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BMW of Humboldt Bay

McKinleyville, CA

4.8
127 Reviews
We get it – there are tons of places you can go to buy a car around McKinleyville. But if you’re after a BMW dealership that’s known for top-notch cars and friendly, reliable service, BMW of Humboldt Bay is your spot. Here, it’s all about the community. We’ve built a dealership that’s welcoming, easy-going, and always looking to give back. Whether you’re from Arcata, Eureka, Fortuna, Blue Lake, or Ferndale, we’re here to make you feel right at home. It all starts with giving you an unbeatable experience right here at our McKinleyville BMW dealership. We’ve got an awesome lineup of new BMW cars, a personalized financing process that’s super helpful, and a state-of-the-art service facility with factory-trained techs ready to handle all your maintenance and repairs. Our family-owned dealership at 1795 Central Ave McKinleyville, CA 95519, is a big part of the local community. We’re excited to help you find the BMW vehicle and services you need!
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1795 Central Ave

McKinleyville, CA

95519

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Showing 127 reviews

October 08, 2026

I was on a trip from Brentwood, California to Arcata and my car was showing a message fluid low for water. I took my car there. They topped it off and inspected to make sure I had no leaks before I do the 5 More

by DFIORENT10
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 07, 2026

Work was done on time Future work was identified and costs detailed Bathrooms were clean More

by DOUBLEDAD9
Recommend Dealer
Yes
Employees Worked With
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael Hall
Oct 07, 2026 -

BMW of Humboldt Bay responded

Knowing you found the work done on time and costs clearly outlined means a lot to our service team. We’re glad clean bathrooms made your visit more comfortable and look forward to supporting your BMW X3’s future maintenance. Ryann Bauman Ryann.Bauman@bmwhbay.com

October 07, 2026

Everyone was great over at BMW and very helpful in getting me into my new vehicle. Ross really worked the magic with the others to make it happen. I couldn't be happier with my new suv and the purchas More

by mimiyouravish
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ross
Oct 07, 2026 -

BMW of Humboldt Bay responded

Your note about a truly seamless purchase process highlights what we strive for in every experience. We’re delighted your used Chevrolet Traverse has found a great home. Hearing you couldn’t be happier means a lot to our team. Ryann Bauman Ryann.Bauman@bmwhbay.com

October 04, 2026

I was Promised 5 % interest on the finance amount , what i got was 6. 25% More

by bnhome2021
Service Price Transparency
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Daood
2.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Hall
2.0
This rating includes all reviews, with more weight given to recent reviews.
Jose Chiu Cabrera
4.0
This rating includes all reviews, with more weight given to recent reviews.
Kevin Rutherford
2.0
This rating includes all reviews, with more weight given to recent reviews.
Billy Baker
5.0
This rating includes all reviews, with more weight given to recent reviews.
ryann bauman
2.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 06, 2026 -

BMW of Humboldt Bay responded

We appreciate your business. We'd like to know more about your visit and where you feel we can improve in order to make your next visit a 5-star experience. If it's possible to discuss your experience in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. Thank you again for your input, and we hope to hear from you soon. Ryann Bauman Ryann.Bauman@bmwhbay.com

October 03, 2026

My husband I were very impressed Humboldt Bay BMW. They made buying our new x5 a pleasant experience. More

by dwoolz
Workmanship
Service Time
Recommend Dealer
Yes
Employees Worked With
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jose Chiu Cabrera
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sean is a 10 star salesman. The best ever.
Oct 03, 2026 -

BMW of Humboldt Bay responded

We’re glad the service on your BMW X5 was such a pleasant experience. Hearing that you were impressed by our service means a lot to our team. Ryann Bauman Ryann.Bauman@bmwhbay.com

September 27, 2026

Excellently Lee was a true professional who was attentive to all of my needs. Goodbye More

by FICARGUY77
Recommend Dealer
Yes
Employees Worked With
Lee
Sep 27, 2026 -

BMW of Humboldt Bay responded

We’re glad our service team could give your BMW X5 attentive care. Hearing you felt supported throughout the service process means a lot to us. Ryann Bauman Ryann.Bauman@bmwhbay.com

September 26, 2026

Had a great experience at this dealership. The customer service was absolutely excellent. Michael, Lee and Amelie were so personable and helpful. I wish we lived locally so this location could More

by Leah
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Lee Hawthorne
Sep 26, 2026 -

BMW of Humboldt Bay responded

Hearing that our support was outstanding is rewarding. We’re glad Michael and our service department could bring a personal touch to maintaining your BMW X3. Your comment about making us your regular service location if you lived nearby means a lot to us. Ryann Bauman Ryann.Bauman@bmwhbay.com

September 25, 2026

The service department is very helpful and service. Michael and the staff make sure I can get in for service in a timely manner, provide for a ride home or back to the dealership when I need one. And m More

by mbm.miles
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Lee Hawthorne
Sep 25, 2026 -

BMW of Humboldt Bay responded

Our service department is pleased we could schedule your BMW 540’s service promptly, arrange a ride when you needed it, and return your car sparkling clean. Knowing these conveniences and Michael’s attentiveness helped make your visits easy means a great deal to us. Ryann Bauman Ryann.Bauman@bmwhbay.com

September 25, 2026

Got me in and got me out. And their communication and hospitality doesn’t get any better. Really great people here! More

by Mradamsx3
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Daood
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jose Chiu Cabrera
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Murase
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kevin Rutherford
5.0
This rating includes all reviews, with more weight given to recent reviews.
Billy Baker
5.0
This rating includes all reviews, with more weight given to recent reviews.
ryann bauman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 25, 2026 -

BMW of Humboldt Bay responded

Knowing that you found our communication and hospitality outstanding means a lot to our service team. We’re glad we could get you in and out quickly while servicing your BMW 540. Ryann Bauman Ryann.Bauman@bmwhbay.com

September 23, 2026

I have always had a courteous staff to assist me and it has always been in a timely manner! I would recommend Bmw of Humboldt Bay to all my friends and family. More

by TKHOLDEN2
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Daood
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Hall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Murase
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kevin Rutherford
5.0
This rating includes all reviews, with more weight given to recent reviews.
ryann bauman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 23, 2026 -

BMW of Humboldt Bay responded

Knowing that our team treated you courteously and completed service promptly is rewarding. Your willingness to recommend us to friends and family means a lot to our service department. Thank you for trusting us with your BMW 328. Ryann Bauman Ryann.Bauman@bmwhbay.com

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