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Sunrise Ford
Fort Pierce, FL
1,762 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,762 reviews
Verified Customer
November 02, 2025
I appreciate that the service team at Sunrise Ford does an excellent job every time. an excellent job every time. More
by DONNAMARIE1328
November 01, 2025
Service was fine, everything completed as requested. It is always good to have work completed ny a place you trust It is always good to have work completed ny a place you trust More
by LOISLYNN2013
Employees Worked With
November 01, 2025
They originally did not come correct with the details of my maintenance work with them so that made me a little more than skeptical of their quality of service but after sorting it out they redeemed themsel my maintenance work with them so that made me a little more than skeptical of their quality of service but after sorting it out they redeemed themselves and did a great job. More
by adalideun
October 31, 2025
Every time they fixed one part under warranty, they broke another part or left loose parts in the original repair. I had to come Warranty fraud? I had to come back multiple times and they still have not fixe another part or left loose parts in the original repair. I had to come Warranty fraud? I had to come back multiple times and they still have not fixed the last 2 parts they broke. Google review goes next. More
by Mcaban
October 31, 2025
Courteous and professional. Actually got to talk to the mechanic. Finished the job way ahead of time. No problems with the repairs. Actually got to talk to the mechanic. Finished the job way ahead of time. No problems with the repairs. More
by Buddy
October 30, 2025
Thank guys for this opportunity i really appreciate that and i hope everybody has good day and i hope everybody has good day More
by AYOUBCHAFIKI47
October 30, 2025
Clear and concise communication. Friendly and attentive staff Also they have a great waiting room with an awesome coffee machine Friendly and attentive staff Also they have a great waiting room with an awesome coffee machine More
by jsteeb.tt
