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Gordie Boucher Lincoln of West Allis
West Allis, WI
1,887 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 5:00 PM
Tuesday 7:00 AM - 5:00 PM
Wednesday 7:00 AM - 5:00 PM
Thursday 7:00 AM - 5:00 PM
Friday 7:00 AM - 5:00 PM
Saturday 7:00 AM - 12:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 5:00 PM
Tuesday 7:00 AM - 5:00 PM
Wednesday 7:00 AM - 5:00 PM
Thursday 7:00 AM - 5:00 PM
Friday 7:00 AM - 5:00 PM
Saturday 7:00 AM - 12:00 PM
Sunday Closed
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Showing 1,887 reviews
June 28, 2026
I'm about to call and schedule another appointment, the fourth in a year for the same things that haven't worked before. fourth in a year for the same things that haven't worked before. More
by jjspanton
Verified CustomerEmployees Worked With
Idk the car is doing the same thing it has done for the past year. I am very unhappy with the quality of this car. I need to come in again as I am getting the same error message with a request for service. This is such an inconvenience for such an expen
June 27, 2026
Customer focused. Friendly and welcoming atmosphere. Always a good experience when in for maintenance etc. Friendly and welcoming atmosphere. Always a good experience when in for maintenance etc. More
by KEYS8000
Employees Worked With
June 27, 2026
Very professional, astute and efficient The tech was great, my only complaint would be the overwhelming perfumy fragrance that is in the waiting area. The flowers are nice great, my only complaint would be the overwhelming perfumy fragrance that is in the waiting area. The flowers are nice More
by LYCHEELINDA
June 27, 2026
Always flexible with scheduling. Loaners, waiting area is amazing etc.. service department staff are all amazing. Roberto ,Dawn , mngr Roy ... Loaners, waiting area is amazing etc.. service department staff are all amazing. Roberto ,Dawn , mngr Roy ... More
by SHAUNDOUGHERTY19
June 26, 2026
Prompt and friendly service people Very clean professional service area Client waiting area is wonderful Always enjoy this dealer services professional service area Client waiting area is wonderful Always enjoy this dealer services More
by Flawler47
Employees Worked With
June 26, 2026
Marty, the sales guy was awesome. The first time I came in. He was low pressure direct and answered all of my questions without any nonsense. I went to several other dealerships and s The first time I came in. He was low pressure direct and answered all of my questions without any nonsense. I went to several other dealerships and several weeks later decided to come back to look at the same truck again. Marty answered all my questions made a great deal and followed through everywhere. He said he would. The entire staff the environment and the experience was nothing short of great. More
by Truth3495
