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Secor Subaru

New London, CT

4.7
1,981 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
David Pricone at Secor Subaru

David Pricone

Sales Consultant
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

January 16, 2026

Excellent, and good customer service they were all great. And they clean my car great More
by I Perullero

Employees Worked With

Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dan Mirles

January 13, 2026

Excellent service! One of the best overall experiences I've had with a service visit to a dealership. More
by Mike D

Employees Worked With

Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.

January 11, 2026

I made an appointment and was received right away. They had some minor issues with a vehicle in front of me so the 1.5 hr estimate took 2.5 hr to complete the service. It wasn't much of an inconvenien More
by mikey1music

Employees Worked With

Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (95 Vehicles)

used 2021 Subaru Forester car, priced at $18,495
2021 Subaru Forester
used
Crystal White Pearl exterior
Automatic
All-wheel Drive
used 2021 Mazda CX-30 car, priced at $20,998
2021 Mazda CX-30
used
Deep Crystal Blue Mica exterior
Automatic
All-wheel Drive
used 2022 Hyundai Tucson car, priced at $20,798
2022 Hyundai Tucson
used
Phantom Black exterior
Automatic
All-wheel Drive
new 2026 Subaru Outback car, priced at $49,445
2026 Subaru Outback
new
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
used 2023 Subaru Crosstrek car, priced at $26,798
2023 Subaru Crosstrek
used
Horizon Blue Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Forester car, priced at $35,675
2026 Subaru Forester
new
Ice Silver Metallic exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320