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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
2,084 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 2,084 reviews

October 18, 2026

No one was pushy or made us feel we needed to do this or that. Very comfortable conversations with all. More

by JCANDREWS55
Recommend Dealer
Yes
Employees Worked With
Greg Miller
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Oct 18, 2026 -

Gordie Boucher Lincoln of West Allis responded

Knowing that each conversation felt relaxed and free of pressure means a lot to our service team. We’re pleased we could ensure you felt comfortable throughout the service on your Lincoln MKX. Joe England General Sales Manager 414-327-6000

October 16, 2026

Excelente customer service Justin is very professional, great manners. Reliable, respectful , I think Justin is a great worker. More

by marisad26
Recommend Dealer
Yes
Employees Worked With
Justin Walin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Justin Walin
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Oct 16, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re glad Justin treated you with such professionalism, respect, and reliability during service on your Toyota Camry. Your kind words and five-star rating mean a lot to our service department. Joe England General Sales Manager 414-327-6000

October 16, 2026

Quick and easy to work with. AJ the service advisor that help me out was efficient with my time and got me in and out. More

by DanePete
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 16, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your kind words about Aj and our quick, streamlined service on your MKZ Hybrid. Your praise means a lot to our service team. Joe England General Sales Manager 414-327-6000

October 15, 2026

He sent me a video of my car being checked but that didn't answer my complaints about More

by LISETTEMR12
Recommend Dealer
Yes
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Oct 16, 2026 -

Gordie Boucher Lincoln of West Allis responded

We appreciate your business. We'd like to know more about your visit and where you feel we can improve in order to make your next visit a 5-star experience. If it's possible to discuss your experience in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. Thank you again for your input, and we hope to hear from you soon. Joe England General Sales Manager 414-327-6000

October 15, 2026

No pressure at all and everyone was really patient and helpful with our little girls! More

by mvanlenten01
Recommend Dealer
Yes
Employees Worked With
Gus
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Oct 15, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re glad the service on your Hyundai Palisade felt free of pressure and that our team could be patient and helpful with your little girls. Knowing that feedback means a lot to our service department. Joe England General Sales Manager 414-327-6000

October 15, 2026

Was told my under body shield was going to be 200 dollars, was almost 800 dollars, my car was kept most of the day, yes there were 2 recalls on it as well More

by dennisdagun
Recommend Dealer
No
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Oct 18, 2026 -

Gordie Boucher Lincoln of West Allis responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If it's possible to discuss your visit in more detail, please feel free to contact us directly. We'd love to get to the bottom of this and turn things around for you. Joe England General Sales Manager 414-327-6000

October 14, 2026

Need new headlight. . Purchased an extended warranty because the headlights were covered service department said it was covered but they discontinued making these so now More

by ransomfam2002
Recommend Dealer
No
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Oct 14, 2026 -

ransomfam2002 responded

I also should say that when I asked what I was supposed to do he told me he didn't know and walked away.. I'm sure I could get a headlight somewhere else but the point of it is I have a warranty that is supposed to cover it why will they not replace it??

Oct 18, 2026 -

Gordie Boucher Lincoln of West Allis responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Joe England General Sales Manager 414-327-6000

October 10, 2026

On time, professional, addressed all issues, very courteous Listened to me, made me feel comfortable, totally focused More

by Jspurlock
Recommend Dealer
Yes
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Oct 10, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your five-star rating. We’re glad you felt comfortable and that our service team was professional and courteous while addressing every issue on your Lincoln Corsair. Joe England General Sales Manager 414-327-6000

October 09, 2026

Everyone I dealt with was professional and nice. I was expecting a little better job on the wash and cleaning More

by MILLERBRIJ
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Roy Reger
4.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Oct 09, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Joe England General Sales Manager 414-327-6000

October 09, 2026

He was friendly. He listened to all my concerns and followed through on all of them. He allowed me to have a loaner car so I would not miss appointments that day. I l More

by KARENFINTAK
Recommend Dealer
Yes
Employees Worked With
Bill ( he is now at the same desk as my most favorite rep Dawn Kelly)
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Oct 09, 2026 -

Gordie Boucher Lincoln of West Allis responded

Knowing that you felt heard and that our loaner car kept you on schedule means a lot to our service team. Your praise for our team’s attentiveness and follow-through is truly appreciated. We’re here anytime your Lincoln MKX needs care. Joe England General Sales Manager 414-327-6000

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