Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
68 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 7 mos

Industry Experience

19 yrs, 10 mos

Languages Spoken

English English

4.9

68 Reviews

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68 Reviews of Richard Ayala

February 06, 2026

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Employee Rating

I requested a transmission fluid change for my 2017 GMC Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a More

by jwrayburn
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Recommend Dealer
Yes

February 05, 2026

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Jesse was a pleasure to deal with and made the whole purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we nee More

by msyconsulting53
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

January 15, 2026

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Great purchasing experience with Kevin. He answered every single question I had and was very knowledgeable of the vehicle. More

by graham2379
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

January 10, 2026

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The team took great care of me from throughout the entire sale process and follow-ups after. Overall, really good experience and will recommend. More

by KB
Recommend Dealer
Yes

Other Employees Tagged: Robbie Harris

January 05, 2026

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very fast sevice just a little wait time but that was for make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself More

by patrick@bestwirecable.com
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Recommend Dealer
Yes

January 02, 2026

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Great experience for buying a vehicle. I will shop here first for my next one. Thanks Vanguard of Sherman!! More

by blondon
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Recommend Dealer
Yes

Other Employees Tagged: Jimmy

January 02, 2026

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Awesome experience for me. Kevin conducted a very low pressure sale. He answered all the questions I had and made me feel right at home. I love my new truck and I encourage any More

by samhollingsworth2828
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

December 31, 2025

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All good, very fast & easy. Matt was very helpful in explaining ever detail. Overall I was very satisfied with the deal. More

by rrdc1994
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

December 29, 2025

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Very quick and easy process. Very informative and didn't feel rushed to make our choice. More

by evan37
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Recommend Dealer
Yes

Other Employees Tagged: Ryan Peterson

December 23, 2025

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Would buy from again. Great experience and no pressure by the salespeople. Made for a great purchase experience More

by raytaylor74743
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jesse Conger

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