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Secor Subaru

New London, CT

4.7
1,971 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone at Secor Subaru

David Pricone

Sales Consultant
4.9
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

October 08, 2025

Outstanding experience with sales (Chap) and finance (Tina). The dealer jumped through hoops to get my car ready for a speedy delivery so I could use it for a weekend trip. Highly recommend. More
by Sprayrock

Employees Worked With

Chap sales, Tina finance

October 02, 2025

Purchase process was easy - no pressure. Looking forward to seeing how the service experience is. More
by JeffreyB

Employees Worked With

Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina Waterman 5

October 01, 2025

The whole process was smooth and stress free. Chap, my salesperson was very knowledgeable about all the features and products that Subaru offers. It was refreshing to be listened to and his knowl More
by Lisamary

Employees Worked With

Chap

Dealership Inventory (59 Vehicles)

new 2024 Subaru Forester car, priced at $30,005
2024 Subaru Forester
new
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
used 2023 Subaru Crosstrek car, priced at $26,998
2023 Subaru Crosstrek
used
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2025 Subaru Ascent car, priced at $48,631
2025 Subaru Ascent
new
Autumn Green Metallic exterior
Automatic
All-wheel Drive
used 2023 Subaru Forester car, priced at $30,498
2023 Subaru Forester
used
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
new 2025 Subaru Crosstrek car, priced at $34,284
2025 Subaru Crosstrek
new
Crystal Black Silica exterior
Automatic
All-wheel Drive
used 2017 Honda Pilot car, priced at $17,998
2017 Honda Pilot
used
N/A exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320