Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
98 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 11 mos

Industry Experience

20 yrs, 2 mos

Languages Spoken

English English

4.9

98 Reviews

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98 Reviews of Richard Ayala

June 27, 2026

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Employee Rating

I was very pleased with my experience with GMC. This is now my second time purchasing with this dealership and they have been nothing short of amazing. From finding the best prices to making sure I More

by dmiller52
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jon Fealy , I believe there was also a Blair that was helpful!

June 27, 2026

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After searching on the internet, Jon sent me a message about how he would be happy to help me. We agreed to meet monday and he had the truck I was interested in ready to go. Everything went very smooth n More

by mike
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

June 26, 2026

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Matt was very helpful, knowledgeable and took very good care of our needs. A very good shopping experience More

by thomasoeggar
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 25, 2026

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Very professional and excellent service They care for their clients. The process was very smooth Thank you More

by moraima07
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Recommend Dealer
Yes

Other Employees Tagged: Robert Cazarez

June 09, 2026

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Great place to do business with! I would always recommend Vanguard to my family and friends! More

by carneyjulie
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Recommend Dealer
Yes

June 09, 2026

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Matt was awesome to work with and the experience was straight forward and easy. The whole team was a pleasure to work with. More

by Dwight
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

May 28, 2026

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Very easy to deal with and everything went smooth and easy. Would highly recommend Kevin Adams if you need to purchase a new vehicle. More

by kim.4.wards
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Adams

May 27, 2026

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Great place, really took care of me and went over and above to deliver my car and made the entire experience feel easy More

by mactabish
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jesse Conger

May 26, 2026

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They took care of my needs and got me back on the road, much appreciated! More

by 21clay12
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Recommend Dealer
Yes

May 17, 2026

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Fast & friendly. I was able to schedule quickly as well. My truck was rinsed off, too! More

by jimE4ever
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Recommend Dealer
Yes
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