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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
1,774 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,774 reviews

April 20, 2026

Relatively quick service with great results. I work here, so there wasn't a rush, but it was done sooner than I expected. More

by KENDRA.BOYER
Recommend Dealer
Yes
Employees Worked With
AJ
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Apr 20, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the five-star feedback. We’re pleased our team completed your Nissan service ahead of schedule and delivered great results. Hearing your perspective from the inside is invaluable. Roy Reger Service Manager 414-327-6000

April 20, 2026

Very helpful, accommodating and always communicating well. Nick was great to work with, he was able to help me along every step of the process. More

by juan.carrillo.0710
Recommend Dealer
Yes
Employees Worked With
Nick Eineichner
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Apr 20, 2026 -

Gordie Boucher Lincoln of West Allis responded

So glad our team provided helpful support throughout your Nissan Altima service. Your kind words about our communication and accommodating approach are much appreciated. We look forward to continuing to care for your vehicle. Roy Reger Service Manager 414-327-6000

April 19, 2026

We love our Lincoln. Erika, Marty and joe made it a welcoming , comfortable, fun experience. More

by LAURYPOST
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Marty Martinez
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted to hear you’re enjoying your Lincoln. Erika and Marty are thrilled their efforts made the experience welcoming, comfortable, and fun. Thank you for sharing your feedback and congratulations on your new Lincoln. Joe England General Sales Manager 414-327-6000

April 19, 2026

A very pleasant dealership to work with when you are looking to upgrade your vehicle. More

by BLOHM6
Recommend Dealer
Yes
Employees Worked With
Gus Hollo
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Gonzalez
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for trusting our team with your vehicle upgrade. We’re glad you found the process so pleasant. Congratulations on your new Lincoln and we hope to assist you again. Joe England General Sales Manager 414-327-6000

April 19, 2026

Great help no pressure Great communication and made me feel comfortable Great personality Excellent salesman and get u in what you want !!! More

by darrellbowie
Recommend Dealer
Yes
Employees Worked With
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : John Katrichis
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Apr 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted our team provided pressure-free guidance, clear communication, and made you feel at ease. It’s wonderful to know we helped you find the Jeep Grand Cherokee L you wanted. Thank you for choosing us and enjoy your new ride! Joe England General Sales Manager 414-327-6000

April 13, 2026

Go see Adam Great Guy Got me in my new vehicle with ease if you need a car Adam will do the job if your looking for new or use talk too Adam tell him Darrell sent you !!!! Made me feel comfortable and good More

by darrellbowie
Sales Price Transparency
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 13, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to hear that Adam made your purchase of a used Jeep Grand Cherokee L feel so comfortable. We appreciate your recommendation and confidence in his service. Enjoy many great drives in your Jeep. Joe England General Sales Manager 414-327-6000

April 10, 2026

Great service, product and price. Always feel special when I'm in to buy or for service. More

by BLEHOUILLIER
Recommend Dealer
Yes
Employees Worked With
Hallo
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Apr 10, 2026 -

Gordie Boucher Lincoln of West Allis responded

Delighted to know that each visit leaves you feeling valued, whether you’re buying or bringing in your Lincoln for service. We’re glad you appreciated the care, product quality and pricing. We welcome the chance to assist you again. Roy Reger Service Manager 414-327-6000

April 10, 2026

Great service, product and price. Always feel special when I'm in to buy or for service. More

by BLEHOUILLIER
Recommend Dealer
Yes
Employees Worked With
Hallo
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Apr 10, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for highlighting our service, product, and pricing on your Lincoln Corsair. We’re glad you feel valued whether you’re buying or stopping in for service. We look forward to helping you again whenever you need. Roy Reger Service Manager 414-327-6000

April 09, 2026

Excellent Very helpful and informative on the repair Customer focused and responsive. Friendly kind caring More

by ed4miller
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
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Apr 09, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful Roberto and our service team provided helpful, informative, and responsive care for your Chevrolet Cruze. We appreciate your praise of our friendly and caring approach. We look forward to assisting you again. Roy Reger Service Manager 414-327-6000

April 08, 2026

They picked up my car and quickly diagnosed the problem, however the part was on backorder. The furnished me a nice loaner car and returned my car fixed and washed. More

by HALLSPLACEWI
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Report | Print
Apr 08, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to hear we could pick up your Lincoln, diagnose the issue promptly and provide a loaner while the part arrived. We’re glad your car was returned fixed and clean. Thank you for the five stars. Roy Reger Service Manager 414-327-6000

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