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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
2,015 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 2,015 reviews

August 31, 2026

Everyone was professional. Work was done in timely manner. No No No No No No More

by REKA.HINSHAW
Recommend Dealer
Yes
Employees Worked With
AJ
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Sep 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks so much for your five-star review. We’re glad your Lincoln Corsair service was handled professionally and completed on time. Joe England General Sales Manager 414-327-6000

August 31, 2026

Everything went smoothly with the service work. Roberto Hernandez was great to work with! A Great service experience! More

by Jjptl
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
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Aug 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re glad the service on your Lincoln Aviator felt seamless from start to finish. Hearing that Roberto was great to work with means a lot to our service department. Joe England General Sales Manager 414-327-6000

August 31, 2026

Simple. Easy. High Touch/White Glove Service. Gus was so fantastic to work with! He is so knowledgeable and made the whole process. Very simple. More

by ESTRODE
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Print
Aug 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

Knowing that our white glove service felt simple and effortless is rewarding. We’re glad the process felt straightforward during your Lincoln Navigator’s service. Your kind words and five star rating mean a great deal to our service department. Joe England General Sales Manager 414-327-6000

August 30, 2026

Timely and efficient! ! Great video and excellent feedback on the service of my car. Great experience! More

by NBASTIEN14
Recommend Dealer
Yes
Employees Worked With
William Jeffery
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Aug 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

Knowing that our video walk-through and timely feedback were helpful means a lot to our service department. We’re glad the service on your Lincoln Nautilus felt streamlined and positive. Joe England General Sales Manager 414-327-6000

August 30, 2026

Fixed a recall. Messed up my trim. Argument on whether they are responsible or not More

by MEGRSON
Recommend Dealer
No
Employees Worked With
I would have to look at my paperwork. He was not the issue
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August 30, 2026

My car buying experience with Adam was very smooth. Everyone from finance to the branch manager were so friendly and helpful. More

by Cnsvanvalin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re glad the purchase of your Nautilus went smoothly from start to finish. Hearing that Adam and our finance and branch manager teams made you feel welcome and at ease means a lot to us. Joe England General Sales Manager 414-327-6000

August 29, 2026

My vehicle was picked up from my house in a timely manner, by a very friendly employee who delivered my loaner vehicle. They took my vehicle to the dealer and completed the necessary recall work and r More

by JESSICAZABOROWSKI4585
Recommend Dealer
Yes
Print
Aug 29, 2026 -

Gordie Boucher Lincoln of West Allis responded

Knowing that our pickup and loaner vehicle service made the recall process on your Aviator hassle-free is rewarding. Hearing that our team’s prompt work, friendly approach, and even the complimentary car wash met your expectations means a lot to us. Joe England General Sales Manager 414-327-6000

August 29, 2026

The service is excellent, my 2 complaints I have is the overwhelming scent in the showroom waiting area. It was a nice scent but it was too much. Also getting an oil change shouldn't take over an hour. But More

by LYCHEELINDA
Recommend Dealer
Yes
Employees Worked With
Bill
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Sep 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

We are so glad that we had the opportunity to work with you, and that our team could make this a top-notch experience. We look forward to continuing to serve you in the future! Joe England General Sales Manager 414-327-6000

August 29, 2026

Everyone that I encountered at Boucher Lincoln was amazing. Super fun and friendly. They answered all of my questions and were able to help me purchase the exact car I was looking at! Would definitely More

by Sally T
Recommend Dealer
Yes
Employees Worked With
Nick Loth
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ben Wick
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Murphy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 29, 2026 -

Gordie Boucher Lincoln of West Allis responded

Your mention of our team’s helpful and thorough approach is at the heart of how our service department operates. Knowing that your visit felt both enjoyable and welcoming means a lot to us. Our team is pleased we could service your Lincoln Nautilus. Joe England General Sales Manager 414-327-6000

August 28, 2026

Adam did a great job talking me through the purchase and explaining the vehicle’s features. More

by Scotross
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Murphy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

Your recognition of Adam’s guidance on the Lincoln Corsair’s features reflects how much we value clear, informative interactions. Knowing you felt confident and well-prepared during your purchase means a great deal to our team. Joe England General Sales Manager 414-327-6000

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