With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
5 yrs, 1 mo
Industry Experience
20 yrs, 4 mos
Languages Spoken
English
108 Reviews
Write a Review108 Reviews of Richard Ayala
August 12, 2026
The entire experience was top notch, if you aren't local it is worth the drive! it is worth the drive! More
Other Employees Tagged: Matt Laster
August 06, 2026
Only thing I was not satisfied with was my interest rate of 6.9%. I put 15K down and have excellent credit. I checked with other banks, who all said I should have gotten a rate somewhere around 5%. I will b of 6.9%. I put 15K down and have excellent credit. I checked with other banks, who all said I should have gotten a rate somewhere around 5%. I will be refinancing ASAP. More
Other Employees Tagged: Kevin Hayes
August 03, 2026
No Thanks no no no no no no no no no no no no Thanks More
Other Employees Tagged: Ryan Peterson, Kaleb Curry, Kevin Hayes, Matt Laster, Cesar Martinez, Hogan Campbell, Jon Fealy, Jesse Conger, Gunner Mikulastik
July 31, 2026
Very pleasant experience buying a car at Vanguard GMC. Liked the price, very competitive. Thanks to everyone. Liked the price, very competitive. Thanks to everyone. More
Other Employees Tagged: Kevin Hayes, Jon Fealy
July 25, 2026
This has been the worst experience I have ever had buying a car. Which I still don't have 3 weeks later. It's to the point I'm filing a complaint directly with Texas OCCC regarding this dealership a car. Which I still don't have 3 weeks later. It's to the point I'm filing a complaint directly with Texas OCCC regarding this dealership More
Other Employees Tagged: Gunner Mikulastik
July 24, 2026
I’ve purchased a few vehicles from this dealer and the experience has always been great. experience has always been great. More
Other Employees Tagged: Kevin Hayes, Matt Laster
July 04, 2026
This was the fifth or sixth vehicle I have obtained with Richard's help. He always understands what is important in my decision making process and always seems to come through. This particular purchase, Gun Richard's help. He always understands what is important in my decision making process and always seems to come through. This particular purchase, Gunner was Richard's right-hand man. Much thanks to both of them. A great team. More
Other Employees Tagged: Gunner Mikulastik
July 04, 2026
Richard Ayala earned my business years ago, and I will continue to buy vehicles from him. He makes the process seamless, is always straightforward and transparent, and truly takes care of me as a customer continue to buy vehicles from him. He makes the process seamless, is always straightforward and transparent, and truly takes care of me as a customer. Jimmy was also really great to work with. They had me in and out quickly at the dealership and were very responsive to all of my requests prior to arriving at the dealership to ensure a smooth and quick process on the day of purchase. More
Other Employees Tagged: Jimmy

