My husband and I were the last customers in the dealership this past Saturday (4/1/17, no, this is not an April fools). We tried out the 2013 Honda Insight that is advertised online for $9796. We knew this was a good price, especially with the car having only $46k miles. Test drove, went in to talk with the dealer about numbers,etc. My husband asked 'what type of payments are we looking at'. Our sales guy said he'd have to fill out a basic credit ap to get my husband's score. My husband knew his score, he checked this morning. Told the sales guy, we were told this is what had to happen to get a ball park on payments. After about ten minutes or so (during which we decided we would buy the car) the sales guy came back. He proceeded to walk us through everything they had done to the car to get it ready. He reminded us how wonderful the car was. Then he finally got down to business... a bill of sale. Down in the lower left corner, the certification fee of $895, and a fee for all the work they'd done on the car, which was also $895. He explained that when we looked at the ad online and it said that accessories weren't included in the price, this was what it referred to. Suddenly the car cost almost $1800 more than the advertised price. I pulled out my phone and read the ad and its pricing disclaimer three times, before handing it to him and asking him to show me where it said there would be extra costs. He could not, after about five to seven minutes of clicking through screens on my phone. Here's the disclaimer: Vehicle pricing includes all offers and incentives. Tax Title and Tags not included in vehicle prices shown and must be paid by the purchaser. Nothing about accessories that may cost more. The salesman said, hey, it's a car dealer, this is the start of the negotiation process. The Sales Manager came over and asked 'what can we do to sell you this car today?' I explained that we would not be paying either of those add on fees as that is a bait and switch tactic, and named a price that we would pay for the car. He asked, 'if I get rid of these fees and sell you the car for xxx, do we have a deal'? We agreed that we did, and we felt a LITTLE better about the situation. However, the dealership apparently owned the car for exactly $9796 and couldn't go a penny lower (so much for it being a dealership and the start of the negotiation process). We walked out. Incredibly frustrated by the tactics used here. We really liked our sales guy, and I would have felt really great about the place had they not practiced such pricing tactics. The sales man admitted that he can't find the language he referenced on the site, but can find it in a print ad. Typical car sale experience.