Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
108 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

5 yrs, 1 mo

Industry Experience

20 yrs, 4 mos

Languages Spoken

English English

4.9

108 Reviews

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108 Reviews of Richard Ayala

August 15, 2026

Dealership Rating
Employee Rating

I was impressed with this dealership everyone was very professional and especially the salesman Kevin Adam’s he’s a big asset to Vanguard. More

by gerald.eaves
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Adams

August 12, 2026

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The entire experience was top notch, if you aren't local it is worth the drive! More

by KGRADY209
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

August 06, 2026

Dealership Rating
Employee Rating

Only thing I was not satisfied with was my interest rate of 6.9%. I put 15K down and have excellent credit. I checked with other banks, who all said I should have gotten a rate somewhere around 5%. I will b More

by JASON.STERNBERGER
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

August 03, 2026

Dealership Rating
Employee Rating

No Thanks no no no no no no no no no no no no Thanks More

by bthompson590
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

July 31, 2026

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Employee Rating

Very pleasant experience buying a car at Vanguard GMC. Liked the price, very competitive. Thanks to everyone. More

by jmarkjohn4
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jon Fealy

July 25, 2026

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Employee Rating

This has been the worst experience I have ever had buying a car. Which I still don't have 3 weeks later. It's to the point I'm filing a complaint directly with Texas OCCC regarding this dealership More

by tarose3
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
No

Other Employees Tagged: Gunner Mikulastik

July 24, 2026

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Employee Rating

I’ve purchased a few vehicles from this dealer and the experience has always been great. More

by stewart705
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Matt Laster

July 08, 2026

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Employee Rating

Nice vehicle and price. See John or Harris for great deals. These guys are easy to work with. More

by kentfarris72
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

July 04, 2026

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Employee Rating

This was the fifth or sixth vehicle I have obtained with Richard's help. He always understands what is important in my decision making process and always seems to come through. This particular purchase, Gun More

by joe.vetter
Sales Price Transparency
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Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

July 04, 2026

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Employee Rating

Richard Ayala earned my business years ago, and I will continue to buy vehicles from him. He makes the process seamless, is always straightforward and transparent, and truly takes care of me as a customer More

by John A
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jimmy

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