BMW of Sterling

Kamal, in the most positive way, is 100% nothing that you expect from a car salesperson. He is no pressure, no games, responsive, and courteous. He clearly takes pride in his work. His attention to detail an expect from a car salesperson. He is no pressure, no games, responsive, and courteous. He clearly takes pride in his work. His attention to detail and thoroughness is amazing. He test drove the vehicle before we arrived so he was familiar with it, drove it again after it was serviced- noticed an issue and had it fixed, and fully informed us about it. Though we were buying a pre-owned vehicle, he treated us as though we were buying a new top of the line vehicle. He made effort and took time to do all the little things that made this the Ultimate Car Buying Experience. While we were in the dealership, we observed him interacting with other clients, past and present, and he knew all of their names, the vehicles they had, and they all clearly enjoyed interacting with him. I cannot recommend BMW of Sterling, and specifically, Kamal more highly. More

We purchased a 2022 BMW from this dealership more than two months ago, and opted to keep the tags from our trade-in. We paid the required fees, and left with a registration for our new vehicle. Almost 2 m two months ago, and opted to keep the tags from our trade-in. We paid the required fees, and left with a registration for our new vehicle. Almost 2 months to the day, we received a letter from the state DMV saying they had been notified we cancelled the insurance on the vehicle we traded in and if we did not respond in the next ten days our licenses would be suspended. I contacted the DMV and discovered the vehicle we traded was still registered to us, and the new registration had not processed. We contacted the dealership right away and were met with transfers to voice mail with no returned calls. We spoke with our salesperson and never received a response back. We even drove to the dealership to get this resolved and were told no one will be there until the following Tuesday that is able to enter DMV data. We were given a 30-day temp tag, and assured we would be called and this would be fixed. We received no call or follow up communication and when I sent a text to the Assistant Manager I spoke with in person and he asked me what my VIN number was, then later said he found our file! Later that evening, I called the Finance Manager on his cell phone and he assured me that he would have it fixed and we would be contacted by 10:00 a.m. the following day confirming that. We received no call or communication stating this was accomplished. I had to contact the DMV to verify this was finally completed. Throughout all this, the lack of concern or desire to correct this from the dealership was appalling. We paid a $995 Dealer fee to cover processing and had we not contacted them 2 months after the sale, they would not have even realized this had not been completed. Why charge a dealer fee when clearly you are unable to process sale paperwork in a timely manner, greatly inconveniencing customers. Not mention the legal implications where we stopped by law enforcement without valid registration. More

Great experience when I purchased vehicle, in August of 2021. As they let me take home my new vehicle home the same day, they needed additional paperwork for my Trade-In, I was happy to drive an hour ba 2021. As they let me take home my new vehicle home the same day, they needed additional paperwork for my Trade-In, I was happy to drive an hour back the next day. About a month later, it seems they lost that paperwork; which they overnighted, I filled out, then overnighted back. No issues. Yet. A month or 2 later, I realized the GAP coverage I purchased is cheaper through my insurance. It took me a few times to get a hold of someone in Finance, but when I did he sent me the paperwork, I filled it out, sent it back. Was told 4-6 weeks to complete and the funds I believe would go toward my Auto Loan – no worries. Well, here we are in June, and I haven’t been able to get anyone on the phone, a call back, an e-mail response relating to my GAP refund. I even told them if they dropped the ball and forgot, let’s just start the process over. Nothing. It’s been ~6 months of avoiding me. Whether it goes toward my loan or a check to me, it should be around $1400 so it’s not like I’m making a big deal for $50. Sad that I went out of my way twice to be responsive when they needed something from me, but, when I need somet thing from them, silent treatment. Lazy and poor customer service for someone who went out of their way to buy an expensive vehicle an hour away. Wish me luck. More

Very good communication experience with the sales manager Vance Doughty. I traded in my 20's BMW for a 22's BMW Vance Doughty. I traded in my 20's BMW for a 22's BMW More

Did what they said they would. Great service and we felt like we got a good deal. Efficient process for the sale. Great service and we felt like we got a good deal. Efficient process for the sale. More

Jose Zapada was an exceptional car salesmen. I drove 5 hours and he came in on his day off, which was also his birthday! He went above and beyond to help us purchase the perfect car! I drove 5 hours and he came in on his day off, which was also his birthday! He went above and beyond to help us purchase the perfect car! More

I understand why this is a top rated dealer. Vance was a pleasure to work with ins Sales as well Justin in Finance. I was in and out the door with my new dream car in under 2hrs. Vance was a pleasure to work with ins Sales as well Justin in Finance. I was in and out the door with my new dream car in under 2hrs. More

Pleased with my service appointment, i did not have to wait long. Carlos who was taking care of is excellent at what he does and i greatly appreciate that. I do recommend this store to anyone. wait long. Carlos who was taking care of is excellent at what he does and i greatly appreciate that. I do recommend this store to anyone. More

A returning customer and as always a very good experience! Carlos is always a pleasure to work with as well as his co workers who step in when he is busy. Highly recommend to anyone in need of ser experience! Carlos is always a pleasure to work with as well as his co workers who step in when he is busy. Highly recommend to anyone in need of service. More

I understand cars are in high demand but the disrespect I received in this dealership was unacceptable. I went in ready to sign and drive and they put me with a sales adviser rather than a manager. This sale received in this dealership was unacceptable. I went in ready to sign and drive and they put me with a sales adviser rather than a manager. This sales advisor’s eyes never left his phone, his texting was clearly more important to him than making this sale. Even on the test drive he was just on his phone looking up once in a while to just give me direction of where to go. When we sat down to make a deal he ran up some numbers got back on his phone and when I tried to negotiate a bit he just said “I don’t want to waste your time we are too far from each other.” The true waste of time was setting foot into their sales department. I could have achieved the same result doing absolutely nothing. More