I am avoiding names of individuals here, as I don't think
it's important. I am rating the DEALERSHIP on its methods and effectiveness. EDIT - oops - I have to pick a name before my review is accepted. Oh
it's important. I am rating the DEALERSHIP on its methods and effectiveness. EDIT - oops - I have to pick a name before my review is accepted. Oh well, I tried... but I guess the manager is responsible for his team.
I came to this dealership looking for a new car, and was excited to see that they had exactly the model I wanted in stock: new, red, automatic Miata RF. The salesperson was friendly, knowledgeable, and not too pushy. When I asked about the price, he unambiguously told me that it was "X". That was good news, a little lower than I'd expected, so I agreed to a test drive. A second salesperson had joined the conversation, equally engaging and professional, who also confirmed (when I asked, to be sure) that the price was X. I was eager to drive it.
After my test drive, I was even MORE interested in this car. I asked once again to confirm that the price was X - it was clearly confirmed. (I knew that "X" was just the top-line cost, and that customary fees and taxes would be added; this was not my first new Mazda deal.) I indicated then that I wanted to move forward with the purchase.
From this point I was transitioned to a sales manager to execute the purchase. After a short wait, he came to me with a computer printout of the cost details. There was a lot on the page, of course - but my attention was fixed on the top line of the page: "MSRP: 1.1X" Everything else flowed from there. After he went through the line items - none of which surprised or bothered me - I told him that his team had represented a top-line cost of X, not 1.1X. (Of course I'm just using relative numbers, but that was very close to the difference - an substantial increase to the top-line price.) His response was immediate: "There's no way I can come down that far for you." This was particularly frustrating, given the clarity his subordinates had presented to me. "I'm not asking you to come down in price at all! I just want you to use what was presented to me." I guess I should have been suspicious, as the brand-new car (6 miles on the odometer!) didn't have a window sticker that would have shown this information.
As politely as possible, I declined. What tactics - blatant bait-and-switch pricing. The junior people followed me a bit as I was walking out, asking me what had happened - with continued apparent sincerity - I guess as the "good cops" in the scheme. I just went on my way.
Here's the funny part: I reengaged the next day with other area dealers, and one of them (who I've reviewed separately) said they could do some homework and maybe find me the desired model. Within hours, they had - and it was the SAME car, as evidenced by the VIN! It had earlier been marked as sold, but then, the deal somehow fell through... I can imagine that someone was similarly dismayed at some later point in the dealings by some unpleasant surprise. So I made the longer trip to the other dealer, and finished the purchase in under an hour. They actually came down to closer to "X" for me - which was great. But in retrospect, I probably would have paid the Cardinale Way Peoria people their 1.1X... if, instead, they had been honest up front.
AVOID this dealer - too many games. Looking at the other reviews, it's clear that I'm not the only one who has drawn this conclusion.