I flew from Kansas City, MO to CO to buy my Subaru XV because Morgan Steinbeck was very helpful, and was willing to work with me in the selection of the perfect vehicle. When I arrived, the XV was washed and has a full tank. Morgan patiently explained to me how various systems work, and even helped me pair my iPhone with the Bluetooth system of the car. I brought along an old shifter knob from my old Subaru to install on the XV. Master technician Victor Turner went out of his way to help me. It was his day off, and he took time to help me machined down the shifter for a better fit. I am extremely impressed by his attention to details and his dedication. Valley is very lucky to have folks such as Morgan and Victor on their team. I am sure I can find the same car elsewhere, but I will not be able to find the level of service that Morgan and Victor provided.

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It all started out not so good but turned into a great experience. The GM of this store personally called me to make the matter right and turned a bad experience into a very good one. we bought a used vehicle and traded ours in. Overall I am very happy with how the GM handled the situation from beginning to the end.

To sum it up - these guys are willing to make it right in case anything may not go your way.

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So far so good. We were looking for a Subaru Crosstrek, and found one their website listed at invoice price, below MSRP, when no other Subaru dealer in the area would even think about budging on the sticker price. The Salesperson I dealt with over the phone initially thought this advertised price was a mistake, but confirmed that the price would indeed be honored. We bought it over the phone. On delivery day, we were greeted warmly, and our Salesman, Israel was nothing but professional, courteous and patient, answering all our questions,is very well informed and seems like a nice guy. If he was my neighbor I'd still want to do business with him, and hang out afterward! During the financing part he took extra time to make sure we fully understood the terms and presented us with several financing options. We never felt pressured at all.Even the Financing part with Adam was painless. I was initially concerned about dealing with Valley after reading some of the online reviews, but I think they are making an honest effort to repair some of the damage that might have been done in the past, by different management,and from our experience, they are doing the right thing. We'll see about the Service department when we need it.
Most people probably rate the car buying experience about as much fun as going to the dentist, but I think that you get treated with the same respect as you give. Act like a jerk if you want, but don't expect anything but the same attitude back.

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I have been to this dealer 4+ times, the first one was great, but since then I have been disappointed. They do not seem to care about helping with appointments or following through with promises made.
Even more upsetting, I recommended this dealer to my daughter and husband, and they were treated very rudely at the service desk both times. The apparent manager was within hearing and vision, and did nothing about this.

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My first visit to Valley Subaru was merely to scope the salesteam and inventory. I show interest but never commit to buying since I know their initial offers will be terrible. I was correct as the first salesman tried strongarming me into an immediate buy of a car they didnt even have on the lot. They wanted to charge me an extra grand to transport the car I wanted. Later the sales guys called me everyday bugging me about it. I finally ignored him and was recomended to work with Morgan Steinbeck. She was an absolute pleasure to work with. She gets excited about the buy and isn't pushy. She makes every effort to negotiate fair prices. She helped me purchase/order my 2013 WRX STI at invoice price. Tom King, the manager assisted Morgan in getting these prices. He's a great guy, down to earth and isn't trying to push anything on you. I can't say that for the rest of the salesmen there, but you know what you are getting into when you walk on a car lot. They stand outside and hawk you to death.

Thumbs up for Morgan, I'd recommend her to anyone!

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Friendly, helpful staff. No pressure, no "sale pitches", i.e.,buy now or lose a good deal. Pricing upfront and fair. Offered a .90% financing, which we took. I purchased my prior Subaru here in 2009 and have had it serviced here ever since. I have never been "sold" any extra work. All work has been completed perfectly. Roger Harris, Service Agent is outstanding. He makes sure everything is done correctly and to your satisfaction. I am sorry not everyone has had the same experience, and a bit surprised, as over two days of driving cars and getting information we never saw anything except helpful friendly staff.

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It was extremely easy for me an older woman to do business with valley subaru, and I totally appreciated the honesty and transparency of the sales person, her name is Morgan who helped me. I look forward to going to this dealership in the future and I was treated badly at the ford dealer in town and after a lifetime of driving fords I switched to subaru. continue to treat women with respect and honesty.

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few days ago,visited this Subaru dealer of Longmont Co, to see advertised used car, which was in good deal. I called them, they said its available and went within 3 hours. but they said its just sold, which I did not believe. It was their policy to bring people in. And one of the sales person (seems phone operator in the front desk) 30 years old man tried to sell me another car forcefully which I did not like .But he did not allow me to go out without buying this car. His argued for half an hour with me. This guy was so disgusting. He says "we have spend time on you,so you have to buy". Please do not go in this dealer, anybody who wants to go this dealer should think 5 times. Because customer service is Zero.After all they dont have many choices of cars too.

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I bought a used 2009 Forester from Longmont Valley two weeks ago and also bought a roof rack. They sold me an opened box without an invoice and with missing parts. It took them two weeks for the part to arrive and then they failed to mail it to me because I live in Boulder. They made up for this mistake after I complained by sending a driver to my house with the part that was just sitting at their office. They never called to let me know they had even sent it and that it had been returned. I would not be writing this if it ended their. I also realized they sold me the wrong clamps for my ski rack. Now I must buy new clamps at the Boulder Dealership. I recommend staying as far away from this dealership as possible. I am very unsatisfied.

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Overpriced! Fees for servicing a vehicle are well above other dealerships and mechanics in the area. If one checks around they will find that fees at this location are as much as 50% higher than other certified mechanics.

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