BMW of Myrtle Beach

★☆☆☆☆ (1 Star)Do not trust the service department at BMW of Myrtle Beach. Their extreme negligence and inconsistent vehicle inspections cost me a massive out-of-pocket expense that should have been covered of Myrtle Beach. Their extreme negligence and inconsistent vehicle inspections cost me a massive out-of-pocket expense that should have been covered under my warranty.I purchased a 2021 BMW X3 with an Ultimate Care +2 warranty and trusted this dealership with all of my maintenance. The absolute contradiction in their multi-point inspections over the last year is completely suspicious and points to either total incompetence or intentional avoidance of warranty work:May 2025: Tech measured my brakes at 7mm and said they’d need replacing on the next visit.June 2026: Over a year later, I brought it in for an oil change and brake flush. The tech claimed my brakes were suddenly at 6mm and 7mm. When I questioned how brakes magically gain or maintain thickness after a full year of driving, my service advisor, Danny, dismissed me and said he’d "never question his best service guy." Crucially, nobody mentioned my warranty was about to expire.September 2026 (Less than 3 months later): My brake service light popped on. I had to take it to Hendrick BMW Northlake, where they measured both front and rear brakes at a dangerous 3mm. Because my warranty had just expired, I was forced to pay out-of-pocket for full replacements.Brakes do not drop from 7mm to 3mm in 90 days of normal driving. Either the Myrtle Beach tech completely faked the measurements in June, or they deliberately avoided doing a covered warranty replacement until my contract ran out.When I caught the error, BMW of Chattanooga (where I bought the car) immediately stepped up and agreed to cover half the cost ($850) out of good faith. Meanwhile, BMW of Myrtle Beach took zero accountability. Danny didn’t even return my phone call, later sending a dismissive text claiming the car "was good when it left."BMW of Chattanooga took responsibility for their portion, but BMW of Myrtle Beach showed zero integrity. If you want accurate service and honest communication about your vehicle's safety, stay far away from this service department. More

Extremely disappointing experience with Myrtle Beach Automotive. I would strongly caution any out-of-state buyer before making travel arrangements based on this dealership’s paperwork or representations Automotive. I would strongly caution any out-of-state buyer before making travel arrangements based on this dealership’s paperwork or representations. I spent several days working with the dealership to purchase a 2018 Mercedes-Benz GLS550. They knew I was traveling from Massachusetts, and I made it clear that I had already purchased airline tickets and booked a hotel to travel to Myrtle Beach the following day to complete the purchase. Because I wanted to make sure the vehicle was secured before traveling, I specifically requested the paperwork to place a deposit. The dealership sent me a Buyer’s Order for the specific GLS550, along with an “Agreement to Order/Locate Vehicle WITH A NON-REFUNDABLE PARTIAL PAYMENT.” The documents identified the exact vehicle by VIN and stock number, stated the agreed sale price, referenced a $1,000 partial payment, and stated that the price and equipment had been agreed upon by both parties and were non-negotiable. I signed and returned the documents and completed the Credit Card Release Form they provided authorizing the $1,000 payment for that specific vehicle. Then, after all of that, the dealership called me and told me they had sold the GLS550 to a walk-in customer. This wasn’t a situation where I simply called and expressed interest in a car. I agreed on the vehicle and price, completed the purchase/deposit paperwork the dealership sent me, provided the requested payment authorization, and spent money on airfare and a hotel after they knew I was traveling from Massachusetts to complete the transaction. What happened afterward was even more disappointing. When I called management looking for an explanation, the manager told me, “Sorry you didn’t get it” and that I was “wasting everybody’s time,” before ending the call. That response was unbelievable considering whose time and money had actually been wasted. I understand that dealerships have multiple customers interested in vehicles. What I cannot understand is sending an out-of-state customer paperwork for a specific VIN and a $1,000 non-refundable partial payment, having the customer complete and return everything while knowing he has booked travel to pick up the vehicle, and then selling that same vehicle to someone else. Mistakes can happen. What defines a business is how it handles them. A professional dealership could have acknowledged what happened, apologized, explained how it occurred, and attempted to make things right. Instead, management told me, “Sorry you didn’t get it,” accused me of wasting their time, and ended the conversation. I have retained the Buyer’s Order, partial-payment agreement, credit-card authorization, communications, and documentation of my travel arrangements. I was genuinely excited to purchase this GLS550 and was prepared to travel to South Carolina the next day to complete the transaction. Instead, I was left without the vehicle, out the time and expenses associated with preparing for the trip, and then treated disrespectfully when I asked management for an explanation. Based on my experience, I would strongly caution anyone—especially an out-of-state buyer—against spending money on flights or hotels until you have absolute confirmation that the dealership has actually taken the vehicle off the market, even if they have already sent you deposit paperwork. Easily one of the most disappointing dealership experiences I have ever had. More