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Secor Subaru

New London, CT

4.7
1,973 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone at Secor Subaru

David Pricone

Sales Consultant
4.9
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

November 15, 2025

It was the easiest, pain-free car buying experience I’ve ever had. Shane, Dave and Tina were superstars! More
by MVANASE

Employees Worked With

Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 02, 2025

Easy to work with. The search for a new vehicle was made pleasant. The car buying process was relaxing and not rushed. More
by Steveandden

Employees Worked With

Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.

October 08, 2025

Outstanding experience with sales (Chap) and finance (Tina). The dealer jumped through hoops to get my car ready for a speedy delivery so I could use it for a weekend trip. Highly recommend. More
by Sprayrock

Employees Worked With

Chap sales, Tina finance

Dealership Inventory (63 Vehicles)

used 2023 Subaru Crosstrek car, priced at $26,798
2023 Subaru Crosstrek
used
Crystal White Pearl exterior
Automatic
All-wheel Drive
used 2025 Toyota Camry car, priced at $29,998
2025 Toyota Camry
used
Underground exterior
Automatic
Front-wheel Drive
new 2026 Subaru Forester car, priced at $34,835
2026 Subaru Forester
new
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $29,318
2026 Subaru Crosstrek
new
Magnetite Gray Metallic/Crystal Black Silica exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $31,660
2026 Subaru Crosstrek
new
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $38,403
2026 Subaru Crosstrek
new
Geyser Blue exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320