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Ed Morse Cadillac Tampa
Tampa, FL
2,115 Reviews
Ed Morse has been selling and leasing for less while providing excellent customer service for over 70 years. A Tampa new & used car dealership. Auto repair services for your vehicle! Check our website for valuable coupons http://edmorsecadillactampaservice.com/
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:30 AM - 8:00 PM
Tuesday 8:30 AM - 8:00 PM
Wednesday 8:30 AM - 8:00 PM
Thursday 8:30 AM - 8:00 PM
Friday 8:30 AM - 6:00 PM
Saturday 8:30 AM - 6:00 PM
Sunday 12:00 PM - 5:00 PM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
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Showing 2,115 reviews
October 06, 2025
Ivan was very helpful, he took great care of me explaining options and took incredible care of me. explaining options and took incredible care of me. More
by kylerudolph82
October 06, 2025
My partner and I had a very good experience working with Ivan. He was kind, comfortable, approachable, and knowledgeable. He answered all of our various questions about the CT-4 and CT-5. When it came t Ivan. He was kind, comfortable, approachable, and knowledgeable. He answered all of our various questions about the CT-4 and CT-5. When it came to purchasing the car, he worked digiligently to get all the papers ready ahead of time and expidite the process as well since we had been there for over 4 hours and had to leave soon. He kept us up to date with the status of both our cars as they were being serviced and welcomed us into the Cadillac family at the end which felt awesome. Superb experience More
by Jhard27
Employees Worked With
Other Employees :
Camilla, our finance rep was also very very helpful and kind with us
October 03, 2025
Ivan was amazing. He was patient and was able to help us with the purchase of our lease. Very personable and great customer service. He was patient and was able to help us with the purchase of our lease. Very personable and great customer service. More
by shakscott
October 01, 2025
Jacklyn has been our Go To Auto Sales Guru for the past 4 years. She is AMAZING! We're on our 4th vehicle with her and actually getting ready to buy 2 more vehicles off of her in the next few months. HIGHL years. She is AMAZING! We're on our 4th vehicle with her and actually getting ready to buy 2 more vehicles off of her in the next few months. HIGHLY recommend Jacklyn for your next trade-in or purchase. Jacklyn sets the bar so high we just can't buy from anyone else. Sometimes we can't find what we want on her lot, but she's so good we actually wait till something comes up. She excels at selling nationwide, as well. We've had to move a lot and only trust Jacklyn to helps us buy and sell during our moves. All our best Jacklyn! See You Soon! ~Matt & Elisha :) More
by Elisha
Employees Worked With
Jacklyn Bashaw
October 01, 2025
Disclaimer: We are not accusing Ed Morse Cadillac or its employees of fraud. However, based on the inconsistencies and conflicting information we encountered during our service experience, we believe there employees of fraud. However, based on the inconsistencies and conflicting information we encountered during our service experience, we believe there may be cause for concern and wish to share our story in the interest of protecting other consumers. About a month ago, we brought our Cadillac Escalade to Ed Morse Cadillac (Tampa, FL) for a routine oil change. Upon arrival, we were informed that our vehicle was subject to an engine recall test. Later that same day, we received a call stating that our engine had “failed” the recall test and that a new engine would need to be ordered under warranty. We were initially told the process would take a few weeks, but that timeline later extended to three months. Given this vehicle is our primary family car (with three child car seats), we requested a comparable rental vehicle. Instead, we were offered a Chevy Malibu, which we immediately flagged as unsafe and unsuitable for our needs. Despite expressing our safety concerns and explaining that the car seats would not fit properly, we were told by the service agent: “That’s unfortunate.” (Text message screenshots were saved.) Upon returning to the dealership, my husband found motor oil spilled across the paint of our Escalade (photo evidence available). Oil can damage automotive paint if not addressed immediately. Additionally, we encountered troubling communication breakdowns and misleading statements from dealership staff: • We were initially told that no manager was available; however, after speaking with another employee, we were directed to someone named Kelly. • After informing the dealership we would be transferring our vehicle to another Cadillac location due to dissatisfaction with their service, we were told the vehicle could not be released because a new engine had already been ordered using our VIN — effectively “locking” the vehicle to their dealership. When we contacted another dealership, they confirmed this was not true and that the vehicle could, in fact, be transferred. •Ultimately, only after threatening to escalate the situation further were we allowed to retrieve our Escalade — but only after signing a liability waiver. We transferred our vehicle to Dimmitt Cadillac, where we experienced exceptional customer service. Without prompting, their team reinstalled our car seats into the rental vehicle and transferred our garage door opener. Most importantly, after performing their own diagnostics, Dimmitt Cadillac determined our engine had passed the recall test — twice — with only a 30-mile difference on the odometer (the distance from Ed Morse to Dimmitt). This left us with two Cadillac dealerships providing opposite diagnostic outcomes within a very short driving range — raising serious concerns about the validity of the original engine replacement diagnosis at Ed Morse. We contacted Cadillac corporate, who confirmed that an engine had been ordered under our VIN and that it would be delivered to Ed Morse Cadillac shortly — contradicting Ed Morse’s claim that the process would take months. We eventually received a call from the General Manager of Ed Morse — five days after requesting contact. While apologetic, he characterized this as a “customer service issue” to be handled internally and did not address our broader concerns, particularly those regarding possible misrepresentation. Subsequently, we spoke with a General Motors regional representative who acknowledged our concerns and confirmed, in writing, that Ed Morse Cadillac was being placed under repair restrictions. While we can’t speak to GM’s internal decisions, it raises the question: if no wrongdoing occurred, why implement repair limitations? More
by Hunter_mccrory
Employees Worked With
Juan Alves
September 30, 2025
Having searched for this exact model/trim Escalade for a few years now, we got serious with our search about a month ago. We bounced in and out of 3 Cadillac dealerships in central FL--had 2 not so great e few years now, we got serious with our search about a month ago. We bounced in and out of 3 Cadillac dealerships in central FL--had 2 not so great experiences, but SO glad we found our truck at #3 Ed Morse Tampa--I guess it's true, 3rd time's a charm! Ivan was GREAT to work with. No pressure or attitude, straightforward and timely answers, and overall super easy to work with. Also want to shout out to Camile in finance--super professional and no big sales pitch, just the honest nuts and bolts of the the offerings. THANK you for helping us secure our dream vehicle!! Terry & Candace More
by brackinconstruction
September 30, 2025
I leased a 2025 Cadillac Optiq at Ed Morse Cadillac of Tampa and had a very disappointing experience with the finance process. I was promised several incentives at the time of negotiation — including the Tampa and had a very disappointing experience with the finance process. I was promised several incentives at the time of negotiation — including the Costco Executive rebate, Cadillac loyalty credit, the federal $7,500 EV lease incentive, and a loaner vehicle incentive. However, my contract only shows about $4,700 in reductions with no itemization of these rebates. When I asked for a full lease worksheet showing how the deal was structured, the dealership refused to provide it. I was also told that the $7,500 EV credit was “in the residual” rather than applied as a rebate, which contradicts how this incentive is normally handled in lease programs. The gross capitalized cost included negative equity from my prior Lyriq lease, but this amount was not clearly itemized, making the numbers impossible to verify. Additional fees ($999 dealer fee and $199.75 electronic filing fee) were added without clear explanation, and I was not given a signed copy of my contract despite requesting it multiple times. I was also brought in under the impression I could move into a newer, larger vehicle for $100 less per month, but instead ended up with a $1,143 payment. When I asked for clarification, the finance manager was dismissive and told me, “it’s obvious you are not happy with your deal and you are angry,” rather than providing transparency. I strongly caution anyone considering doing business here to carefully review every number, demand a full lease worksheet in writing before signing, and confirm that all rebates and incentives are applied properly. More
by KenjDMD
September 27, 2025
Ivan ---> USE HIM! I generally am not a fan of dealerships but he made the process easier and we had some laughs along the way. And the Lyriq is nice. Happy with our s I generally am not a fan of dealerships but he made the process easier and we had some laughs along the way. And the Lyriq is nice. Happy with our selection. More
by shawn3391
Employees Worked With
September 27, 2025
It was a fantastic experience! Jackie was amazing and really helped me find the right fit for me. She took into account all my preferences and I left with the perfect car. She even Jackie was amazing and really helped me find the right fit for me. She took into account all my preferences and I left with the perfect car. She even taught me how to use all the amazing features. More
by Carriebaileylive
Employees Worked With
Jacklyn Bashaw
