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Secor Subaru

New London, CT

4.7
1,975 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone at Secor Subaru

David Pricone

Sales Consultant
4.9
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

December 04, 2025

I had an excellent experience at this dealership. My salesperson David knowledgeable and patient, answered all my questions, and never pressured me. The pricing was transparent, and the car was exact More
by Dhakalmanoj99

Employees Worked With

David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 28, 2025

Every aspect of dealing with the fine people at Secor has been excellent - attentive, personable, thoughtful, flexible, fair. Thank you, Secor! More
by WMPURV

Employees Worked With

Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 15, 2025

It was the easiest, pain-free car buying experience I’ve ever had. Shane, Dave and Tina were superstars! More
by MVANASE

Employees Worked With

Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (69 Vehicles)

new 2026 Subaru Forester car, priced at $41,014
2026 Subaru Forester
new
Geyser Blue exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $30,868
2026 Subaru Crosstrek
new
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Solterra car, priced at $39,945
2026 Subaru Solterra
new
Smoked Carbon exterior
Automatic
All-wheel Drive
new 2024 Subaru Forester car, priced at $30,005
2024 Subaru Forester
new
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $29,249
2026 Subaru Crosstrek
new
Alpine Green exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $28,532
2026 Subaru Crosstrek
new
Magnetite Gray Metallic/Crystal Black Silica exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320