STAY FAR AWAY FROM ACADEMY FORD IN LAUREL!!!
I started to help my son research a car Monday, October 2, 2017. Our search began on the Internet as most searches begin today in every industry. After hours of research comparing dealerships and prices, we found Academy Ford in Laurel. They had the exact car my son was interested in, a new 2017 Ford Focus SEL Black exterior, Black interior with an advertised price that was within his budget, $13,361.00. Erron from Internet sales called within seconds of filling out the online form.
My son spoke to Erron and asked specifically what the price of the car is. Erron told him the price was $13,361 as stated on the Internet. I continued to do a little more research to find out that Ford has a couple of incentives that would lower the price of the car. My son called back to ask about the incentives. He asked to talk to Erron; however, he was gone for the day. My son was now talking to Jacklyn in Internet Sales and put her on speaker phone so I could hear what was being said. My son asked about the incentives and so told what they were. There is a $500 Military Bonus, a $500 First Responders Bonus and a $500 Student/College Grad Bonus.
The afternoon was slipping away and before we knew it, it was after 4:30pm. I called back and spoke to Jackie in Internet Sales. I questioned the incentives and bonus’ and asked again what the price of the car is to which Jackie quoted me once again $13,361.00….I then asked if they would hold the car for us until tomorrow, Tuesday, October 3 as we were coming from Baltimore County and it is an hour drive. Jackie said I would have to put a refundable $500 deposit down for them to hold the car. No problem. I gave her my credit card number to hold the car.
We arrived at Academy Ford in Laurel at 2:00pm Tuesday, October 3 as planned. The car was waiting for us right out front. The next thing we know three, not one, not two but three salespeople greet us! If this isn’t an intimation tackle maneuver I don’t know what is. I take one look at the price of the car and I know there is no way we are buying this car for the quoted price. I say something and they lead me into the offices to sit down.
I ask what is the price of the car? To which Eric, the salesman asks, “Are you active military, a first responder or a student or recent grad?” No, I am not. Then you need to add $1,500 to the price of the car you were quoted. He then asked if I was a Ford loyalty customer, to which I answered no….then you have to add $4,000 to the price of the car. So, the $13,361.00 quoted price of the car is now $18,861.00 plus taxes, tags and destination fees. I said this is NOT what we were told on the phone. Eric went to get his manager, which just happened to be one of the trio who met us outside. Malcolm Eric, who said he was the manager, started the song and dance….and I told him I spoke directly with his employees in the Internet department….and I asked what the price of the car is….and they gave me the same number as advertised on the web. It is not like I didn’t ask several times what the price of this car is. Malcolm Eric told me he instructs them to not tell the truth….so he can get people into the dealership. This is nothing more than Bait and Switch! It is deceitful and disgusting. For a dealership whose motto is “Honesty and Integrity” they fall WAY short in both. Why does car buying have to be so difficult and confusing? Because of deceitful, dishonest and deceptive dealerships like Academy Ford in Laurel, whose only goal is to use advertising designed to deceive or mislead customers deliberately. Do yourself a favor….STAY FAR FAR AWAY FROM ACADEMY FORD IN LAUREL!!