

Richard brings to BMW of Rochester Hills over 24 years of experience in the automotive industry, with time spent in sales and management positions for Bentley, Lamborghini, Lincoln and Rolls-Royce. Richard is very passionate about vehicle performance and is a big part of the M culture here at BMW of Rochester Hills. As a Certified M-Car specialist, he excells in driving and track events so be sure to ask him about some of the events and memorable drives he has put together for past clients. Richard and his family reside in Sterling Heights with 2 daughters who attend college at Michigan State University. In his down time, Richard can be found shooting Sporting Clays or working on his pinball game collection. Richard also takes great pride in his pizza oven and can whip up one of the best pies in town.
Read moreDealership Experience
12 yrs, 8 mos
Industry Experience
34 yrs, 7 mos
120 Reviews
Write a Review120 Reviews of Richard Bell
January 29, 2021
I was impressed by the customer service and efficiency of this dealership. Richard Bell was not only very knowledgeable about my car- 330i- but did everything he could to make the experience wonderful, wit this dealership. Richard Bell was not only very knowledgeable about my car- 330i- but did everything he could to make the experience wonderful, with humor and patience! It was more than worth the drive from Northville. More
Other Employees Tagged: David DeHaan
November 14, 2019
BMW of Rochester Hills gives great service Frank Sands is the best salesman. This is my fourth BMW. Whenever I need service they take care of me. Frank goes out of his way to make sure that you are totally s the best salesman. This is my fourth BMW. Whenever I need service they take care of me. Frank goes out of his way to make sure that you are totally satisfy More
Other Employees Tagged: Eric Lang, Jim Pierce, Frank Sands
September 27, 2019
New car purchase I have dealt with them in the past and they have always been professional. Chris Steele @ Audi of ROCHESTER Hills put me in touch with John and Richar I have dealt with them in the past and they have always been professional. Chris Steele @ Audi of ROCHESTER Hills put me in touch with John and Richard. More
Other Employees Tagged: JOHN NAZZAL, Chris Steele/ Audi
September 13, 2019
Great Experience I've bought multiple cars from BMW of Rochester Hills and have always had a great experience. Richard Bell is fun and easy to work with. Highly recomm I've bought multiple cars from BMW of Rochester Hills and have always had a great experience. Richard Bell is fun and easy to work with. Highly recommend him! More
May 31, 2019
bought a used car Absolutely the best dealership experience I’ve ever had. So friendly and accommodating, yet professional and efficient. Usually dealerships creep me o Absolutely the best dealership experience I’ve ever had. So friendly and accommodating, yet professional and efficient. Usually dealerships creep me out, but we felt very comfortable. Rich is the best! and James was great too More
Other Employees Tagged: Jim Pierce
April 23, 2019
Great sales person Richard Bell is a pleasure to work with. He is extremely knowledgeable and charismatic. He truly cares about your needs as a customer and prioritizes Richard Bell is a pleasure to work with. He is extremely knowledgeable and charismatic. He truly cares about your needs as a customer and prioritizes customer service. He made sure the experience was seamless and that I didn't drive off without knowing every feature in my vehicle. He maintains professionalism while still being personable. I would recommend Rich to anyone looking for a new vehicle. More
April 02, 2019
Great service department Brought my car in for routine maintenance, the staff was great and everything was taken care of in a timely fashion. I would highly recommend this dea Brought my car in for routine maintenance, the staff was great and everything was taken care of in a timely fashion. I would highly recommend this dealership. More
Other Employees Tagged: Ilya Berkovich
July 19, 2017
It doesn't get better than this!!! Been loyal customers of BMW of Rochester Hills for over a decade now with good reason -- the staff are all very friendly and professional, and you alw Been loyal customers of BMW of Rochester Hills for over a decade now with good reason -- the staff are all very friendly and professional, and you always leave feeling appreciated. We've purchased and leased and traded in numerous vehicles over the years, and can say with 100% certainty that we will be lifers of this wonderful establishment!! Regardless the nature of your visit, you can always expect a warm, professional greeting from anyone at this location, from Stuart in service all the way up to Wayne Youngblood. Mike Tatti is a gem, and always does his absolute best to accommodate. Maryanne is pleasant and professional, and has a heart of gold. Eric Lang really knows his stuff. He always takes the time to scour the inventory and get you the perfect vehicle at a great price. David DeHaan in finance is thorough and kind, and always a pleasure to work with. Richard Bell, our salesperson, is a remarkable find! He's incredibly knowledgeable and helpful, with a fabulous personality, and truly cares about making the buying experience second to none. He listens, and goes above and beyond all expectations. Each and every sale begins and ends with his commitment to building your confidence in not only the product, but every aspect of the process. From the moment we arrive, we know we're in good hands!! More
Other Employees Tagged: Don Cole, Maryanne Curcuru, Eric Lang, Mike Tatti, Matthew Vazana, David DeHaan
July 17, 2017
Great working w/ Rich Bell & BMW of Rochester Hills This is my second BMW I have purchased from Rich Bell @ BMW of Rochester Hills. They are about an hour from my home, but very worth the drive. Ric This is my second BMW I have purchased from Rich Bell @ BMW of Rochester Hills. They are about an hour from my home, but very worth the drive. Rich was not only very knowledgeable about his cars, but the Pros & Cons of the competitors. He is very professional, yet very approachable. He has a great sense of humor & my wife and I have even had dinner with him on occasion. He works very hard to find the right fit & more importantly to get you the best pricing. The dealership itself is very impressive, just what you would expect for a BMW. Staff is friendly & the showroom is immaculate. Service has been a joy to work w/ & have gone out of their way to accommodate my busy schedule. The only times I have needed service was to put in a wheel & tire claim thanks to Michigan's "wonderful" roads. The returned my car cleaner than when I left it, both inside & out. This is amazing since I have a yellow lab that sheds. I highly recommend Rich, his manager Matt & the rest of their staff. More
Other Employees Tagged: Matthew Vazana
July 17, 2017
Great experience and sales person. Richard was great and an honest salesperson to deal with. I leased a new X3 with him and I am very pleased with the whole experience. I felt like I r Richard was great and an honest salesperson to deal with. I leased a new X3 with him and I am very pleased with the whole experience. I felt like I received a fair deal and great customer service. I too drove about an hour from home but was worth the drive. The drive back was even better in my new car! More