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Richard Ayala
94 Reviews
With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 11 mos
Industry Experience
20 yrs, 2 mos
Languages Spoken
English
94 Reviews
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94 Reviews of Richard Ayala
August 19, 2025
We love Vanguard! We have purchased our vehicles from them and love the service we receive. They're always kind and attentive to our needs. Mike (in service) is THE B We have purchased our vehicles from them and love the service we receive. They're always kind and attentive to our needs. Mike (in service) is THE BEST! More
by kmcalester0
Verified Customer
August 06, 2025
July 25, 2025
Lied about a deal pending on the car when it had actually been sent to auction. Did not find this out until we were already into a deal. Had I known the vehicle status along with all the repairs needed I mig been sent to auction. Did not find this out until we were already into a deal. Had I known the vehicle status along with all the repairs needed I might not have bought the car. The windshield needs replaced, brake rotors were warped, no headphones for DVD player, no remote for the player, and timing belt due for replacement. l the Battery died when I got it home. Car had been washed but never detailed as child fingerprints were all over the inside of the sliding doors as well as food between the seats. Techs replace air and cabin filters and did not put thing back together properly. People were nice and friendly and got us out quickly that was a plus. Not happy with the whole situation. More
by dfbunce
Other Employees Tagged: Matt Laster
July 24, 2025
The service and professionalism at this dealership is exceptional. Matt Laster is both caring and knowledgeable. He made our car purchase the most pleasant we’ve experienced at any dealership. exceptional. Matt Laster is both caring and knowledgeable. He made our car purchase the most pleasant we’ve experienced at any dealership. More
by WLROBERTSTEXAS
Other Employees Tagged: Matt Laster , Mike Baker
July 21, 2025
This was hands down the easiest car purchase we have every done, and working with finance was a breeze. Would recommend considering this deal for your next purchase. We were in and out in just a couple every done, and working with finance was a breeze. Would recommend considering this deal for your next purchase. We were in and out in just a couple of hours. Great service form the whole team. More
by CNE
Other Employees Tagged: Jesse Conger
July 16, 2025
They were the best , they really care about us vets, thank yall for being the best !! thank yall for being the best !! More
by crittergitter2016
Other Employees Tagged: Hogan Campbell
July 05, 2025
Experience was great and nice to shop local. They had the car exactly how we wanted it. They had the car exactly how we wanted it. More
by david75092
Other Employees Tagged: Michael Roper
July 05, 2025
Kevin, Richard and Blake were excellent. Their professionalism was top notch in working with me on the purchase of a new 2025 Yukon xl Denali. I couldn't be more pleased with the service th Their professionalism was top notch in working with me on the purchase of a new 2025 Yukon xl Denali. I couldn't be more pleased with the service that was provided. Kevin Hayes was my salesperson who was very professional and super responsive leading up to the purchase. He was thorough in answering all questions and patient throughout the whole process. The paperwork and document signing step was seamless. I will definitely buy another GMC from Vanguard in Sherman. More
by curtis bauer
Other Employees Tagged: Kevin Hayes , Blake
July 04, 2025
Great experience. This is my second purchase through Kevin Hayes!! He listened & got it. Thanks to Vanguard. This is my second purchase through Kevin Hayes!! He listened & got it. Thanks to Vanguard. More
by joydbuttrill
Other Employees Tagged: Kevin Hayes
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