saw GMC was making the Yukon with a diesel option we reached out to Vanguard. Matt and Richard let us know from the beginning of the wait period, when we’d be able to order, when our order was picked up and when the vehicle would be delivered. There was great communication and I drove off with my new Yukon AT4 Ultimate at the end of May. More
Other Employees Tagged: Matt Laster
June 20, 2025
Professional. Understanding. Knowledgeable. I love the truck I purchased and look forward to testing the service side of the dealership. Understanding. Knowledgeable. I love the truck I purchased and look forward to testing the service side of the dealership. More
Other Employees Tagged: Michael Roper
June 19, 2025
great dealership helped me out perfectly! I thank them for everything! Great customer service! 10/10 recommendations I thank them for everything! Great customer service! 10/10 recommendations More
Other Employees Tagged: Jesse Conger
June 14, 2025
My favorite dealership to do business with. I refer all of my friends here as well. Richard always takes good care of me when purchasing a vehicle from him I refer all of my friends here as well. Richard always takes good care of me when purchasing a vehicle from him More
Other Employees Tagged: Kevin Hayes
June 05, 2025
Jesse and Richard were and still are very professional, as well as courteous and friendly. This was the best car buying experience I have had to date. Their service goes well beyond the initial sell. as well as courteous and friendly. This was the best car buying experience I have had to date. Their service goes well beyond the initial sell. More
Other Employees Tagged: Jesse Conger
June 04, 2025
They were all super friendly and listened to what I liked and wanted and now i have a beautiful truck thanks guys and wanted and now i have a beautiful truck thanks guys More
Other Employees Tagged: Matt Laster
June 03, 2025
Everyone so easy to deal with. Went in just looking and comparing and walked out with a new truck! Go see them!! Went in just looking and comparing and walked out with a new truck! Go see them!! More
Other Employees Tagged: Matt Laster
June 02, 2025
They always do an amazing job with whatever I come in with, all my family vehicles are bought and serviced here and there is no other place I’d take them. with, all my family vehicles are bought and serviced here and there is no other place I’d take them. More
Other Employees Tagged: Jon Fealy

