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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,967 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,967 reviews

August 01, 2026

Dawn is an outstanding service manager and serves as an excellent 'face' for the service department. The service technicians and the report at the end of service have made me confident in their skills and More

by dachomicka
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Aug 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re thrilled that Dawn and our technicians inspired confidence with their thorough report and skilled work on your Lincoln Nautilus. We’re glad you enjoyed the coffee and look forward to welcoming you back. Joe England General Sales Manager 414-327-6000

August 01, 2026

Easy to communicate with; good follow up. Seems to stay on top of the issues More

by dpkillian
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for highlighting how smoothly our team communicated and followed up on your Lincoln Aviator. Roberto and our technicians stay on top of any concerns to keep your vehicle performing at its best. We look forward to assisting you again. Joe England General Sales Manager 414-327-6000

August 01, 2026

Welcoming, professional yet friendly service people in all departments. Made me feel appreciated as a customer, cared for with my concerns about my Lincoln, and provided future maintenance to be expected More

by Midgew0
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Aug 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to know you felt well cared for across all departments and that our courtesy rides made your visit easier. Thanks for trusting us with your Lincoln and we look forward to helping you with future maintenance. Joe England General Sales Manager 414-327-6000

July 31, 2026

Nick was kind, knowledgeable and had excellent communication skills He kept in touch with me throughout the entire process Also, it was nice that my car was cleaned when it was finished More

by Mary.kuenzi
Recommend Dealer
Yes
Employees Worked With
Nick E in auto body shop
Aug 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re pleased our team kept you informed during every step and that your Chevrolet Malibu was cleaned before you picked it up. We appreciate your feedback on their communication and expertise. We look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 31, 2026

But he took good care of me I was treated very professionally, my appointment was on time. I offered plenty of refreshments and snacks More

by RODNEYC1966
Recommend Dealer
Yes
Jul 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to hear your appointment stayed on schedule and you were treated professionally. We’re pleased you enjoyed the refreshments and snacks during your Lincoln service. Thank you for the five-star review and for trusting us with your vehicle. Joe England General Sales Manager 414-327-6000

July 31, 2026

I'm sad that Dawn Kewlly is leaving. i'm hoping AJ or Roberto can assist me in the future. More

by WSCHNEIDER58
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
2.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
2.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 02, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for choosing Gordie Boucher Lincoln of West Allis. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Joe England General Sales Manager 414-327-6000

July 30, 2026

Great customer service. Fast service Clean friendly environment. Clear communication very helpful. Good attention to needs More

by sharmainepatton79
Recommend Dealer
Yes
Jul 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted that our team provided speedy service in a clean, friendly environment with clear communication and attentive care for your Lincoln Corsair. Thank you for trusting us with your vehicle. Joe England General Sales Manager 414-327-6000

July 30, 2026

5 Dawn is always so friendly. She is the reason I keep coming back. Great service! Thanks for many years of quality work! More

by Dawnellenkelly
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Reger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jul 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted to hear Dawn’s friendly approach keeps you coming back. It’s wonderful to know your Ford Focus has received quality care over the years. We appreciate your continued trust and look forward to serving you again. Joe England General Sales Manager 414-327-6000

July 30, 2026

Very positive experience from the booking to the pickup. We were very happy with everyone involved. More

by TOMBARTNICKI
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Jul 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re thrilled Roberto and the team made scheduling and pickup of your Lincoln Corsair service seamless. Thank you for letting us handle your Corsair’s service. We look forward to welcoming you back. Joe England General Sales Manager 414-327-6000

July 29, 2026

Had an early hiccup and I looked at other dealers. Gus was able to show me what I wanted, and the whole team was incredibly helpful and accommodating. More

by SMVALUE
Recommend Dealer
Yes
Employees Worked With
Gus
Jul 29, 2026 -

Gordie Boucher Lincoln of West Allis responded

It was a pleasure to welcome you back after that initial hiccup with your Lincoln Aviator. Our team was glad to highlight the features you wanted and to accommodate your needs. Joe England General Sales Manager 414-327-6000