Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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5.0
27 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs

Industry Experience

19 yrs, 3 mos

Languages Spoken

English English

5.0

27 Reviews

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27 Reviews of Richard Ayala

July 05, 2025

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Employee Rating

Kevin, Richard and Blake were excellent. Their professionalism was top notch in working with me on the purchase of a new 2025 Yukon xl Denali. I couldn't be more pleased with the service th More

by curtis bauer
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes , Blake

July 05, 2025

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Experience was great and nice to shop local. They had the car exactly how we wanted it. More

by david75092
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

July 04, 2025

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Great experience. This is my second purchase through Kevin Hayes!! He listened & got it. Thanks to Vanguard. More

by joydbuttrill
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

July 03, 2025

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Everything was very good and dealing with the purchase and a few things I want it upgraded. I am in Pennsylvania at this time. I am having serious problems with the vehicle, shutting down on the middle of More

by garyd.moran46
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Recommend Dealer
Yes

July 03, 2025

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Both great guys and easy to work with when you are purchasing a new vehicle. More

by jwall16737
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

July 02, 2025

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Everybody was professional and courteous and great ‼️I would definitely purchase another vehicle when I need it. More

by troysilva950
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

June 25, 2025

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Everyone there was great to work with. Kevin did a good job with communication and getting back with me with any questions I had. More

by leviarmstrong72
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

June 24, 2025

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Everyone was great! !! I will continue to do business with them in the future and service as well. More

by richardayala13
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Recommend Dealer
Yes

June 23, 2025

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We absolutely love this dealership and keep coming back. Amazing people and experience worth the hour drive and passing other dealerships to get there. More

by ally montgomery
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

June 21, 2025

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My husband and I knew in summer 24 that we wanted a diesel engine for our next vehicle. When we saw GMC was making the Yukon with a diesel option we reached out to Vanguard. Matt and Richard let us kno More

by Corinna.Wojtowicz
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

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