With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 10 mos
Industry Experience
20 yrs, 1 mo
Languages Spoken
English
88 Reviews
Write a Review88 Reviews of Richard Ayala
May 12, 2026
I let the financing get to ones again. 6.9 was to high and I let them talk in to service contract I did not wont. Kevin was great and the deal was OK. . 6.9 was to high and I let them talk in to service contract I did not wont. Kevin was great and the deal was OK. . More
Other Employees Tagged: Kevin Hayes
May 05, 2026
Excellent Service. Very considerate of buyer’s needs. I traveled from Southeastern Nebraska to Sherman, TX because they were capable of getting me into my “dream” vehic Very considerate of buyer’s needs. I traveled from Southeastern Nebraska to Sherman, TX because they were capable of getting me into my “dream” vehicle. More
Other Employees Tagged: Jon Fealy
April 28, 2026
Good dealership with great prices. Mike was great from beginning to end. I will definitely use them for future purchases.. Mike was great from beginning to end. I will definitely use them for future purchases.. More
Other Employees Tagged: Michael Roper
April 28, 2026
I was very pleased with how upfront and honest the entire transaction was. There were no “let me talk to my manager” games. I feel like I got a very good deal. transaction was. There were no “let me talk to my manager” games. I feel like I got a very good deal. More
Other Employees Tagged: Jesse Conger
April 17, 2026
Richard has been taking care of me over a decade now. Jon the last couple of years. They always make it an easy and painless experience. My last 3 transactions with them took less than an hour and a half Jon the last couple of years. They always make it an easy and painless experience. My last 3 transactions with them took less than an hour and a half each. Told them what I wanted, and they had them ready for me and any issues are handled swiftly. Great guys will be a forever customer! More
Other Employees Tagged: Jon Fealy
April 05, 2026
Thanks for your professionalism and honesty in closing this deal promptly and thoroughly with my needs in mind. this deal promptly and thoroughly with my needs in mind. More
Other Employees Tagged: Gunner Mikulastik
April 05, 2026
Kevin Adams was fast,knowledgeable with a no pressure sales tactic that I enjoyed.My wife and I were from out of town and the Vangaurd of Sherman Team made us feel like family.If you want a great GMC, g sales tactic that I enjoyed.My wife and I were from out of town and the Vangaurd of Sherman Team made us feel like family.If you want a great GMC, go see the Vanguard team of Sherman. More
Other Employees Tagged: Kevin Adams
April 04, 2026
Great stress free purchase great people and great environment. Highly recommend this dealership and the folks that work there environment. Highly recommend this dealership and the folks that work there More
Other Employees Tagged: Matt Laster, Gunner Mikulastik
April 03, 2026
I came from Montana to Texas to purchase a vehicle. when i arrived the vehicle was what i expected and more however i didn't realize it wasn't 4wd and expected to not purchase a vehicle. Matt helped me when i arrived the vehicle was what i expected and more however i didn't realize it wasn't 4wd and expected to not purchase a vehicle. Matt helped me work through it. found a unit on the lot that was what i was looking for and more. i went from being very disappointed (absolutely not Vanguard's fault) to being very satisfied. after taking the unit and driving it back to Montana i think this one was better than my first choice. very pleased. i have recommended Vanguard to others and possibly will purchase another unit in the near future. Thank you Matt More
Other Employees Tagged: Matt Laster

