From the minute I walked in the door I felt like I was being sold and not in a good way. It felt almost used car salesman sleazy, and the insult to injury was the "we don't negotiate" because we are "market based" and our prices are the best. And we have a giant dealership family and move lots of cars so we know more than you do and we won't change for you. Regardless of what you believe, I'll decide if your prices are market and good enough, and if they're not good enough and you don't negotiate then that's fine I'll move on. I'm not drinking your kool-aid before we've even sit down to look at numbers.
That being said, other than the attitude regarding their prices and dealership, the sales guy was very good and knew his stuff. He wasn't pushy or sleazy in any important ways, but I don't like being sold crap. Stop selling me the dealership and pricing and sell me the car instead. In some ways I feel like 4 stars is too low, but 5 stars is too high due to pricing which I didn't find competitive and the attitude which I'll call somewhat elitist. Pride in your work is one thing, elitism is something altogether different.