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Zeigler BMW of Kalamazoo

Kalamazoo, MI

Overview
Employees
Reviews
Vehicles
4.7
29 Reviews
Since 1981, Zeigler Auto Group has been proud to carry the BMW brand at our corporate headquarters here in Kalamazoo, Michigan! If you have decided the time is now to explore what the Ultimate Driving Machine has to offer for you, we have a strong and committed sales staff with many years of experience satisfying our customers' needs, and look forward to serving yours as well! To explore our unique new and pre-owned inventory, feel free to stop by our brand new showroom, browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing! At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our website for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content. If you don't see what you are looking for, click on CarFinder. From there, simply fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly and excellent sales staff, click on Directions for interactive driving directions and other contact information. We also offer staff phone numbers on our Meet Our Staff page as well, if you would like to reach out to a salesperson directly. We thank you for your interest in the Ultimate Driving Machine and we greatly look forward to working with you to find you the perfect vehicle!
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4201 Stadium Drive

Kalamazoo, MI

49008

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Showing 29 reviews

May 23, 2026

Very attentive to the customer. Great communication. The Zeigler auto group has a large selection of vehicles across Michigan and Illinois allowing for many options to choose from More

by Phil
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander McGaughey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Evan Odar
5.0
This rating includes all reviews, with more weight given to recent reviews.
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May 22, 2026

I worked with Bill Rackley from Zeigler sales to purchase my next vehicle from out of state. He and the Zeigler team made the process simple, efficient, and enjoyable with fantastic communication throughout More

by Spence GK
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brandon Hass
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bill Rackley
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May 22, 2026

Alex was awesome to work with! He patiently walked me through my options and found the perfect suv for me. I highly recommend this dealership—ask for Alex! More

by BethW
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander McGaughey
5.0
This rating includes all reviews, with more weight given to recent reviews.
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May 20, 2026

Zeigler BMW is the best dealership around. Salespeople are not pushy, service advisors are amazing. Alex, one of the gentlemen in sales helped me purchase my M550i, he's also assisted one of m More

by Hunter Fisk-Mlodzinski
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander McGaughey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Greg Hubbard, Ken Francisco
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May 21, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you, Hunter, for choosing Zeigler BMW of Kalamazoo! We're thrilled to hear Alex, Greg, and Ken have all provided you with incredible service and care for your BMW. It's wonderful knowing Alex made the purchasing process so smooth and pressure-free and that our service team has met your expectations. We appreciate your support and recommendation, and we'll be sure to share your kind words with all of them. Congratulations on your new-to-you BMW M550i, and if there's anything else we can do for you, don't hesitate to reach out!

May 20, 2026

Working with Alexander was such a wonderful experience. As our family grows, finding the right vehicle was a big decision and he made the entire process feel easy, comfortable, and exciting. He truly liste More

by Amber_dragomer
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander McGaughey
5.0
This rating includes all reviews, with more weight given to recent reviews.
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May 21, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you, Amber, for choosing Zeigler BMW of Kalamazoo! We're thrilled to hear Alex provided you with a genuine, patient, and enjoyable experience. It's wonderful to know he listened to exactly what you were looking for and helped you find the perfect vehicle for your growing family. We truly appreciate your support and recommendation, and we'll be sure to share your kind words with him. Congratulations on your new-to-you Chrysler minivan, and if you ever need anything, don't hesitate to reach out!

May 17, 2026

They could have informed me that the sun roof did not close properly. Once I got it home and closed weeks later, I have never opened it again. This was a huge disappointment. More

by Beth
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Alexander McGaughey
4.0
This rating includes all reviews, with more weight given to recent reviews.
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May 18, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you, Beth, for sharing your feedback. We are sorry to hear about your disappointment with the sunroof issue and understand how frustrating it must have been to discover this after bringing your vehicle home. We regret that your experience did not meet your expectations, as our goal is always to be as thorough and transparent as possible during the purchasing process. We appreciate you bringing this matter to our attention, and we'll be sure to share your feedback with our team to help us improve our processes. If you'd like to discuss this situation further, please reach out to us directly or by email at kalamazoozeigler@gmail.com with any other information to help us better assist you.

May 16, 2026

I was very pleased with my experience at the dealership, I was able to to get a fair out the door price. Shout out to Bill Rackley More

by llargentdj
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Bill Rackley
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May 18, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you for choosing Zeigler BMW of Kalamazoo! We're thrilled to hear Bill Rackley provided you with such a pleasant experience. It's wonderful knowing he found you a great vehicle and that you got a fair out-the-door price. We appreciate your support and recommendation, and if there's ever anything we can do for you, don't hesitate to reach out. Congratulations on your new-to-you Subaru!

May 15, 2026

As a first-time car buyer, I honestly couldn’t have asked for a better experience. Alexander McGaughey was incredibly helpful, patient, and made the entire process feel smooth and stress-free from start to f More

by RobertTyler
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander McGaughey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
May 18, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you, Robert, for choosing Zeigler BMW of Kalamazoo! We're thrilled to hear Alex provided you with a patient and helpful first-time buying experience. It's wonderful to know he took the time to answer all of your questions and made the entire process so smooth and stress-free. We truly appreciate your support and recommendation, and we'll be sure to share your kind words with him. Congratulations on your new-to-you Dodge, and if you ever need anything, don't hesitate to reach out!

May 15, 2026

As a first-time car buyer, I honestly couldn’t have asked for a better experience. Alexander McGaughey was incredibly helpful, patient, and made the entire process feel smooth and stress-free from start to f More

by RobertTyler
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander McGaughey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
May 18, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you, Robert, for choosing Zeigler BMW of Kalamazoo! We're thrilled to hear Alex provided you with a patient and helpful first-time buying experience. It's wonderful to know he took the time to answer all of your questions and made the entire process so smooth and stress-free. We truly appreciate your support and recommendation, and we'll be sure to share your kind words with him. Congratulations on your new-to-you Dodge, and if you ever need anything, don't hesitate to reach out!

May 15, 2026

Bill Rackley Is the best agent I have worked with since I started buying cars. He’s always smiling and he will make sure you get best deals. I recommend him and the whole team. More

by janvier
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bill Rackley
Report | Print
May 18, 2026 -

Zeigler BMW of Kalamazoo responded

Thank you, Janvier, for choosing Zeigler BMW of Kalamazoo! We're so happy to hear Bill Rackley made the purchasing process so comfortable and enjoyable. It's wonderful knowing he made sure you got the best deal and that his smiley, friendly personality made such a positive impression. We truly appreciate your support and recommendation, and we'll be sure to share your kind words with him. Congratulations on your new-to-you Acura, and we look forward to continuing to assist you in the future!

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