Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
88 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 10 mos

Industry Experience

20 yrs, 1 mo

Languages Spoken

English English

4.9

88 Reviews

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88 Reviews of Richard Ayala

May 12, 2026

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Employee Rating

Great service nice people. Did not have to wait all day for my car. And cherry on top they washed and cleaned my car. More

by darrenerica
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Recommend Dealer
Yes

May 12, 2026

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I let the financing get to ones again. 6.9 was to high and I let them talk in to service contract I did not wont. Kevin was great and the deal was OK. . More

by kebgibbs
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

May 05, 2026

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Excellent Service. Very considerate of buyer’s needs. I traveled from Southeastern Nebraska to Sherman, TX because they were capable of getting me into my “dream” vehic More

by ragabus78
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

April 28, 2026

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Good dealership with great prices. Mike was great from beginning to end. I will definitely use them for future purchases.. More

by mrhunter1998
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

April 28, 2026

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I was very pleased with how upfront and honest the entire transaction was. There were no “let me talk to my manager” games. I feel like I got a very good deal. More

by marlon7
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

April 17, 2026

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Richard has been taking care of me over a decade now. Jon the last couple of years. They always make it an easy and painless experience. My last 3 transactions with them took less than an hour and a half More

by rlafoy
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

April 05, 2026

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Thanks for your professionalism and honesty in closing this deal promptly and thoroughly with my needs in mind. More

by WENDELL3
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Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

April 05, 2026

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Kevin Adams was fast,knowledgeable with a no pressure sales tactic that I enjoyed.My wife and I were from out of town and the Vangaurd of Sherman Team made us feel like family.If you want a great GMC, g More

by kruz477
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Adams

April 04, 2026

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Great stress free purchase great people and great environment. Highly recommend this dealership and the folks that work there More

by agmom3467
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster, Gunner Mikulastik

April 03, 2026

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I came from Montana to Texas to purchase a vehicle. when i arrived the vehicle was what i expected and more however i didn't realize it wasn't 4wd and expected to not purchase a vehicle. Matt helped me More

by rick@asphaltsupply.net
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

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