On 3/11/04 I visited the Chuck Olson Chevrolet in Seattle as
a result of a deceptive advertising placed in Seattle Times
and the information provided by their sales staff.
A week before, I called this dealer based on an add placed
in Seattle Times for a 2001 GMC Yukon XL for $18,900 (I
still have the copy). The salesman I talked to was Paul.
He answered me all the possible questions I asked about the
car, confirmed the price and said it is leather interior,
dark grey metallic.
On 3/10/04 I called again this dealer, I asked if the car is
still available and confirmed the price. My mistake is that
I forgot to take the name of the person again.
I made arrangements for baby sitting, took time off work,
called my wife to come from Issaquah where we live, all this
driving in Seattle at the peak hour, only to find out, after
seeing the car that the price listed is not the correct one
and that the price is actually 10k higher. This is mockery
at its worst and it doesn’t fit well with any business.
Other businesses, even smaller than this dealer, in similar
situations, and if a genuine mistake was made, accept a
short term loss vs. long term benefit. If Seattle Times
made a mistake, then they should pay for their mistakes. In
this case, the dealer should notify the buyers right away
about a typo mistake. A week is plenty of time to notice
this, especially with the number of inquiries this type of
error would generate.
I was hoping the manager, Mr. Olson would understand the
situation and honor what the dealer was advertising. I
talked to him on the phone on 3/11/04 but he did not want to
honor the advertised price. He prefers to continue
misleading buyers to the dealership with phony lures.
The description of the car was made by a specialist in the
field who understand the relationship between price and the
car they describe. The accurate description and price
advertised was confirmed twice by two different sales people
a week apart.
Under the circumstances, the explanation provided by the
manager does not "hold water". He is saying that a
different GMC Yukon, same year, of lesser value was sold for that price. How could 2 cars, from the same year vary by $10,000?
The salesmen searched for the car in both situations based
on the price. Somebody in the field, from a Chevrolet
dealer, selling Chevrolet cars for a living can not make a
$10,000 error on the price, repeated twice, by 2 salesmen, a
It is the worst experience I had with a dealer in my life.
On top of this, the manager did not honor the advertised
price. The fact that 2 salesmen and the manager where
involved made me believe that this deceptive advertising was
made on purpose with the training from the top. At least
all the evidence and circumstances lead to that conclusion.
My phone number during the day is