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Chad Formico
Chad Formico at Heiser Ford Lincoln

Chad Formico

General Manager

Heiser Ford Lincoln

1700 W Silver Spring Dr
Glendale, WI 53209

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4.5
22 Reviews
4.5

22 Reviews

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22 Reviews of Chad Formico

November 06, 2025

Dealership Rating
Employee Rating

My experience with the other Lincoln dealership wasn't even fair. Hieser is top notch! The communication and service was 10+ More

by pattiagnello
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: David Quick, Tony Perkins, Keli Gastrow, Ellianna Haliga, Gary Smith, Philip Stam, Craig Knabe, Bryce Harlow

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October 19, 2025

Dealership Rating
Employee Rating

Everyone I communicated with at Heiser gave great customer service. They made sure all my concerns were resolved. More

by bsirm675
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: “Hutch” Hutchinson, Bassim Farhoud

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Oct 19, 2025

Heiser Ford Lincoln responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 14, 2025

Dealership Rating
Employee Rating

My buying experience was very quick and easy. Highly recommend. Everyone was very nice. JT went over my vehicle with me and was very informative. More

by gina.marchese
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jhyaire Tatum, Bassim Farhoud

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Oct 14, 2025

Heiser Ford Lincoln responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 04, 2025

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Employee Rating

Everyone did a great job. We worked as a team and worked expeditiously to accomplish the goals to complete the purchase of my vehicle. More

by cynthiafiannie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jhyaire Tatum, Brian Crandall, Devin Spielman, Bruce Denson , Everyone working with me was great

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Aug 04, 2025

Heiser Ford Lincoln responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 18, 2025

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Employee Rating

Extremely helpful, went above and beyond to get me into my dream car. Will be using them for future purchases! More

by xolainie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud , Edwin Gutierrez, Justin Lee

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May 18, 2025

Heiser Ford Lincoln responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 08, 2025

Dealership Rating
Employee Rating

Everyone at the dealership were very nice. All my questions were answered promptly and since I purchased the car online they were very patient with me. My salesman was very helpful and even dr More

by jkushava
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Peyton Formico , Kreyshia White

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Apr 08, 2025

Heiser Ford Lincoln responded

Dear Valued Customer, We are so glad you had a pleasant experience at Heiser Ford! We want to thank you for choosing to do business with us despite your home being 200+ miles away. Congratulations on your new Mustang convertible!

April 01, 2025

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Employee Rating

I have a good overall experience, my sales person was attentive and really responsive in all ways. More

by andrewmbrown648
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud , Zak Krushas

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Apr 01, 2025

Heiser Ford Lincoln responded

Dear Andrew, We are so glad you had a good overall experience at Heiser Ford. Congratulations on your new vehicle! Thank you for choosing Heiser Ford.

March 07, 2025

Dealership Rating
Employee Rating

Took my Bronco Raptor in for service and the sales team made me an offer that I could not refuse on a new Bronco Raptor. This dealership is excellent and extremely fair. More

by JON C
Recommend Dealer
Yes

Other Employees Tagged: Bob Gigl, “Hutch” Hutchinson , JP Scala

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Mar 07, 2025

Heiser Ford Lincoln responded

Thank you so much, Jon, for your excellent review! We are so glad that we had the opportunity to work with you in service and sales. We are thrilled that you found your experience with us here at Heiser Ford Lincoln to be a positive one. Enjoy your new Bronco Raptor! Please don't hesitate to reach out if you need anything else. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

February 22, 2025

Dealership Rating
Employee Rating

From start to finish, I’ve never had a better experience at a dealership. Peyton was very knowledgeable and professional, and helped answer all my questions. Even following up days later, making sure I was More

by bailey17
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud, Peyton Formico

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Feb 23, 2025

Heiser Ford Lincoln responded

Thank you so much, Bailey, for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else. Today’s your Day Chad Formico General Manager 414-247-8831 Chad.formico@heiser.com

February 13, 2025

Dealership Rating
Employee Rating

You need to CONSTANTLY stay on top of them as they aren’t proactive about providing status updates. More

by MikeK
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Alex Serak, Bassim Farhoud , Justin Lee, JohnPaul "JP" Scala

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Feb 13, 2025

Heiser Ford Lincoln responded

Dear Mike K, Thank you for your feedback. We always want our customers to feel informed and we apologize that this did not happen during your service. We would love the opportunity to discuss your experience further in an effort to better our business and employees. Unfortunately, we only have your first name. If you could please let us know the best way to contact you, we will reach out. David Lopez Service Manager david.lopez@heiser.com 414-247-8850

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