Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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5.0
14 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

3 yrs, 11 mos

Industry Experience

19 yrs, 2 mos

Languages Spoken

English English

5.0

14 Reviews

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14 Reviews of Richard Ayala

June 14, 2025

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Employee Rating

My favorite dealership to do business with. I refer all of my friends here as well. Richard always takes good care of me when purchasing a vehicle from him More

by GCHARLTON
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

June 10, 2025

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Had great service every one was very nice and knowledgeable about what my vehicle needed. More

by idrive2fast28
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Recommend Dealer
Yes

June 05, 2025

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Jesse and Richard were and still are very professional, as well as courteous and friendly. This was the best car buying experience I have had to date. Their service goes well beyond the initial sell. More

by Bruce Williams
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

June 04, 2025

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They were all super friendly and listened to what I liked and wanted and now i have a beautiful truck thanks guys More

by lesliertejeda
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 03, 2025

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Everyone so easy to deal with. Went in just looking and comparing and walked out with a new truck! Go see them!! More

by txscavenger7
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 02, 2025

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They always do an amazing job with whatever I come in with, all my family vehicles are bought and serviced here and there is no other place I’d take them. More

by creed2k6
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

May 29, 2025

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It was a very clean, friendly environment. Everyone was very helpful with the entire process. More

by AUSTINRIDDLE223
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

May 29, 2025

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Vanguard delivered exceptional service. From the time I entered the dealership to the time I left, their staff was courteous and professional. Jesse Conger was great to work with. Befor More

by Bruce Williams
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper, Jesse Conger , Ricky Thomas - 5 Stars

May 27, 2025

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Kevin Hayes found what I wanted and got it ready to sell. Richard was low key on the upsell, which I appreciated. Bought my first GMC truck here in 1988. Dealers come and go, but Kevin is always here. More

by bobstoolfire
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

May 27, 2025

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The experience was great from my salesman to the finance dept. I would highly recommend Vanguard. More

by jmac7797
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

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