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BMW of Norwood
Norwood, MA
1,657 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
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January 01, 2026
This dealership was an absolute nightmare from start to finish. Communication was poor, timelines were meaningless, and no one seemed to take responsibility for anything. I was advised to activate insuranc finish. Communication was poor, timelines were meaningless, and no one seemed to take responsibility for anything. I was advised to activate insurance for an issue that insurance does not even cover, and then staff became frustrated with me when I had to wait for clarification. It then took two and a half weeks just to complete a diagnostic, with little to no updates unless I chased them down myself. Because of their delays, I was forced to keep a rental car far longer than expected, resulting in thousands of dollars out of pocket. I raised concerns multiple times during the process, and there was absolutely no effort to mitigate the delays or acknowledge the financial burden they caused. The quoted service timelines were completely unreliable, and customer impact was clearly not a priority. If you value transparency, accountability, or your time and money, I strongly recommend going elsewhere. This was by far the worst dealership service experience I’ve had, and I wouldn’t trust them again. More
by NadiaS
Employees Worked With
Alex Archer
December 30, 2025
Sokol Sota, the sales rep was great. Knowledgeable about the BMW X5 that I was looking at. Saved me from buying one with larger tires that slip in winter icy conditions. Educated me on t Knowledgeable about the BMW X5 that I was looking at. Saved me from buying one with larger tires that slip in winter icy conditions. Educated me on the options and found the exact car I was looking for. He made the negotiations easy. As a CPA my clients frequently ask for help buying high end automobiles and I feel comfortable referring them to BMW Norwood specifically Sokol Sota. More
by msullivan
Employees Worked With
Natasha Diaz
December 29, 2025
I had an amazing experience today in Norwood with Dan in the service department. He went above and beyond to make sure my issue was resolved with no questions asked. Other dealerships I have dealt with, the the service department. He went above and beyond to make sure my issue was resolved with no questions asked. Other dealerships I have dealt with, the service team has often been dismissive and done the bare minimum. I will request him specifically moving forward. I could not be happier! More
by Kate Goff
Employees Worked With
Daniel in Service
December 29, 2025
Very knowledgeable and helpful. Sokol Sota went above and beyond. Reaching out to me describing options and finding the car I wanted. Sokol Sota went above and beyond. Reaching out to me describing options and finding the car I wanted. More
by msullivan
Employees Worked With
Sokol Sota was great, Natasha Diaz
December 29, 2025
Roger in sales and the entire finance team from the greeting lady all the way up to finance were Amazing! Wonderful customer service! greeting lady all the way up to finance were Amazing! Wonderful customer service! More
by S
Employees Worked With
Roger La Ferrera in sales and Jake Archer in finance
December 28, 2025
I recently visited BMW Norwood dealership and the service was outstanding from start to finish. Scheduling was simple and when I arrived the staff greeted me promptly and made check in process quick and easy was outstanding from start to finish. Scheduling was simple and when I arrived the staff greeted me promptly and made check in process quick and easy. More
by athanasia.smith
Employees Worked With
Jaime , Natasha Diaz
December 27, 2025
Never had a more pleasant service in over 20 years of driving. Michelle is my service advisor and she is great. Very knowledgeable. Guys who work on my X7 are always professional and leave the interior c driving. Michelle is my service advisor and she is great. Very knowledgeable. Guys who work on my X7 are always professional and leave the interior clean, unlike another BMW dealership that will not be named. More
by YT
Employees Worked With
Michelle Bras
December 26, 2025
Great service all around and very positive purchasing experience. Gabriel Israel was very pleasant to work with and spent the time to help me choose the right vehicle that fit my needs. I also greatly ap experience. Gabriel Israel was very pleasant to work with and spent the time to help me choose the right vehicle that fit my needs. I also greatly appreciated the tech support as well prior to departing helping familiarize and setting up the personal car features. If/when I purchase another BMW, I would look to purchase from this location again. More
by stevent.lee
Employees Worked With
Gabriel Israel (primary point person), Cameron Potter (tech set up), Alex Archer, Natasha Diaz
