Roy Edwards
Roy Edwards at Heiser Ford Lincoln

Roy Edwards

Sales Manger

Heiser Ford Lincoln

1700 W Silver Spring Dr
Glendale, WI 53209

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4.7
6 Reviews
4.7

6 Reviews

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6 Reviews of Roy Edwards

March 07, 2026

Dealership Rating
Employee Rating

Brandon was very professional, knowledgeable, intelligent, trustworthy and helpful. Roy was very thoughtful and professional. More

by Thomas Littlefair
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon Yates

Mar 07, 2026

Heiser Ford Lincoln responded

We’re thrilled to hear Brandon and Roy provided such professional and thoughtful support during your new Ford F-150 purchase. It’s great they could share their expertise and trustworthiness. Enjoy every moment behind the wheel! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 27, 2026

Dealership Rating
Employee Rating

Very kind and easy to work with! The team helped me get the truck I wanted and a compromising price to fit my budget would highly recommend! More

by michael Z
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 27, 2026

Heiser Ford Lincoln responded

It’s wonderful to hear you found the process easy to navigate and secured your new Ford Ranger within your budget. Our team enjoyed assisting you every step of the way. Thanks for recommending us and congratulations on your new truck. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 07, 2026

Dealership Rating
Employee Rating

I wouldnt do business with them bait and switch tactics was back and fourth the whole time they aren't transparent. Payton lied to me about the ford blue advantage warranty its for used cars under 100k More

by adrianadams23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Devin Spielman, Peyton Formico

Feb 09, 2026

Heiser Ford Lincoln responded

Adrian, we're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Feb 09, 2026

adrianadams23 responded

Id rather not be lied too anymore

February 02, 2026

Dealership Rating
Employee Rating

JT has been outstanding. He was great when the bought the care. Very knowledgeable and patient with us as we debated our decision. When we brought the car back to get mats More

by bhouse2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jhyaire Tatum, Devin Spielman

Feb 02, 2026

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear JT went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

January 13, 2026

Dealership Rating
Employee Rating

it was a great experience. Roy found me a truck that matched my needs. F250 super duty, went the extra mile to get a V-plow installed and ready for the snow. Hutch was also ve More

by mymailtoyou45
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Jan 13, 2026

Heiser Ford Lincoln responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

December 25, 2025

Dealership Rating
Employee Rating

Not a class dealership for a car that is. My expectations are much higher than the attention received. Not the first luxury car I have purchased. This dealership is on the low end of that spe More

by martymyse
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Bruce Denson, Bassim Farhoud

Dec 29, 2025

Heiser Ford Lincoln responded

Dear Marty, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico at (414) 247-8831, so we can better understand what happened during your experience.

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