Lake Ford - Service Center

I purchased a new 2011 F-150 that listed for over $47,000. in November of 2011. This past October I noticed that a relatively minor plastic end cap was missing from the running board. I immediately $47,000. in November of 2011. This past October I noticed that a relatively minor plastic end cap was missing from the running board. I immediately went to the service department with the intention of simply buying the part as I keep my vehicles in very good condition. Because the truck had only about 20K miles on it at that time it might be covered under warranty. The service manager took pictures of the running board and e-mailed them to some unknown entity. She then told me that Ford would not replace the end cap because somebody made the decision that my truck must have suffered some impact to lose a plastic part. This decision was based on a photo that clearly shows no damage! After complaining about getting a run-around from the service department and Ford Motor Customer relations they decided they would, after all, replace the small end cap at their cost. At their direction, I made repeated trips back to the dealer to get the part installed but they kept telling me that "the wrong part came in and they would have to re-order". I even offered to install it myself with the Ford plastic pop-rivets but they said they must do it to not void the warranty. Then, after 2 months of stalling, they told me they changed their mind on the replacement and the part was no longer available, blaming the whole issue on somebody at Ford. They told me I must buy an entire running board at a cost of over $1000. just to get the plastic end cap. I then contacted the BBB as instructed in the Ford Warranty Guide but they naturally have sided with Braeger Ford's stance as Ford is a paid member of BBB. They maintain that a plastic rivet could never break! They, evidently, do not realize that plastic does break and it does fail, especially in Wisconsin weather. I love the vehicle but am extremely dis-satisfied with Braeger Ford and the Ford Motor Company for shuffling me around for over 2 months over a somewhat simple plastic part. I can't help but wonder how they would service something more critical. More