Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala | Page 10

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
108 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

5 yrs, 1 mo

Industry Experience

20 yrs, 4 mos

Languages Spoken

English English

4.9

108 Reviews

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108 Reviews of Richard Ayala

June 21, 2025

Dealership Rating
Employee Rating

My husband and I knew in summer 24 that we wanted a diesel engine for our next vehicle. When we saw GMC was making the Yukon with a diesel option we reached out to Vanguard. Matt and Richard let us kno More

by Corinna.Wojtowicz
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 20, 2025

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Employee Rating

Professional. Understanding. Knowledgeable. I love the truck I purchased and look forward to testing the service side of the dealership. More

by tom.gissler
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

June 19, 2025

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Excellent buying experience away from the large volume cities in the metroplex. Small town feel and treatment. More

by ajmcphail
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

June 19, 2025

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great dealership helped me out perfectly! I thank them for everything! Great customer service! 10/10 recommendations More

by hhargis06
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

June 14, 2025

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My favorite dealership to do business with. I refer all of my friends here as well. Richard always takes good care of me when purchasing a vehicle from him More

by GCHARLTON
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

June 10, 2025

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Had great service every one was very nice and knowledgeable about what my vehicle needed. More

by idrive2fast28
Service Price Transparency
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Recommend Dealer
Yes

June 05, 2025

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Jesse and Richard were and still are very professional, as well as courteous and friendly. This was the best car buying experience I have had to date. Their service goes well beyond the initial sell. More

by Bruce Williams
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

June 04, 2025

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They were all super friendly and listened to what I liked and wanted and now i have a beautiful truck thanks guys More

by lesliertejeda
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 03, 2025

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Employee Rating

Everyone so easy to deal with. Went in just looking and comparing and walked out with a new truck! Go see them!! More

by txscavenger7
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 02, 2025

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They always do an amazing job with whatever I come in with, all my family vehicles are bought and serviced here and there is no other place I’d take them. More

by creed2k6
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

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