For me 'Excellent Service' is not a measure of smiles, coffee, donuts, nice car loaners, water, comfortable chairs, or wi-fi access while you wait.
For me 'Excellent Service' is when you show up, leave your car for a repair, and there is no reason for you to go back again, because they took full care of it.
Unfortunately the approach they follow is: Let's apply this Audi Repair Guide and see if it fixes it - Return the car to the customer - If that did not work, let's repeat the process. I am too busy for this to be the approach. And if you do not come back right away, then you are in trouble because then it becomes a guarantee challenge.
I felt even mistreated when I pointed out this was not right and was not willing to pay for a repair of something they did not fix right. They eventually came forward and fixed it, but the process was extremely stressful. Not a good customer service experience.
In another situation, they scratched my car. Service department manager was so upset about me pointing it out that he did not even apologize. Hey! At the end I am the one that is walking away with a damaged car, and down the road, with a car that went through the body shop. Three issues here: 1. Why did that happen? 2. Why didnt the 'service consultant' checked the car and noticed that? (their inventory clearly showed the car had not damages when going in), and 3. Why did I have to feel like it was my fault? His comment, with me nearby, to a service consultant was a dismissive "if he says it happened here, we will fix it". With the car inventory on his hands!
This is just one of multiple stories. I liked the sales people and I never had an issue under the original 'service management team' when I started working with this dealership many years ago. But lately, it is one thing or another that does not get taken care of properly. From silly things like giving me my car with the steering wheel and the inside door knobs dirty and greasy, to things not being taken care of properly.
Do I need to change brands? With so many competing brands in the area.... why not?