BMW of Freehold

As a Certified Dealer, BMW of Freehold has the opportunity to contact reviewers that had unsatisfactory experiences at their dealership. Contact may be made within two weeks of the review posting through the DealerRater.com Message Panel with the goal to resolve any issues the reviewer experienced.

This dealership is available to supply quotes for new vehicle inquiries.

About BMW of Freehold
Welcome to BMW of Freehold
Welcome to DCH Auto Group, Thanks to the support of our satisfied customers and valued business partners, we have grown from 1 dealership in 1977 to over 31 in 2007. DCH Auto Group's success reflects our commitment to our mission statement: "To be an innovative industry leader totally committed to customer satisfaction, employee satisfaction, integrity and teamwork."

INNOVATION:
While we have invested in state-of-the-art technologies, true innovation is not only technology or capital driven. DCH employees experiment with novel ways of doing things in order to provide the best customer satisfaction. To recognize innovators, we have a quarterly innovator award at each store.

CUSTOMER SATISFACTION:
Our deale more

rships have won numerous manufacturers' awards for customer satisfaction in sales and service, and our group has earned more of the prestigious J.D. Power and Associates Certified Retailer Awards than any other auto group in the U.S.

EMPLOYEE SATISFACTION:
DCH employees earn competitive wages and receive superior benefits with recognition and rewards for longevity. Our dealerships offer comfortable work environments where employees can continuously improve their skills and have opportunities for advancement.

INTEGRITY:
DCH builds long term relationships with its customers and business partners based on honesty, fairness, trust and mutual respect.

TEAMWORK:
All DCH employees go through the group's culture, value and team building training. They are committed to aligning their actions with DCH values. They know it is in the best interest of the team to keep our customers happy and that by putting the team's interest ahead of individual interest, all will benefit more in the long run.

When you visit any of our dealerships in metropolitan New Jersey, New York, Connecticut and Southern California you will discover that "Your satisfaction is our mission!"

Thanks for visiting DCHAuto.com.

Shau-wai Lam
Chairman

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vgame64
10/20/2008 12:31:33 PM

Overall Rating: 5

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Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: John McBride, Finance Debbie

My Review of BMW of Freehold:
BMW of Freehold is a great place to go if you are looking for a good price in the Central NJ/Jersey Shore area. (As anyone who lives around here would understand, most upscale dealers around here are pretty bad when it comes to negotiating down the price) I have now purchased two vehicles from them this year.
My suggestion would be to go in with the price you want and the car you want; once an adviser initiates communication with you, you should have an idea of whether or not they will be able to meet your expectations within a few minutes.
BMW of Freehold does everything in their power to help you, but I would suggest buyer to get everything right the first time with regards to additional warranties and coverages as these are provided by a third party and modifying them can become troublesome. The dealership has a great atmosphere and it comes through clearly that the customer's happiness is their number one interest.
Awesome people: John McBride is a friendly, honest, helpful, and overall great salesman. The people that introduce you to your car are nice as well along with all the salesmen and service/parts guys I have met.
Finance Debbie...she is friendly and worked hard to get our refund back from Safeguard on a GAP insurance modification.

So in summary, I would say go to BMW of Freehold if you are looking for a good deal on a great car and expect the best possible customer service!

(My few negative experience comments have been removed as they have all been resolved. With regards to my father leaving a positive survey for Heather, he gave her the score before the negative incident.)

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Response from: BMW of Freehold
Added: 10/30/2008 12:00:10 PM
Vgame64,

First of all I would like to thank you for your 2 purchases here this year and your kind words about John McBride. John is a great client advisor who really takes care of his clients. I also am glad to see your purchase experience was so great the first time around that you decided to come back and purchase another BMW. I can tell by your 100% Customer Survey Index scores that you initially had an outstanding experience with BMW of Freehold on both of your purchases.

You are giving some great advice to prospective buyers to “get everything right the first time”. As you know we sell many after-sale products from outside venders or policy holders. Each of these venders has a different policy or procedure for canceling their product. With many of these companies we are at their mercy and could only relay the information to you that we are told from them. As you saw when you spoke to our office manager Laura, your check was delivered to the dealership from Safeguard (the policy holder of the Gap insurance you purchased) in October. We sent this out to BMW FS as soon as it came in. We always put our client’s best interests at heart and try to exceed your expectations; I apologize if we fell short of that this time around. I’m not sure how to respond to your comment of Heather “Did not seem happy to deal with us” or that she was “unprofessional when dealing with your Father”. Your Father gave Heather a 100% score when contacted by BMW for the new client survey. If she seemed unhappy to deal with you then I apologize for that as well. She has been working at this location for about 8 yrs now and has consistently kept high customer satisfaction scores.

All of our clients have to deal with the finance dept to finish their paperwork if it’s a cash deal, finance deal or a lease deal. Our finance dept deals with between 150-200 clients per month and always does a great job with each client. Yes changing a deal or canceling a policy is not a pleasant thing to do nor is it a fast transaction. I will examine the policies of all the outside venders we deal with to consider their cancellation procedures. If there is any way BMW of Freehold can speed up the process, we will. Since we purchased this BMW dealer from King BMW two years ago, We have become the volume leader for BMW sales in Monmouth and Ocean counties. We are always looking at ways to improve our business practices and I appreciate your feedback as it allows me and my staff to consistently make the changes we need to stay an industry leader. Please contact me directly in the future if you need anything or have any other suggestions at acerillo@dchusa.com or my direct line 732-984-6005. Please see me next time you are in as I would like to give you a gift certificate to spend in our parts department.

Thanks again for your business and your comments,

Anthony Cerillo
General Sales Manager
BMW of Freehold
732-462-0042

kdocke
8/24/2008 7:02:45 PM

Overall Rating: 5

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Reason for Visit: Sales

I recommend this dealer: Yes

Employee(s) Dealt With: 3

My Review of BMW of Freehold:
The overall experience at BMW of Freehold was fantastic. The sales associate, manager and financial specialists were all personal and professional. The quality of the vehicles I looked at was impressive. Finally, the price quoted for my trade in and new vehicle was unbeatable.

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Response from: BMW of Freehold
Added: 10/30/2008 12:02:06 PM
Thank you for the kind words. We will continue to try to exceed your expectations.

Anthony Cerillo
General Sales Manager
BMW of Freehold
732-462-0042

sandklev
8/17/2008 4:29:04 PM

Overall Rating: 5

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Reason for Visit: Sales

I recommend this dealer: Yes

Employee(s) Dealt With: Dick Ng

My Review of BMW of Freehold:
Dick Ng was super!

Because of my lack of available time because of work, I asked my daughter to go to the dealership and ask for information for returning our lease and purchasing a new vehicle. Dick treated her with respect, explained to her several options and they scheduled a meeting with me the following Saturday.

I'd like to point out that she visited several different dealerships that day, leaving one in tears...

Dick was very patient with us as he explained all of our options with regard to the model type of BMW and purchasing/lease options ....

I am happy to say we are now proud owners of a 328XI BMW!

I would also like to say that the Manager of the used car unit and Heather in finance were also a pleasure to work with.

Thanks you Dick!

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Response from: BMW of Freehold
Added: 10/30/2008 12:10:52 PM
Thanks! Glad we could earn you business. Sorry your Daughter had some trouble at some other stores. I'm glad she found us and we could make her happy. Thanks for the kind words about my staff. If their is anything I can do to help you in the future please contact me at acerillo@dchusa.com or 732-462-0042

Anthony Cerillo
General Sales Manager
BMW of Freehold

avaal@optonline.net
7/31/2008 12:07:48 PM

Overall Rating: 5

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Reason for Visit: Sales

I recommend this dealer: Yes

Employee(s) Dealt With: Michael Chang

My Review of BMW of Freehold:
The salesman was very helpful. He gave us all the time we needed and did not rush us. He was very informative. The dealership had many cars to choose from and we took a couple of cars out for a ride to see which one was to our liking. I would recommend him to my friends.

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Levinsohn
7/11/2008 1:24:11 PM

Overall Rating: 5

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Reason for Visit: Sales

I recommend this dealer: Yes

Employee(s) Dealt With: Michael Chang & all his associates

My Review of BMW of Freehold:
This is a dealership that makes you feel like family....What a great experience and what a car. Cudo's to Michael Chang .....We were looking for a specific car. First time we met michael the dealership did not have what we wanted....Three weeks later he remembered to call when the right car arrived and we made the purchase the same day. We had visited four other dealers.... none of them called. We couldn't review this without mentioning Deborah Aragona who made finance process the easiest I have ever been though. Thank you all for making us part of your family. You are now part of ours and we will shop no where else.
Ed & Linda Levinsohn

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