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Principle BMW of San Antonio
San Antonio, TX
1,405 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
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Showing 1,405 reviews
May 05, 2025
The entire purchasing process was very well conducted. My salesperson was thoroughly knowledgeable and very professional about the whole process. I enjoy purchasing a car. I have purchased cars at this de My salesperson was thoroughly knowledgeable and very professional about the whole process. I enjoy purchasing a car. I have purchased cars at this dealership before. More
by cjug08
Employees Worked With
Rob Silva, Jorge Godinez
May 02, 2025
Excellent customer service. Super friendly staff always looking to help in every way they can and make my service worthwhile. Super friendly staff always looking to help in every way they can and make my service worthwhile. More
by gabygalan
Employees Worked With
Alamd Rosario, Ryan Mararac
May 01, 2025
I try to avoid going to dealerships when looking at the newer models especially when I’m just looking with no intention of buying and sales people can be very pushy making you feel like you need to buy a v newer models especially when I’m just looking with no intention of buying and sales people can be very pushy making you feel like you need to buy a vehicle at that exact moment, but with Cayden Hall this was a whole different experience for me in a good way. To keep it short he let me see and even let me test drive the vehicle I’ve always wanted. He was not nagging or being pushy very understandable and helpful , he truly felt as family but also professional. When it’s time to buy my vehicle he’s my go to guy. More
by Lunaa
Employees Worked With
Cayden Hall
April 30, 2025
Victor Garcia was an amazing help. We were set on purchasing another vehicle elswhere but because of his profesionalsm we drove home in a BMW We were set on purchasing another vehicle elswhere but because of his profesionalsm we drove home in a BMW More
by Plugoredemptionllc@gmail.com
Employees Worked With
Victor Garcia
April 29, 2025
I am writing to express my disappointment following my experience on Friday while attempting to negotiate the purchase of a new BMW. As a loyal customer for over a decade, I have always associated BMW wit experience on Friday while attempting to negotiate the purchase of a new BMW. As a loyal customer for over a decade, I have always associated BMW with excellence — until now. The process began with my interest in a BMW X3. After discussing a $2,000 down payment, my salesperson — who was very courteous — returned with a proposed monthly payment that was shockingly high, comparable to the cost of renting an apartment. I made it immediately clear that this offer was entirely unacceptable. When asked what would be more appropriate, I explained that the payment needed to be nowhere near the figure presented. The salesperson then returned with an offer nearly half of the original — revealing that the initial proposal was not made in good faith. Even so, the revised payment remained unreasonably high. For context, in 2024, I had explored purchasing the same model, and the monthly payments were far more reasonable. In response, I pivoted my interest to a smaller model, only to be offered a payment nearly identical to that of the larger X3 — differing by only a few dollars. This felt manipulative and highly unprofessional. To add further insult, the trade-in offer for my current vehicle was shockingly low — frankly, insulting. As a woman and as a long-time BMW customer, I left the dealership feeling disrespected, demeaned, and utterly disappointed. I am not someone who can be taken advantage of, nor am I someone who will tolerate subpar equal to criminal treatment. This experience was not just distasteful; it was entirely beneath the reputation BMW claims to uphold. In fact, it felt borderline predatory. Up until this experience, I had consistently given BMW glowing reviews, especially up to 2020. Following my poor experience, the BMW sales manager Brad reached out for a follow-up call. Unfortunately, the call only served to remind me of the negative experience. I informed him that I was unavailable at the time and requested a callback at 4 PM. Although he agreed, no return call was made. More
by Candy
Employees Worked With
Brad Lilley
