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University Ford

University Ford

601 Willard Street
Durham, North Carolina 27701


(800) 642-5096

University Ford
Manufacturer: Ford

Write a ReviewWrite a Review

  • Customer Service:

    3.5
  • Quality of Work:

    N/A
  • Friendliness:

    3.5
  • Overall Experience:

    3.5
  • Pricing:

    3.0

24-Month Rating

based on 2 reviews

3.4

3.4 out of 5

2 lifetime reviews

University Ford

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drpatazi
11/8/2012 8:20:15 AM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Blake Woodlief
  • Customer Service:

    5
  • Quality of Work:

    N/A
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of University Ford:

My last few dealership-related experiences have been bad ones, but not here... My experience at University Ford was the first great car buying experience that I have had in nearly a decade. Not only did Blake get me a great price on the vehicle that I wanted, but he also treated me with courtesy and respect (something that has become tough to find consistently at a dealership). Blake (and all of the other staff that I encountered) seemed to really care about me being happy with my purchase. His concern didn't stop when I signed the papers either. It continued up until I left the dealership. It was a great experience! Hopefully any service trips will be just as good, but I would absolutely recommend giving University Ford a shot if you are shopping for a new car in The Triangle.

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chefi84
7/30/2011 5:07:49 AM

Reason For Visit: Sales (Used)
I Recommend This Dealer: No
Employee(s) Dealt With:
Used Sales Staff
  • Customer Service:

    2
  • Quality of Work:

    N/A
  • Friendliness:

    2
  • Overall Experience:

    2
  • Pricing:

    1
  • Overall Score:

    1.8

My Review Of University Ford:

When I arrived to discuss a vehicle that I was interested in, it was suddenly raised 1,000 over posted asking price, which was higher than comparable CPO vehicles in the area. This was posted as a non- CPO vehicle. I was ready to purchase the vehicle cash using Edmund’s TMV Dealer Retail but instead I was placed in the old-fashioned price dealing game between the sales person and the manager. Never saw the manager's face thorough my interaction with them. It seems they are focusing on uneducated clients with trade-in's looking to finance in order to manipulate the deal to maximize their profit. In this internet age, this approach is not only old-school but a waste of time for both the dealer and educated clients. I purchased a real CPO vehicle for 2,800 less than this dealer’s “final” price.

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