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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
1,927 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,927 reviews

July 15, 2026

The Staff at Boucher West Allis have always provided me with the best service for the vehicles I have purchased from them. I feel like a part of their family as I am always greeted with warmth. For vehicle More

by Dale L.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Reger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Keri Farner
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 15, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your experience with your Lincoln. We’re delighted that our team’s warm welcome and attentive service put you at ease and give you peace of mind. We’ll be sure to pass along your appreciation to Adam and our expert technicians. Joe England General Sales Manager 414-327-6000

July 15, 2026

Great looking building. Friendly people and quality work. 7 more words... 4 more words... 1 more words... More

by Kellumandrew
Recommend Dealer
Yes
Employees Worked With
Andrew
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Jul 15, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for noting our facility’s appearance and welcoming atmosphere. We’re glad our team provided friendly service and delivered quality workmanship on your Lincoln. We appreciate your feedback and look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 15, 2026

Roberto Hernandez was very helpful and patient as a Service Advisor. The Service crew was very quick and thorough in executing the visit. More

by Z-Man
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
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Jul 15, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for recognizing Roberto’s patient support. We’re pleased our technicians completed your Ford Mustang service both quickly and thoroughly. We look forward to serving you again. Joe England General Sales Manager 414-327-6000

July 15, 2026

Dawn is always so fantastic to work with! Quick, efficient, super friendly! Always a pleasure. More

by MOTT1985
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 15, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to know Dawn made your service visit efficient and enjoyable. Thank you for sharing your feedback on your Lincoln Nautilus service. We look forward to welcoming you back soon. Joe England General Sales Manager 414-327-6000

July 14, 2026

We've filled these surveys out a few times so no other comments this time. Friendly place More

by JANDCFRED
Recommend Dealer
Yes
Employees Worked With
Nick loth
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Jul 14, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your feedback again and for the five stars. We’re glad our service team created such a welcoming environment. Please let us know if there’s anything else we can do for your Lincoln Nautilus. Joe England General Sales Manager 414-327-6000

July 13, 2026

The service department is second to none! They keep you completely informed of what is going on More

by MBRAATEN01
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Jul 14, 2026 -

Gordie Boucher Lincoln of West Allis responded

We appreciate your kind words about our service communication during your Lincoln Navigator’s visit. Dawn and the team are glad to have kept you informed throughout the process. Joe England General Sales Manager 414-327-6000

July 13, 2026

As always, the service is excellent! They tell you the time they need it and exactly what they're going to do. Wouldn't go anywhere else. More

by MBRAATEN01
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Jul 14, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to know Dawn and our team provided clear timelines and detailed explanations for your Lincoln Navigator service. We appreciate your ongoing loyalty and look forward to helping again. Joe England General Sales Manager 414-327-6000

July 12, 2026

Very satisfied. .the place is very clean Surprised at the cashier that you ate charging 3% on credit cards...very glad I was told ahead of time More

by KUMANOKO01
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
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Jul 12, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for highlighting how clean our facility felt and for noting the credit card fee clarity. We’re glad Roberto let you know about the 3 percent charge beforehand and that your Cadillac XT5 service went smoothly. We look forward to welcoming you back. Joe England General Sales Manager 414-327-6000

July 12, 2026

Thanks I am so thankful for the valet service! We're a one driver family. This makes life a little easier. Thanks?? More

by lskillberg
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Jul 12, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to hear our valet service is making things easier for your one‐driver household. We’re glad it added convenience to your Lincoln service visit. Thank you for sharing your experience and for choosing us. Joe England General Sales Manager 414-327-6000

July 12, 2026

Convenient, kind, helpful I love the mobile service. Used twice now will use again Love my Lincoln More

by SHARONLYDA
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Report | Print
Jul 12, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for choosing our mobile service for your Lincoln twice now. We’re glad it’s been convenient and friendly. We look forward to assisting you again soon. Joe England General Sales Manager 414-327-6000

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