After having a horrible experience with a competitive dealership when it came to the "real" price versus what they lure you in on over the internet, I had the exact opposite experience at Dulles CJDR. Their website explicitly calls out "No Fake Rebates" and that's what they honored. The internet sales price consisted of all applicable, non-qualifying rebates, as well as dealer-based financing. Fair enough. I didn't qualify for any of the additional rebates like recent college grad, retired military, NAR member or employee, competitive/loyalty, etc. and the internet price didn't include them. Even w/o the other qualifying rebates, they still had the most competitive price in the area on the truck I wanted. Imo was our sales guy and was very patient as we took a couple test drives. He didn't try to pressure us when we said we had to think about what we really wanted. The low pressure sale is exactly what made me and my wife want to give them our business. When I went back to purchase, Imo was out, but the sales mgr, David Black, stepped in to help out and gave me the price I was expecting. During the finance phase, Mack does what all finance mgrs are tasked with doing--upselling. However, I was very clear out of the gate that I only wanted the truck with no extended warranty, service, coating, etc. He figured out quickly that I was just there for the truck and got me out the door quickly and politely. Overall, a very good experience. In today's commodity car shopping world, you have to a) have the inventory, b) have a no-pressure sales process, c) have the best prices on the internet AND honor them, and d) focus on volume. For every 1 customer you try to mess with around pricing and actually get away with it, you'll have 4 more that realize you're playing tricks and will take their business elsewhere. Not to mention, post their experience here. Luckily, for me and for Dulles CJDR, it was 5 stars all around.