BMW of Sterling

Best buying experience I've ever seen. Jose was very attentive to my requests and he does above and beyond to take care of his customers. Jose was very attentive to my requests and he does above and beyond to take care of his customers. More

Craig Callan provided me with exceptional customer service. He has a good understanding of my 2021 M5 Comp. He knows what services needs to be done to make the car the ultimate driving machine. He lis service. He has a good understanding of my 2021 M5 Comp. He knows what services needs to be done to make the car the ultimate driving machine. He listens to your concerns and puts together an action plan to get that concern resolved. He also shows respect while interacting with customers outside the parameters of business transactions. Craig is a keeper. More

Latasha service was professional. She helped me totally. I would recommend her service to all of my friends. She helped me totally. I would recommend her service to all of my friends. More

I chatted with BMW Sterling’s service advisor Craig Callan. He was very helpful and answered all my questions concerning my 2021 M5 Competition. He had my interest at heart and found the best service f Callan. He was very helpful and answered all my questions concerning my 2021 M5 Competition. He had my interest at heart and found the best service for me. The service was smooth and straightforward. My advisor was helpful. I would recommend deal direct. Overall, great service, efficient communication and a really easy way to get my M5 serviced with lots of help and support to get it done right. More

I did not have an appointment and they seemed a bit busy, but I was helped by Carlos who assured me that it would be taken care of. He was very polite and up front about any questions I had. Got me on my way but I was helped by Carlos who assured me that it would be taken care of. He was very polite and up front about any questions I had. Got me on my way as soon as possible. More

Poor service, internal departments dont communicate with each other. I was called twice for the same issue. The first time noone had a clue that the part to be replaced had not arrived and the second time each other. I was called twice for the same issue. The first time noone had a clue that the part to be replaced had not arrived and the second time i went to get the part replaced. they did not have the screws because of which the car was not ready. Pathetic service and the worst customer experience ever. More

They respond but are slow to respond and not always answering the questions you ask. answering the questions you ask. More

Recently buying another X3 from Sterling dealer has always been an amazing excellent experience with us with our salesperson always doing an excellent job with us. Can't say more & my husband & I are a always been an amazing excellent experience with us with our salesperson always doing an excellent job with us. Can't say more & my husband & I are always very satisfied. Keep up the great job Sterling BMW!!!! More

We purchased a new vehicle from this stealer last week. While the sales process was quite "smooth" (well, the salesman was doing a good sales job), things changed 180 degrees after we paid and picked up th While the sales process was quite "smooth" (well, the salesman was doing a good sales job), things changed 180 degrees after we paid and picked up the car. SHOCKING, even though people at the dealership would probably say "hey, it's a seller's market". To start with, we were told that someone would call back to schedule an appointment to apply some treatment for the Perma Plate package/Additional Bundle. No phone calls at all. It's funny to see that on the final receipt, they included a page that specified the services they owed, but then saying that the services would only be valid for 30 days from the date of issuance. Sound a typical way of "TAKE THE MONEY AND RAN AWAY ASAP". Second, I tried to call the service department and sales department multiple times: in the service department, no one picked up the phone; in the sales department, people immediately hang me up after I started to describe the situation. I am wondering how they would "greet" customers who show up and complain onsite? Call security? BTW: that one star was purely for the car itself, not for the dealership More

While having battery replaced and registered, I spent over $300 for tire rotation and balance, and alignment. Less than a month later, I had a flat tire. The wheel will not come off. BMW of Sterling has over $300 for tire rotation and balance, and alignment. Less than a month later, I had a flat tire. The wheel will not come off. BMW of Sterling has over torqued the lug nuts. Recommend torque is 88.5 ft/lbs. Torque must be over 400 ft/lbs. I weigh over 200 pounds and standing on a 2 ft breaker bar can't get the lug nuts to move. Forget talking to the Service manager Brian Latimore. I'm sure his nickname is the artful dodger. More