Serge Ulchenko
Serge Ulchenko at Surf City Nissan

Serge Ulchenko

General Manager

Surf City Nissan

17331 Beach Blvd
Huntington Beach, CA 92647

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11 Reviews
not yet
rated

11 Reviews

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Dealership Experience

4 yrs, 1 mo

Industry Experience

18 yrs, 7 mos

Languages Spoken

English English

Russian Russian

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11 Reviews of Serge Ulchenko

August 04, 2026

Dealership Rating
Employee Rating

I had a great experience at Surf City Nissan thanks to Jose and Luis. They were both professional, honest, and made the whole process smooth from start to finish. They took the time to answer all my quest More

by Kennypineda010
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 14, 2026

Surf City Nissan responded

Thank you for sharing your wonderful experience with Jose and Luis at Surf City Nissan! We take pride in providing professional and honest service to our customers. We're delighted that they made your car buying process smooth and stress-free. Thank you for recommending us and for choosing us as your trusted dealership. We look forward to serving you in the future!

May 25, 2026

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I had a great time buying a car with Nissan. The representative who work with me was awesome. Thank you. . More

by Jerelljohnson08
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 11, 2026

Surf City Nissan responded

"We're thrilled to hear that you had a great experience purchasing a car with us! Our team at Nissan strives to provide top-notch service and we're glad that our representative impressed you. Thank you for choosing us!"

January 19, 2025

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Employee Rating

They we’re professionals at what they do and delivered what we asked would recommend More

by Julio
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tony McKinney, Alma Moreno, Stephanie Garcia, Pedro Torres , Alexa Amavizca, Skander Chaudhery, Jose Miranda, Eli Valdez

Jan 23, 2025

Surf City Nissan responded

Hi Julio, thank you for taking the time to leave a review for us at Surf City Nissan. We're happy we could meet your expectations! Your recommendation means so much to us and we're so happy to have earned it. Have a great day!

December 16, 2024

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I had a fantastic experience purchasing my Frontier at Surf City Nissan! From start to finish, the team was professional and attentive. Pedro Torres was extremely helpful in guiding me through the process More

by Jennifer I
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Pedro Torres , Jose Miranda

Dec 20, 2024

Surf City Nissan responded

Jennifer I, thank you for your kind review; we are happy to pass along your comments to the team here at Surf City Nissan! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

March 04, 2024

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Employee Rating

Part of going out to buy a car is also the trust, and relationship between the dealer and his clients, my family and I bought 2 new cars for the year, we were promised some gas cards, when we went to loo More

by Samuelp460
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Alma Moreno , Maggy sales person

March 26, 2023

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I thought I knew what car we wanted and Ken helped locate it and then I realized that model didn’t have a heated steering wheel. He joked with me about it and then helped us find the perfect car. All without More

by Lkseahorse
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kenneth Beardsley

Mar 29, 2023

Surf City Nissan responded

Lkseahorse, we're happy you found our staff to be so supportive during your experience here at Surf City Nissan. Our team strives to deliver an excellent experience, and are glad you found this to be the case during your visit. If you have further needs or questions, please reach out!

February 27, 2023

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First and foremost I thank the Man Up Above. I’am absolutely thankful for Surf City Nissan team members for doing everything it took to make this happen. If anyone has doubts or discourage about More

by Alvaradocrystal480
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tony McKinney, Alma Moreno , Kenneth Beardsley, Peter Felix, Brandon McGee, Tania,

Mar 01, 2023

Surf City Nissan responded

We appreciate your positive review about your recent experience with us! Your recommendation means so much to us and we're so happy to have earned it. Thank you again for taking the time to let the world know about your positive experience. Have a great day!

February 20, 2023

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Brandon called me two days ago and said he had a feeling that I would be driving to Manhattan Beach from San Diego to pick up a car from Surf City Nissan. I didn't believe him because my wish list was high. More

by SarA Nicholson
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon McGee

Feb 21, 2023

SarA Nicholson responded

Brandon called me two days ago and said he had a feeling that I would be driving to Manhattan Beach from San Diego to pick up a car from Surf City Nissan. I didn’t believe him because my wish list was high. I wanted a vehicle that was rare and hardly available anywhere. After he made me a offer on a top of the line vehicle that beat other dealers by thousands, saving me hundreds per month, I gently let him down stating that I had one vehicle in mind and that I promised to buy from him due to his reason, his effort, his persistence, and his excellent communication skills. Most dealers had mark ups all over the county and had been quoting ridiculous payments for months. He told me he appreciated my compliments and understood. Later that night, he sent me a message although I had turned down his first amazing offer, stating that he had found the exact model and color I wanted. As of the same week, I was quoted hundreds more per month and so much down that I could have bought another used vehicle with that amount from other dealers. Brandon told me that he was driving to pick up my vehicle from another dealership the next day. Finding this model and color is like finding a Unicorn, which he found and sent me a picture the next day, as promised, on his lot. That was the first miracle. Miracle number two was that the numbers had not changed from what he originally quoted me. I have a trade in and sometimes dealers will try and get more out of you based on that. Nope! The numbers were the same and the lowest payment I had been quoted ever. I am at the dealership now waiting to sign with finance. This was well worth the drive. I was hesitant to come but spoke with Surge the manager of finance who asked me a few questions to run the application. He assured me that they were a honest dealership and confirmed the numbers Brandon provided originally. We hung up the phone and he followed up with me 10 minutes later stating that I was approved and that they purchased the vehicle specifically for me. He promised it would not be sold and the numbers would not change. I even had options on terms and they were all more than reasonable. I am astonished and so happy that I continued this path with Surf City Nissan. My experience has been nothing but positive. If you are in need of a vehicle, select this dealership above all others and you will not regret it. See Brandon and Surge! That being said, I am in finance with Maria, signing for my new beautiful Unicorn in approximately 30 minutes. I am blown away and you will be too. See Brandon!!!!! Such a pleasant personality. So lucky to have him as a patient, honest, and diligent salesman!

February 13, 2023

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Employee Rating

This was the best experience I have had in over 40 years but a car. More

by Shawnjun
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon McGee, Jose Negrete

Feb 18, 2023

Surf City Nissan responded

Hi Shawnjun, we are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

February 11, 2023

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Employee Rating

Thank you to both Ken and his manager Serge for making purchasing a vehicle so effortless and efficient. It was my first time trading in a vehicle (also a Nissan) and though I was nervous at first, they h More

by Myra Habib
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kenneth Beardsley, Daisy

Feb 15, 2023

Surf City Nissan responded

Myra, thank you for your kind review; we are happy to pass along your comments to the team here at Surf City Nissan! If you ever need anything from us, please feel free to give us a call or stop by. Have an awesome day!

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