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Secor Subaru

New London, CT

4.7
1,954 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Anastacia Rebell at Secor Subaru

Anastacia Rebell

Service Advisor
4.8
This rating includes all reviews, with more weight given to recent reviews.
Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Nutt at Secor Subaru

Rebecca Nutt

Service Reception
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

May 20, 2025

Secor Subaru in New London, CT is extraordinary. My 2024 Crosstrek had a flat on my trip to New London, and Subaru Roadside Assistance towed my car in to Secor Subaru. Service Mgr Shawn brought a re More
by bwolder

Employees Worked With

Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.

May 14, 2025

Sales and service are knowledgeable, courteous and focus on customer service. Will resolve requests and problems in a time sensitive manner. Our family has purchased cars here for 30+ years and always had More
by Dseibert7

Employees Worked With

Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.

May 12, 2025

This was by far the BEST experience I have ever had purchasing a new vehicle. Dave the salesman was very knowledgeable and very helpful. Being 60 years old I have purchased a few vehicles and this was More
by kschroeder247

Employees Worked With

David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : I can not remember the lady in the back room, the finance lady was very knowledgeable, helpful and a joy to work with.

Dealership Inventory (64 Vehicles)

used 2019 Subaru Crosstrek car, priced at $19,998
2019 Subaru Crosstrek
used
Crystal White Pearl exterior
Automatic
All-wheel Drive
new 2025 Subaru Forester car, priced at $37,448
2025 Subaru Forester
new
Geyser Blue exterior
Automatic
All-wheel Drive
used 2020 Subaru Ascent car, priced at $20,298
2020 Subaru Ascent
used
Crystal White Pearl exterior
Automatic
All-wheel Drive
new 2025 Subaru Crosstrek car, priced at $32,833
2025 Subaru Crosstrek
new
Red Pearl exterior
Automatic
All-wheel Drive
used 2021 Subaru Forester car, priced at $21,998
2021 Subaru Forester
used
Crystal Black Silica exterior
Automatic
All-wheel Drive
used 2020 Subaru Ascent car, priced at $20,798
2020 Subaru Ascent
used
Crystal White Pearl exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320