

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs
Industry Experience
19 yrs, 3 mos
Languages Spoken
English
27 Reviews
Write a Review27 Reviews of Richard Ayala
July 05, 2025
Kevin, Richard and Blake were excellent. Their professionalism was top notch in working with me on the purchase of a new 2025 Yukon xl Denali. I couldn't be more pleased with the service th Their professionalism was top notch in working with me on the purchase of a new 2025 Yukon xl Denali. I couldn't be more pleased with the service that was provided. Kevin Hayes was my salesperson who was very professional and super responsive leading up to the purchase. He was thorough in answering all questions and patient throughout the whole process. The paperwork and document signing step was seamless. I will definitely buy another GMC from Vanguard in Sherman. More
Other Employees Tagged: Kevin Hayes , Blake
July 05, 2025
Experience was great and nice to shop local. They had the car exactly how we wanted it. They had the car exactly how we wanted it. More
Other Employees Tagged: Michael Roper
July 04, 2025
Great experience. This is my second purchase through Kevin Hayes!! He listened & got it. Thanks to Vanguard. This is my second purchase through Kevin Hayes!! He listened & got it. Thanks to Vanguard. More
Other Employees Tagged: Kevin Hayes
July 03, 2025
Everything was very good and dealing with the purchase and a few things I want it upgraded. I am in Pennsylvania at this time. I am having serious problems with the vehicle, shutting down on the middle of and a few things I want it upgraded. I am in Pennsylvania at this time. I am having serious problems with the vehicle, shutting down on the middle of the 95 and not charging properly. In the middle of the charge, the EV will shut down and say that there is problems with the battery. It won't restart. Have taken a vehicle to three different GMC dealers Fredericksburg, Virginia GMC, Delaware, GMC and now here in Pennsylvania GMC and each one of them either tells me that they don't have the technicians to work on them or troubleshoot what is wrong and I may have to wait for days for one to come in and none of them have loaner vehicles. So I am now afraid to drive this vehicle because I will be stranded. Even to get towed away off the 95 highway in Virginia took more than six hours of talking to OnStar finally having to call and get a towing company on our own. This is not on Vanguard GMC in Sherman. This is on GMC overall Company. More
July 03, 2025
Both great guys and easy to work with when you are purchasing a new vehicle. purchasing a new vehicle. More
Other Employees Tagged: Kevin Hayes
July 02, 2025
Everybody was professional and courteous and great ‼️I would definitely purchase another vehicle when I need it. would definitely purchase another vehicle when I need it. More
Other Employees Tagged: Michael Roper
June 25, 2025
Everyone there was great to work with. Kevin did a good job with communication and getting back with me with any questions I had. Kevin did a good job with communication and getting back with me with any questions I had. More
Other Employees Tagged: Kevin Hayes
June 24, 2025
Everyone was great! !! I will continue to do business with them in the future and service as well. !! I will continue to do business with them in the future and service as well. More
Other Employees Tagged: Ryan Peterson, Michael Roper, Kevin Hayes, Matt Laster, Cesar Martinez, Hogan Campbell, Jon Fealy, Jesse Conger
June 23, 2025
We absolutely love this dealership and keep coming back. Amazing people and experience worth the hour drive and passing other dealerships to get there. Amazing people and experience worth the hour drive and passing other dealerships to get there. More
Other Employees Tagged: Matt Laster
June 21, 2025
My husband and I knew in summer 24 that we wanted a diesel engine for our next vehicle. When we saw GMC was making the Yukon with a diesel option we reached out to Vanguard. Matt and Richard let us kno diesel engine for our next vehicle. When we saw GMC was making the Yukon with a diesel option we reached out to Vanguard. Matt and Richard let us know from the beginning of the wait period, when we’d be able to order, when our order was picked up and when the vehicle would be delivered. There was great communication and I drove off with my new Yukon AT4 Ultimate at the end of May. More
Other Employees Tagged: Matt Laster