Read Reviews Richmond Ford Lincoln

Richmond Ford Lincoln

Richmond Ford Lincoln

4600 West Broad Street
Richmond, Virginia 23230


(804) 358-5521

Manufacturers: Ford, Lincoln

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  • Customer Service:

    4.9
  • Quality of Work:

    4.8
  • Friendliness:

    4.9
  • Overall Experience:

    4.9
  • Pricing:

    4.7

24-Month Rating

based on 64 reviews

4.8

4.8 out of 5

101 lifetime reviews

Richmond Ford Lincoln

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Certified: Richmond Ford Lincoln

This dealership is a DealerRater® Certified Dealer and is committed to providing quality customer service.


As a Certified Dealer, Richmond Ford Lincoln has the opportunity to contact reviewers that had unsatisfactory experiences at their dealership. Contact may be made privately, without giving out anyone's email address, through the DealerRater Message Panel with the goal to resolve any issues the reviewer experienced. Reviews will automatically post after the two week reconciliation period has ended.

About Richmond Ford Lincoln

We pride ourselves on providing the highest level of customer satisfaction before and after the sale. Ford has recognized us as a President's Award Dealership, for the past 5 years. This award exemplifies our dedication to the customer while delivering the best value possible. We believe sales gimmicks such as 'price guarantees' and 'above market trade values', mislead the consumer and do not build lasting relationships. As a result, we have become the Largest Ford Lincoln dealer in Central Virginia. Simply put, consumers want the best deal possible, not just the perception of a great deal! Thank you for considering Richmond Ford Lincoln, we hope you will visit us in person or online. It does matter where you purchase.

Our Location

Sales/Showroom

Monday: 9:00 AM - 9:00 PM

Tuesday: 9:00 AM - 9:00 PM

Wednesday: 9:00 AM - 9:00 PM

Thursday: 9:00 AM - 9:00 PM

Friday: 9:00 AM - 9:00 PM

Saturday: 9:00 AM - 6:00 PM

Sunday: 12:00 PM - 5:00 PM


Service

Monday: 7:00 AM - 9:00 PM

Tuesday: 7:00 AM - 9:00 PM

Wednesday: 7:00 AM - 9:00 PM

Thursday: 7:00 AM - 9:00 PM

Friday: 7:00 AM - 9:00 PM

Saturday: 7:00 AM - 4:00 PM

Sunday: Closed


Parts

Monday: 8:00 AM - 6:00 PM

Tuesday: 8:00 AM - 6:00 PM

Wednesday: 8:00 AM - 6:00 PM

Thursday: 8:00 AM - 6:00 PM

Friday: 8:00 AM - 6:00 PM

Saturday: 8:00 AM - 2:00 PM

Sunday: Closed


Our Amenities

2 Years Free Maintenance With New Vehicle Purchase Customer Lounge Area
Free WiFi Express Service
Personal Work Areas Free Coffee
Oil Change Rewards Free Drinks
Owner Advantage Rewards Program Instant Financing
New Owner Seminar Parts Store
After Hours Drop-Off Pet Friendly
Cable TV Shuttle Service
Children's Play Room Vending Machines

rfhaga
5/10/2013 11:12:53 AM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Phil
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    4
  • Overall Score:

    4.8

My Review Of Richmond Ford Lincoln:

We purchased our "new to us" car from Phil this week and it was a great experience. He helped us find the perfect car to meet our needs. The car was obviously well taken care of, and Richmond Ford did an excellent job getting it ready for us and helping us feel comfortable that we were buying a reliable car. We felt like we got a fair deal and are looking forward to doing business with Phil again when we need our next car!

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surenalex
4/20/2013 4:42:37 PM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Richmond Ford Lincoln:

While getting a new car is exciting, actually buying a new car is brutal. Richmond Ford and Gary Dunn have taken all the stress out of purchasing a new car. They treated us with respect and intelligence. When we picked up our car, Gary went over every inch of the car to be sure that the two of us-techno weenies that we are-understood all aspects of the new car. Wow, such knowledge and patience he has. Richmond Ford was recommended to us by a friend who bought from them last year. Now we can turn around and recommend them to others. It's a great place to buy a car. Bravo to Richmond Ford and Gary Dunn.

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kmkenney94
4/18/2013 9:07:48 PM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn and Chris ( financial manager)
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Richmond Ford Lincoln:

I love everyone that helped me out. I felt apart of the Ford/Lincoln family. I just want to say thnak you to all. Special thanks to Gary and Chris.

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ralphmedina
4/15/2013 8:45:35 AM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Jose and Victor
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Richmond Ford Lincoln:

I am a no haggle type of person and simply wanted to purchase a vehicle and leave, I went in with specific vehicle details, jose and victor accomdated my request and found what i was looking for, i purchased the vehicle at an awesome price and left. this is exactly the way i prefer to do business and they did it to a T. of course nothing is ever perfect but everything within their control was done professionally.

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cableel
4/11/2013 9:26:31 PM

Reason For Visit: Service
I Recommend This Dealer: No
Employee(s) Dealt With:
Service Rep name Mike--don't know his last name.
  • Customer Service:

    1
  • Quality of Work:

    1
  • Friendliness:

    2
  • Overall Experience:

    1
  • Pricing:

    N/A
  • Overall Score:

    1.2

My Review Of Richmond Ford Lincoln:

I traded in my 2008 ford edge in September 2013. My ford edge was purchased at Universal Ford and it was the best car ever! So sad to see it go. The 2013 color selection for ford explorers was less than exciting but I chose the dark green. The amount of cup holders and the placement of the existing ones is not ideal for a mother running small children around. I traded my edge for a 2013 explorer from richmond ford lincoln because universal did not have any colors other than black and brown. Richmond ford lincoln was not a great sales experience. The lack of expertise on the electronics of the explorer was obvious. Since my purchase of this vehicle my factory tires lose air, the electronics on the vehicle are not working properly and the key less entry has had to be replaced. The voice activation would not recognize anyone's voice commands that attempted to use my vehicle. The sensor that is supposed to detect your request to lock, unlock, open rear hatch or panic button have never worked properly. You always had to be within 20 ft of the car and maybe it would work.

i took it in for service to address these issues. After the upgrade of the electronic system, installation of a new key less entry pad in the door, the service person assigned to my car, Mike, tells me that the sensor is fine in my car, the keys unlocked, locked and the panic button all worked fine for him. It was in the spec of the vehicle. Being he is the expert, I trusted him, I was wrong.

I had to take my vehicle back to have the framing around the door where the key less entry was replaced fixed as they did a poor job putting things back together. At the time of this service request, I told Mike, how I felt there was still something wrong with the sensor that engaged the actual key to unlock, lock, panic my car. I wanted to show him, he said they would test it out but based on my last visit it was within spec, essentially dismissing me. I returned two days later to pick up my car after receiving a message that it was fixed and the key lock and unlock work just fine. I arrive at 5:30 to find not enough technical service staff on site to manage the amount of customers coming in. There was only one service tech available and he had no back up to help me, he had to help other customers before he could consider walking away from his desk, yes, that is what he told me.

I then asked the front desk woman if she could test a theory, she grabbed some keys for some other explorers that were on the lot. We went to test the panic button to see how far away they would register the request when you hit the button on the key. I then pulled my vehicle in the same spot and began hitting the panic button, it did not work!!!!! I then tried to get a ford employee to come see what I was experiencing and trying to convey to Mike. I had to beg them, ask for the GM before anyone would humor me. All I wanted was someone from this establishment to witness what I kept having troubles with. I was nice at first and then just got fed up with the lip service, oh we will tell Mike, etc. No one wanted to leave their station to just witness my experience. I explained that I had already done that and he HAD DONE NOTHING TWICE!!! Finally I was able to get the only service tech they had on site to test it in my presence and finally, confirmed, I AM NOT CRAZY!!!!

He could not make it happen either, no panic button came on within 15 feet of the car. So my theory is that Mike did not do his due diligence to inspect my car, he dismissed me when I attempted to give him a visual of my steps to see what I was experiencing. I am so dissatisfied with this service department that I would like to transfer my warranty and extended payment of the lifetime oil changes, that I purchased when I bought this vehicle to Universal Ford. In general I am dissatisfied with the entire dealership, they lack in customer service and are just there to make a buck! Once you actually purchase a vehicle they check out. I won't ever bring them my business again!
They should not get 100% positive feedback.

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BWDice21
4/1/2013 8:47:56 AM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Richmond Ford Lincoln:

We have brought car and truck from Gary and he is a very nice, and when we ask question he answer Gary is a great saleman I when we buy a car or truck there we will want Gary. And he did not try to be like the peoples at Sheehy Ford. Thank Gary Dunn

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Annette64
3/7/2013 12:28:57 PM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    N/A
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Richmond Ford Lincoln:

When I was shopping for a new car, I found an SUV on line so I went down there, that's when I met Gary Dunn. He let me test drive the SUV that I was interested in. But once I was there he showed me a Fusion AWD...I didn't even know there was such a thing! When I drove it I feel in love. The whole buying experince was "pain free" ; I have to say I have always "hated" dealing with the whole buying a car thing! You know the games the sales people and managers play? NOT SO, with Gary Dunn and Richmond Ford. They told it like it was, they listened to my needs and wants. No games. While my husband and I waited for our car to be ready to take home, we sat and watched how the staff interacted with each other and their clients. There was this couple there with a child and they had been there for a while. The owner started talking to the child and asked the child to follow him into his office and the child did. When they went in there the owner gave the child a toy car to have; the childs face was "priceless" my husband and I looked at each other and said that was impressive. They do care about customer service, it was important to Richmond Ford how the customer's experince was...no matter the age! Since I bought my car, I have taken it back for oil changes and have been very happy with the service department as well. But yesterday I was again reminded of how much "I LOVE my car"! With the snowstorm we just had. I had worked a nightshift at UVA Medical Center; when I left, the roads were covered with snow. There where downed trees and powerlines but I was determined I was going to get home. It took me 3 hours to travel 43 miles because of the trees being down. But without any hesitation my fusion brought me home safe and sound. Where others had sled off the road or couldn't make it up the steep hills...my Fusion DID! When I walked into the warm house I kissed my husband, told him how awful the roads were and "I am glad to be home" and "I LOVE MY CAR"! And I was going to send Gary Dunn an e-mail and "THANK him again"! So, YES if you are shopping for a new or used car, Go to Richmond Ford, you WILL be glad you did. No games just Good Service!

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stephjo
3/4/2013 9:35:21 PM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Richmond Ford Lincoln:

Our Experience at Richmond Ford was wonderful. A special thanks to Gary Dunn i have bought several vehicles and He is by far the best salesman I have had..He was very nice and made us feel comfortable. He is very down to earth and that is a great quality in a salesman . I would recommend him to anyone and Richmond Ford. Also the finance gentlemen was wonderful.

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RyanBergman
3/3/2013 1:54:43 PM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    4
  • Overall Score:

    4.8

My Review Of Richmond Ford Lincoln:

I went in to buy a new Ford Focus, and Gary was extremely helpful. He helped me find the exact car I was looking for, and was able to get me a great price on it without me having to haggle. It was quick and easy. The only reason I rated good instead of great on price was because I felt they came up maybe $100-$200 short on valuing my trade-in, but they found me incentives i didn't even know I was eligible for, and I got a new car at a great price. I drove from Virginia Beach to Richmond because the dealership had such great reviews, and I was not disappointed.

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adaven
2/7/2013 11:25:03 AM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Gary Dunn
  • Customer Service:

    5
  • Quality of Work:

    N/A
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    3
  • Overall Score:

    4.5

My Review Of Richmond Ford Lincoln:

The staff at Richmond Ford was very courteous and friendly. They worked tirelessly to get me in the vehicle I wanted, and addressed any my concerns in a fast fun and friendly manner.

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