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Ed Morse Cadillac Tampa

Tampa, FL

Overview
Employees
Reviews
Vehicles
4.8
2,158 Reviews
Ed Morse has been selling and leasing for less while providing excellent customer service for over 70 years. A Tampa new & used car dealership. Auto repair services for your vehicle! Check our website for valuable coupons http://edmorsecadillactampaservice.com/
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101 East Fletcher Avenue

Tampa, FL

33612

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Showing 2,158 reviews

August 08, 2026

Ivan is highly recommmended. He is very patient and knowledgable. He made the process easy. More

by deneeen1206
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Steve Beall
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August 08, 2026

Sal got me a fantastic car for a killer price, better trim and price than I was ready to settle for! Highly recommended to come to ed Morse and see my friend Sal! Thank you! More

by Dylandegele8
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sal Batista
5.0
This rating includes all reviews, with more weight given to recent reviews.
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August 07, 2026

Ivan made buying my Buick easy and stress-free. As an 80-year-old woman, I truly appreciated his kindness and patience. More

by taylorbeverly90
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
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August 04, 2026

Ivan made this the best possible experience and the sole reason I will recommend everyone here! 10/10 customer service and experience! More

by Matt Randolph
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Aug 05, 2026 -

Ed Morse Cadillac Tampa responded

Thank you for your fantastic review, Matt! We're thrilled Ivan Balev made your experience such a memorable one. Your recommendation and 10/10 praise mean a great deal to our team, and we hope you enjoy your new vehicle for many miles to come. Ed Morse Corporate Offices.

July 31, 2026

This dealership was very responsive to our needs. They went out of their way to make us comfortable and find what we were wanting. Ivan Balev was the best. More

by kcrjensen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Hyde
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rich Nicosia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Aug 03, 2026 -

Ed Morse Cadillac Tampa responded

Thank you for taking the time to share your experience! We’re delighted to hear our team was responsive to your needs and helped make your vehicle search comfortable and enjoyable. We’ll be sure to share your kind words with Ivan, Anthony, Rich, and the rest of the team. Thank you for choosing Ed Morse Cadillac Tampa. Ed Morse Corporate Offices.

July 27, 2026

The entire team at Ed Morse Cadillac was a pleasure to work with. Ivan was our sales contact and made the often difficult process of car buying as smooth as possible. More

by bob.pondo
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rich Nicosia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 29, 2026 -

Ed Morse Cadillac Tampa responded

Thank you for the wonderful 5-star review! We are so glad to hear that Ivan made your car-buying experience as smooth and seamless as possible. Providing top-tier service is our priority, and all of us here at Ed Morse Cadillac Tampa appreciate your trust and business! Ed Morse Corporate Offices.

July 27, 2026

Ivan is the man! He did a great job explaining and answering all of my questions in detail. The process was fast, easy, transparent, and hassle free. Will recommend m More

by robbgnz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Hyde
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Kraegenbrink
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 29, 2026 -

Ed Morse Cadillac Tampa responded

Thank you for your feedback at Ed Morse Cadillac Tampa! We're thrilled Ivan provided such a fast, transparent, and easy experience. We truly appreciate the recommendation to your friends and family! Ed Morse Corporate Offices.

July 19, 2026

I had the pleasure of doing business today with Sal , and he exceeded my husband and my expectations! I was with a completely different dealership for over 12 years, and was hesitant to go somewhere else. I More

by Gina Youker
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zoilo Luis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Kraegenbrink
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sal Batista
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 21, 2026 -

Ed Morse Cadillac Tampa responded

Gina, thank you for your wonderful 5-star review! We're delighted to hear Sal, Zoilo, Joe, and the rest of our team exceeded your expectations and made your transition to Ed Morse Cadillac Tampa such a positive experience. We truly appreciate your trust and your kind words, and we're honored to have earned your business. Congratulations on your new vehicle, and we look forward to serving you again in the future. Ed Morse Corporate Offices.

July 17, 2026

Sal was great, he was the only one that came out to the lot to greet me. More

by Billchatjr
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sal Batista
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jul 21, 2026 -

Ed Morse Cadillac Tampa responded

Thank you for your 5-star review! We're thrilled to hear Sal made such a positive first impression by welcoming you and providing a great experience. We appreciate your kind words and thank you for choosing Ed Morse Cadillac Tampa. We look forward to assisting you again in the future. Ed Morse Corporate Offices.

July 12, 2026

Ivan was knowledgeable throughout the whole process accommodated all my needs and went above and beyond during the process More

by ramzar411
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Mike Sica
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 14, 2026 -

Ed Morse Cadillac Tampa responded

Thank you for your wonderful review! We're delighted to hear Ivan provided knowledgeable service and went above and beyond to accommodate your needs throughout the process. Thank you for choosing Ed Morse Cadillac Tampa, and congratulations on your new vehicle. Ed Morse Corporate Offices.

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