Reason for Visit: Service
I recommend this dealer: No
My Review of Irvine BMW:
I just bought a 2007 650i, but from a non-BMW dealership due to the amazing deal they were offering. My car only has 15,000 miles on it, so needless to say it is still under full factory warranty and still under the free factory maintenance period. So now I am on the hunt for a dealership to be loyal to for service and parts on this vehicle. Living in Orange County, Ca., it is understood that BMW's are everywhere, so naturally the dealerships are expected to be very busy. Google maps told me that Irvine BMW was closest, so I have been trying to call them for the past few days to talk to a service advisor about why I should chose their dealership. I do not mean to sound entitled, but most dealerships make upwards of 70% of their profit form service alone - therefore this should not be overlooked on the customer service side of things.
Since I was repeatedly not able to get anything other than voicemail each of the 5 times I called - I began to lose faith in the dealership. If this is how they treat a potential customer, I am frightened at the though of how they would deal with an established, let alone disgruntled one. So I call one more time to let them know that I am having trouble getting through, and it dawns on me - between the impatient main receptionist, the 'too-cool-to-waste-my-time' service receptionist, and the frequent transfers to voicemail, that this place wants nothing to do with me.
Well, Irvine BMW, the feeling is mutual.
I just got off the phone with Sterling BMW, and they took plenty of time to talk to me about the service that they offer/loaner cars, etc. I was only made aware of this website because of the horrendous stories posted on the web about Irvine BMW's 'conflict resolution' methods.
Do yourself a favor, drive a few miles further for a dealership that knows the value of customer retention.
Share on Facebook
Was this review helpful to you? Yes | No