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Secor Subaru

New London, CT

4.7
1,992 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,992 reviews

March 10, 2026

As a maintenance coordinator, Kaitlyn took care of everything and kept me informed. No complaints. Great job! More

by Andymeeks
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 11, 2026 -

Secor Subaru responded

Hi Andy! We're glad to hear that Kaitlyn kept you informed and satisfied. Thank you for choosing Secor Subaru! See you next time! Safe travels!

March 09, 2026

This is the fourth car we’ve bought from Secor Subaru. We are happy with the sales team and the service department. More

by Redy72
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 10, 2026 -

Secor Subaru responded

Thank you for choosing Secor Subaru again, and for sharing your feedback! We truly value your loyalty and look forward to seeing you next time. Drive safe!

March 07, 2026

Easy to deal with no issues with price and what was being described. No haggling required Everything was laid out and easy to follow More

by s
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 09, 2026 -

Secor Subaru responded

We’re so pleased the Secor Subaru team made your experience so smooth and straightforward! Thank you for choosing us!

February 22, 2026

Sales staff was pleasant,knowable, all aspects of the sale and auto were exceptional. And we would recommend this dealership. More

by jrdiorio
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Charles Hanley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 23, 2026 -

Secor Subaru responded

Hi Diorio! Thank you for your kind words! We look forward to serving you again in the future at Secor Subaru.

February 18, 2026

Outstanding service! ! Explained everything and was extremely friendly and knowledgeable and kept me informed. Service was prompt and efficient and explained clearly. A ve More

by enyaj
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 19, 2026 -

Secor Subaru responded

Thank you for sharing your positive feedback about Kyle and the team! We look forward to serving you again here at Secor Subaru!

February 12, 2026

Kaitlyn is always very friendly and kind every time I bring my car in for service! More

by Riley.lindsey.31
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 13, 2026 -

Secor Subaru responded

Thank you for the five-star rating! The team looks forward to working with you again! – Secor Subaru

February 05, 2026

I highly recommend Secor Subaru to anyone looking for a reliable, customer-focused car buying experience. I’m extremely happy with my purchase and grateful for the excellent service! More

by Manuebiz
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 07, 2026 -

Secor Subaru responded

We’re so glad to hear you had a positive experience with our team at Secor Subaru! We hope you’re loving your car. Safe travels!

January 30, 2026

Excellent dealership. Just bought my 3rd subaru from them. Treated excellent from salesman to service More

by Barbara.t.brooks
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 31, 2026 -

Secor Subaru responded

Hi Barbara, thank you for your loyalty and kind words! We're grateful for your continued support. Enjoy your Subaru! -The Secor Subaru Team

January 30, 2026

Secor knows how to treat customers and follow through . Great staff and a fantastic experience More

by Chas Hanley
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Don Culley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tayler Mortimer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Charles Hanley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 31, 2026 -

Secor Subaru responded

Hi Chas! Thank you for leaving us this five-star review and for your kind words about our service team at Secor Subaru! We'll see you next time!

January 23, 2026

Shane made the car buying experience the way it should be: pleasant, efficient, and honest. Highly recommend. More

by Bob B
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 24, 2026 -

Secor Subaru responded

Hi Bob! We love hearing that Shane made your car-buying experience so seamless! Thank you for choosing Secor Subaru and for sharing your support here. Safe travels ahead!

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