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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,758 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,758 reviews

March 07, 2026

Excellent customer service. Highly professional staff throughout the dealership who really care about their customers. More

by JAMESDUDEK7
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Mar 07, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted that Dawn and our team could provide attentive and professional service for your Lincoln Navigator. Thank you for recognizing our efforts. We look forward to assisting you again. Roy Reger Service Manager 414-327-6000

March 05, 2026

Everything about my dealer experience has been outstanding. Dawn and other service advisors are very accommodating and go the extra mile to help. We also love the convenience of your drop off More

by hhmatson
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 06, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the outstanding feedback. We’re delighted Dawn and our advisors accommodated your needs and that our drop off delivery proved convenient. We appreciate the opportunity to service your Lincoln and look forward to assisting you again. Roy Reger Service Manager 414-327-6000

March 04, 2026

Staff was courteous, followed up and followed through. Nick was very knowledgeable and answered my questions. More

by tgvcconrad
Recommend Dealer
Yes
Employees Worked With
Nick Loth
Mar 04, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s encouraging to hear our team’s courtesy and attentiveness made a positive impact while servicing your Lincoln. Please let us know if we can assist with anything else. Roy Reger Service Manager 414-327-6000

March 03, 2026

I feel at home at Boucher, great job! Fast, easy, and trustworthy. Greg, Erika, and Dennis all took great care of me. Thanks! More

by PAUL.JOHNSON3
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Greg Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Gonzalez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful that you felt at home and experienced fast, easy, and trustworthy service. Greg, Erika, and Dennis are happy they could take such good care of you. Enjoy your new Lincoln Aviator and thanks for sharing your feedback! Joe England General Sales Manager 414-327-6000

March 03, 2026

I inquired about a Corsair over the weekend and drove it home by Monday evening! Marty was quick, courteous, and easy to work with. The dealership was hustling and bustling while we were there, but he kept More

by grons_k
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Keri Farner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Marty Martinez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing how smoothly Marty and the team guided you through buying your new Lincoln Corsair. We’re delighted that he kept everything moving despite the busy environment so you could drive home by Monday evening. Enjoy your Corsair and we look forward to assisting you again. Joe England General Sales Manager 414-327-6000

March 03, 2026

The car buying experience was very efficient and easy. Staff was knowledgeable and helpful. Would recommend the dealership to others. More

by Suvgrandma
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Greg Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your thoughts on purchasing your new Lincoln Nautilus. We’re pleased the process was efficient and that our team provided knowledgeable assistance. We appreciate your recommendation to others. Joe England General Sales Manager 414-327-6000

March 02, 2026

Excellent Customer Service and communication, I love working with Dawn! Dawn is so friendly and attentive, she really helped me out when I had my vehicle serviced while out of town. She went above and b More

by Mrspodoba
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Mar 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks for recognizing Dawn’s attentive approach in handling your Lincoln Nautilus service while you were away. We’re glad she could coordinate the return details with your daughter so you could fully enjoy your trip. We look forward to serving you again on your next visit. Roy Reger Service Manager 414-327-6000

February 27, 2026

Aj was very nice and helpful. Service was quick and great and pricing was great! More

by Justinwalinmke
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 27, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to hear AJ was helpful and that our service was both quick and reasonably priced. We’re glad your Hyundai received efficient care. We look forward to assisting you again soon. Roy Reger Service Manager 414-327-6000

February 25, 2026

Roberto could not have been more helpful With the long and complex repair of my car. More

by AARON PALMER
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Feb 25, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to know Roberto was so helpful during your Lincoln Nautilus repair. Thank you for the five star rating, and we look forward to assisting you again. Roy Reger Service Manager 414-327-6000

February 25, 2026

Roberto could not have been more helpful With the long and complex repair of my car. More

by AARON PALMER
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Feb 25, 2026 -

Gordie Boucher Lincoln of West Allis responded

We are glad Roberto provided such helpful support throughout the extensive repair of your Lincoln. Please let us know if there’s anything else we can assist you with. Roy Reger Service Manager 414-327-6000

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