My Review Of Dublin Mazda:
Letter to Mazda Execs. (Edited for DealerRating)
I hope you will take a moment and read through my customer service
complaint and address it. If not you, then the appropriate individual
as I feel this issue is one that must be voiced due to its
inappropriateness.
In short, Dave Brown, your general manager of Ken Harvey's Dublin CA
Mazda told a customer to " go FLIP yourself" He went on to also state
"you're not a customer unless you FLIPing buy something."
I hope I have your attention at this point, let me tell you how this
experience played out. Tonight at approximately 1830 my husband Shawn,
visited Dublin Mazda to inquire (and hopefully purchase) a 2001 Honda
Civic for our daughter. He took a test drive with the salesperson,
Bruce Bode and during that test drive was informed that the
transmission was new and recently installed by the dealership. When
they arrived back at the dealership, my husband informed Bruce of the
Blue Book value and wanted to start negotiations at about that price
(4K). The vehicle is listed for 8K. When my husband inquired why the
price was so off the BB value, he was informed that due to the repairs
that the dealership put into the vehicle he could not go lower but
would ask the GM. Bruce came back after discussing this with the GM
and informed my husband that he could take $500 off the vehicle, but
that was the best he could do.
We understand that if the deal doesn't work for ourselves and the
dealership, then we walk away and do business another day. At this
point, my husband thanked Bruce for his time and proceeded to depart
the dealership. As my husband was walking out, he passed the desk of
the GM, introduced himself and asked why he felt that twice the BB
value was a fair price for the vehicle. At this point Dave Brown,
General Manager stated that the BB doesn't factor in with Honda's and
Toyota's because "they're so good." He then asked my husband where a
better deal could be found, to which my husband replied that the
dealership directly next door had two slightly higher end models with
lower mileage for around $6,500. Dave told my husband to take his
business there instead. At this point my husband became irritated and
called Dave out on his cavalier and rude attitude. This is where all
professional decorum was completely thrown out of the window. Dave
nonchalantly told my husband to "go FLIP himself" My husband turned
on his heel and proceeded to leave. Dave, then accompanied by two
other men followed my husband outside and began yelling to my husband
that he was arrogant for coming into "his house" and implied that he
was insulted by the price my husband asked for. My husband then got
into his vehicle and attempted to drive away, the three men including
Dave proceeded to shout at my husband and after my husband rolled down
his window and asked how the community would feel about the abuse
thrown at a customer, Dave walked over and proceeded to continue the
argument. When again asked how this was an appropriate way to treat a
customer, Dave stuck his face into the window of the vehicle and, just
inches away from my husband's face stated that you're not a customer
unless you FLIPing buy something."
Let me give you some background on us. My husband works for a Fortune
50 company where he interfaces with the largest social media companies
in the world. I am the managing director of a successful
not-for-profit arts organization in San Francisco. I don't share this
because I feel we deserve special treatment, I share this with you to
understand that my husband and I live, breathe and depend on providing
the best customer service. Our livelihoods depend on it. If I were to
ever tell a customer any of those things that Dave yelled at my
husband, I would expect to be terminated immediately. There is simply
no excuse for Dave's behavior.
My husband and I have shared this experience online, both in the form
of tweets and updates on Facebook this evening. Shortly after we began
tweeting about the ordeal, Dave called my husband and told him that he
cared about his online reputation and wanted to apologize. He stated
that he had worked a long day and had personal issues which caused him
to blow up. My husband heard him out but at this point, we don't care
how Dave feels about the situation. What I care about is how you feel
about this situation. Is this the best person you can have
representing your brand?
I sincerely hope this is shared with the appropriate individuals,
please note that I am not concerned about receiving any additional
apologies from Dave Brown.
Thank you for your time,
Susan Outlaw and Shawn O'Connor
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